The Brand Marketing Template That Built Brands From $0-MM— Steal It Now 🚀
Marketing overwhelm? Gone. Create a strategy that actually moves the needle.
Switch same day scrambling with big picture planning:
Ditch the “spray & pray” marketing tactics. Get focused, get strategic, get results.
Marketing isn’t about being everywhere—it’s about showing up where it counts with a cohesive, multi-channel plan. This template does that.
✔️Figure out the right marketing channels for your biz
✔️Multi-channel planning calendars: annual, 30-day & 14-day breakdowns
✔️Strategy worksheet with expert prompts
🎥 BONUS: A video walkthrough so you know exactly what to do next.
This template helps you plan smarter:
The Brand Marketing Template That Built Brands From $0-MM— Steal It Now 🚀
Marketing overwhelm? Gone.
Stop guessing. Get focused, get strategic, get results.
Marketing isn’t about being everywhere—it’s about showing up where it matters.
✔️Choose the right channels for your business
✔️Multi-channel calendars: annual, 30-day & 14-day breakdowns
✔️Strategy worksheet with expert prompts
🎥 BONUS: Video walkthrough to guide you step by step.
This template helps you plan smarter:
The Brand Marketing Template That Built Brands From $0-MM— Steal It Now 🚀
Marketing overwhelm? Gone.
Stop guessing. Get focused, get strategic, get results.
Marketing isn’t about being everywhere—it’s about showing up where it matters.
✔️Choose the right channels for your business
✔️Multi-channel calendars: annual, 30-day & 14-day breakdowns
✔️Strategy worksheet with expert prompts
🎥 BONUS: Video walkthrough to guide you step by step.
YOU'RE ALL SIGNED UP!
KEEP AN EYE ON YOUR INBOX 📨
The Brand Marketing Template That Built Brands From $0-MM— Steal It Now 🚀
Marketing overwhelm? Gone. Create a strategy that actually moves the needle.
Switch same day scrambling with big picture planning:
Ditch the “spray & pray” marketing tactics. Get focused, get strategic, get results.
Marketing isn’t about being everywhere—it’s about showing up where it counts with a cohesive, multi-channel plan. This template does that.
✔️Figure out the right marketing channels for your biz
✔️Multi-channel planning calendars: annual, 30-day & 14-day breakdowns
✔️Strategy worksheet with expert prompts
🎥 BONUS: A video walkthrough so you know exactly what to do next.
YOU'RE ALL SIGNED UP!
KEEP AN EYE ON YOUR INBOX 📨
Stop Selling the Product 🧠
If you’re a founder who’s poured your heart into a product but still feels like the message just isn’t landing—this one’s for you.
OPEN TABS: SUPER DOSE NEWSLETTER
Maybe you’re second-guessing your copy, wondering if your audience is even listening, or trying to figure out how to stand out in a crowded market. You’re not alone—and there’s a good reason this keeps happening. Before you tweak another tagline or list another feature, let’s take a step back and reframe the real reason people buy.
JOIN THE SUPER DOSE
Stop Selling the Product 🧠
OPEN TABS: super dose newsletter
Maybe you’re second-guessing your copy, wondering if your audience is even listening, or trying to figure out how to stand out in a crowded market. You’re not alone—and there’s a good reason this keeps happening. Before you tweak another tagline or list another feature, let’s take a step back and reframe the real reason people buy.
If you’re a founder who’s poured your heart into a product but still feels like the message just isn’t landing—this one’s for you.
GPT Pro-tip 👾
They care about what it does for them. And I don't mean “benefits”.
What you’re looking for 📍
- Words they use over and over.
- Emotional triggers (leaving the house without makeup and feeling good about it, having the best run of my life, my clothes fitting me perfectly, my style reflects the real me, etc.)
- Phrases that signal identity and aspiration.
