THE 12-WEEK LAUNCHPAD
A 1:1 BRAND AND MARKETING MENTORSHIP CONTAINER
GET ON THE LAUNCHPAD WAITLIST
You don’t need a 6-figure budget to get your brand out there, but you do need a cohesive multi-channel marketing and content strategy that connects. So how do you get there when the concept of marketing feels like the great unknown to you?
With The Launchpad Mentorship Container, you'll go from "WTF next?" to "IFGT" (I've Fu@king Got This) momentum.
You don’t need a 6-figure budget to get your brand out there, but you do need a cohesive multi-channel marketing and content strategy that connects. So how do you get there when the concept of marketing feels like the great unknown to you?
With The Launchpad Mentorship Container, you'll go from "WTF next?" to "IFGT" (I've Fu@king Got This) momentum.
GET ON THE PRESALE WAITLIST FOR ACCESS
MEET SOME OF THE CREATING FORWARD BRANDS
I get it, but it’s not about being everywhere; it’s about being where it counts. By showing up with a cohesive multi-channel strategy and multi-purpose content that truly connects to achieve real growth and engagement.
YES PLEEEASSEE
Let me guess, your marketing strategy reads like “show up everywhere”—social, influencer, paid ads, email, partnerships, events, affiliate, PR…You hope something will get some traction but nothing does…so you’re wondering - what will?
Learn more about how my journey will impact yours
I WANT IT ALL. GIVE IT TO ME!
1:1 collaboration with me
Weekly 60-min STRATEGY SESSION + "I GOT YOU" DIGITAL MENTORSHIP
DISRUPTIVE Marketing tactics
First dibs on Creating Forward events
An arsenal of workbooks
A Launchpad Dashboard
I'm in your pocket for the full 12 weeks of your Launchpad Container. I only accept 8 people at a time to maintain the valuable, high-proximity attention.
That are effective, and actionable, without a 6-figure budget (I promise).
Plus customizable templates, Chat GPT prompts, audio guides and tools to progress through each phase and stay focused.
Access to the Founder Community *coming soon* to enhance your learning experience and add another layer of accountability.
Actively work on your business and set your priorities with me. Tap into voice notes and virtual mentorship to support your decision making and review your work week to week.
Built on Notion to keep everything all in one place, plus a Brand Universe template to simplify all aspects of your business as you grow and evolve.
THE LAUNCHPAD
A 1:1 MARKETING MENTORSHIP CONTAINER
This is not a course or a one-off advisory call. It’s a high-proximity partnership where you’ll gain access to my CMO-level thinking to amplify your brand and drive organic awareness in a way that aligns with your budget and bandwidth.
Together, we'll create a multi-phase launch plan and fill your marketing and content calendar with cool partnerships, events, community-building initiatives, and more.
With me by your side, you’ll be getting closer to your goals every effing day.
I’ve been sitting in the director’s seat for hundreds of marketing activations and I’ve partnered with so many brands in billion dollar categories that I’ve lost count. My work has been featured in almost every media site I could hope for (NYT pending - maybe that will be you 🙂)
My favorite might have to be Vogue Beauty Secrets for a beauty meets wellness segment with my celebrity client Kate Hudson where I scripted it so that she would be drinking our best selling collagen drink during the recording and the sales went crazy, like 500% increase crazy.
I got very well equipped in making up smoothie recipes too...
I’m in my IFGT (I’VE fucking got this) era and my mission is to pass my expertise onto as many people as possible with Creating Forward Studio, AKA I am here to help you accelerate your journey and avoid the expensive mistakes along the way.
There are some things that can only be learned by having first hand experience when it comes to starting and launching a brand or building a business and now my lessons are your wins.
I WANT TO BE YOUR
NEW YORK TIMES BRAND!