This is EXACTLY the type of work we do together in the Creating Forward Incubator
→ Brand marketing vocabulary
→ Product positioning
→ Content system foundation
"It's like I know what I want to say with my brand, but I can't figure out how to say it in a way that sticks with people."
“I truly believe in the potential of our brand, and I want to build a community that does too. But it's hard to know if I'm just shouting into the void or if my message is resonating.”
“I want to make sure that our messaging is tight and that we’re reaching the right people, but I’m not confident in how to do that.”
“The market already feels crowded—what’s going to make this stand out?”
See the difference?
- Look at reviews from similar brands.
- Run a quick poll with your target community.
- Scroll the comment section of brands in your space.
“How does the results of having this product make my customer feel?”
Start selling what it does for people.
If you’ve been “talking about your brand” but not seeing traction—this might be why.
You’re probably describing the product.
What it’s made of. Where it’s from. How many pockets it has.
Things I hear all the time from founders 👀
The second version speaks to a person. It says: “That’s me.”
It builds connection. It describes the feeling. It sells the outcome. It creates conversion.
PRODUCT:
Plant-based holistic health supplements.
PRODUCT:
All-natural skincare made in Brooklyn.
OUTCOME:
Skincare that makes you feel like you just stepped out of the spa—with ingredients you feel good about putting on your body.
OUTCOME:
A bag for city living that acts like a backpack but gives cool-girl aesthetic.
PRODUCT:
A must-have city backpack with 10 unique pockets, premium nylon, and leather detailing.
OVERT
GUT PERSONAL
clearstem skincare
Plant-powered powders to nourish your body, activate your mind, and amplify your glow.
OUTCOME:
Product-based vs. Outcome-based Marketing 🧴
What do they want to be true in their life?
What do they hope your product unlocks for them?
How do they talk about those goals, emotions, frustrations?
Pull copy straight from their mouths—not your marketing deck.
Here’s how to make this shift 🎯
- Look at reviews, support messages, DM conversations, comment threads.
- Send a quick survey.
- Ask in stories: “How did it feel to try X for the first time?”.
Where to find this insight 🔎
Sticky Brand DNA - if you’ve been here for a minute you know that everything we do when it comes to your brand and growing your business is rooted in SBDNA.
The BFF-Customer Profile is just one piece of that - here’s a taster of how it works.
HERE'S WHAT I MEAN:
- 5 product differentiators, matching this data, with my product
- 10 - 15 core key words to use in our marketing based on this data
Use GPT to help you analyze, drop the findings and your initial thoughts and goals into GPT with these prompts:
Here is a bunch of real person data and industry research I have compiled, I want you to help me analyze it all and pull out language we can use for product marketing, product descriptions, or customer profiling (insert one of these things, depending on what stage you are at).
I’m trying to ascertain emotional feelings my target customer has about (insert category) and products.
GPT will give you a pretty awesome summary and takeaways. Ask it:
What do you suggest we do with this information? Here is the information about my business, brand, and product: (insert your info).
I’d like to create a library of vocabulary we can pull from based on this data.
You will ONLY give me responses in their EXACT words, do not paraphrase.
Please create a list of:
Use this prompt to pull actual language from the research:
These become your:
These become your:
This is the kind of language that makes people say:
“OMG, that’s me. This brand gets me.”
And that’s how you build a brand that sticks.
From nailing your Sticky Brand DNA to scaling your business with demand-driven, BFF-level marketing to IFGT confidence in yourself as an entrepreneur.
Curious what your outcome-based messaging could sound like?
Book a free Supercharged Strategy Sesh
My high proximity mentorship program for beauty, wellness and lifestyle founders.
Things I hear all the time from founders 👀
Plant-powered powders to nourish your body, activate your mind, and amplify your glow.
"It's like I know what I want to say with my brand, but I can't figure out how to say it in a way that sticks with people."
“I truly believe in the potential of our brand, and I want to build a community that does too. But it's hard to know if I'm just shouting into the void or if my message is resonating.”
“I want to make sure that our messaging is tight and that we’re reaching the right people, but I’m not confident in how to do that.”
“The market already feels crowded—what’s going to make this stand out?”
This is EXACTLY the type of work we do together in the Creating Forward Incubator
- Words they use over and over.
- Emotional triggers (leaving the house without makeup and feeling good about it, having the best run of my life, my clothes fitting me perfectly, my style reflects the real me, etc.)
- Phrases that signal identity and aspiration.
Plant-based holistic health supplements.
Skincare that makes you feel like you just stepped out of the spa—with ingredients you feel good about putting on your body.
All-natural skincare made in Brooklyn.
A bag for city living that acts like a backpack but gives cool-girl aesthetic.
A must-have city backpack with 10 unique pockets, premium nylon, and leather detailing.
here's what i mean:
Product-based vs. Outcome-based Marketing 🧴
Start selling what it does for people.
If you’ve been “talking about your brand” but not seeing traction—this might be why.
You’re probably describing the product.
What it’s made of. Where it’s from. How many pockets it has.
Sticky Brand DNA - if you’ve been here for a minute you know that everything we do when it comes to your brand and growing your business is rooted in SBDNA.
The BFF-Customer Profile is just one piece of that - here’s a taster of how it works.
Aggregate the insights. Screenshot, copy/paste, drop them into a Google Doc or Notion board. Then start analyzing.
What do they want to be true in their life?
What do they hope your product unlocks for them?
STEP 1: Get to know your customer like a BFF
How do they talk about those goals, emotions, frustrations?
Pull copy straight from their mouths—not your marketing deck.
STEP 2: Speak in their words, not yours
Here’s how to make this shift 🎯
This is the kind of language that makes people say:
STEP 3: Ask yourself the only question that matters
- Look at reviews, support messages, DM conversations, comment threads.
- Send a quick survey.
- Ask in stories: “How did it feel to try X for the first time?”.
If you already have customers:
If you’re pre-launch or pivoting:
Where to find this insight 🔎
“How does the results of having this product make my customer feel?”
Here is a bunch of real person data and industry research I have compiled, I want you to help me analyze it all and pull out language we can use for product marketing, product descriptions, or customer profiling (insert one of these things, depending on what stage you are at).
CLEARSTEM SKINCARE
Use GPT to help you analyze, drop the findings and your initial thoughts and goals into GPT with these prompts:
I’m trying to ascertain emotional feelings my target customer has about (insert category) and products.
GPT will give you a pretty awesome summary and takeaways. Ask it:
What do you suggest we do with this information? Here is the information about my business, brand, and product: (insert your info).
I’d like to create a library of vocabulary we can pull from based on this data.
You will ONLY give me responses in their EXACT words, do not paraphrase.
Please create a list of:
GPT Pro-tip 👾
- Look at reviews from similar brands.
- Run a quick poll with your target community.
- Scroll the comment section of brands in your space.
Use this prompt to pull actual language from the research:
These become your:
→ Brand marketing vocabulary
→ Product positioning
→ Content system foundation
Curious what your outcome-based messaging could sound like?
What you’re looking for 📍
“OMG, that’s me. This brand gets me.”
And that’s how you build a brand that sticks.
My high proximity mentorship program for beauty, wellness and lifestyle founders.
From nailing your Sticky Brand DNA to scaling your business with demand-driven, BFF-level marketing to IFGT confidence in yourself as an entrepreneur.
- 5 product differentiators, matching this data, with my product
- 10 - 15 core key words to use in our marketing based on this data
KEEP THE CREATING FORWARD ENERGY GOING GET THE SUPER DOSE A BI-WEEKLY INBOX DELIVERY + PODCAST
BRAND BUILDING STRATEGIES, MARKETING IDEAS & TRENDS.BIZ TOOLS TO MAKE LIFE EASIER & A DOSE OF EXPANSIVE THINKING.