“I thought you had a huge team” is the biggest compliment you can give me as a startup. I have made several small businesses look bigger than they are, and sell out of products with my brand storytelling and amplifying marketing tactics—including my own, backpack brand OVERT (PS sold out is a good problem, but still a problem)
TBH sometimes it was even more with the 7-figure celebrity-backed wellness brand I advised. I was getting notifications from the COO co-founder saying “OMG the Shopify notifications on my phone are blowing up!” I saw revenue tip past 500% daily increases on multiple occasions because of my organic marketing tactics and strategic partnerships.
When founders have come to me saying ‘I want this to be a bigger better thing” and have let me guide them out of fear-based inaction, I have led them right into a crystal clear marketing strategy and being ready-to-launch in 12 weeks.
KNOWING WHAT LEVERS TO PULL
STRATEGIC PARTNERSHIPS
GO-TO-MARKET PLANNING
Getting ahead as a brand in this “not so quiet” landscape is about tapping into dedicated, actionable guidance rooted in real-world success and knowing how to cut through the noise.
Symone, beauty founder, Cocoa nail art
JESSICA MORELLI, BEAUTY brand, PALERMO BODY
Ummm, you read my mind.
YOU WANT TO REACH OUT TO RETAILERS, PARTNERS, INFLUENCERS, MEDIA, ETC 📰 - BUT YOU DON’T KNOW HOW OR WHAT TO PITCH.
YOU’VE GOT A SOLID BRAND AND YOU WANT TO GET IT OUT THERE, BUT HOW DO YOU TURN IT INTO A MARKETING AND CONTENT PLAN? 🤔
WHEN SOMEONE ASKS YOU ABOUT YOUR GO-TO-MARKET STRATEGY YOU AWKWARDLY CHANGE THE SUBJECT BECAUSE…WHAT’S THAT? 😣
YOUR HEAD HURTS 🤕 TRYING TO FIGURE OUT THE RIGHT TACTICS TO USE AT THE RIGHT TIME FROM DEVELOPMENT TO PRE-LAUNCH TO WAIT LIST TO LAUNCH…WTF!?
WHY DIDN'T ANYONE TELL YOU ABOUT THAT CONSTANT, NAGGING FEELING OF "AM I DOING ENOUGH?" THAT KEEPS YOU UP AT NIGHT? 🫠
DECIDING WHERE TO INVEST 💸 IS A CONSTANT BATTLE - IT FEELS LIKE AN EXPENSIVE GUESSING GAME.
I know how exhausting all of this is right now. But the difference is, I know what works.
It's having someone by your side who’s done it all before. Aligning with a partner who’s walked the walk isn’t just helpful; it’s a game-changer.
All those free resources and your impressive DIY efforts so far, are great for getting you off the ground, but The Launchpad dives deep into the specific contours of what it takes to build a multi-channel marketing strategy that gets your brand firing on all cylinders.
Let’s fill up your marketing calendar with cool partnerships and tactics that amplify and scale your business.
JOIN The LAUNCHPAD WAITLIST
BEAUTY BRAND FOUNDER, 2024 MENTORSHIP CLIENT
HOW YOU MIGHT FEEL WHEN YOU'RE CREATING FORWARD:
BEAUTY BRAND FOUNDER, 2024 MENTORSHIP CLIENT
HOW YOU MIGHT FEEL WHEN YOU'RE CREATING FORWARD:
WELLNESS BRAND FOUNDER, 2024 MENTORSHIP CLIENT
HOW YOU MIGHT FEEL WHEN YOU'RE CREATING FORWARD:
I help my clients identify the marketing channels they want to show up for and prioritize these in our tactical planning for pre-launch phase and beyond. (I call these your Magic Marketing channels)
A mistake I see a lot of brands making is trying to do everything but not getting anywhere. I call this “spray and pray” or “shiny thing syndrome”.
Both are a result of not having a Brand DNA to lean on, and both lead to inconsistent, “hope for the best” marketing that doesn’t connect with anyone, and ends up diluting your brand.
My approach focuses on building brand equity and long-term loyalty, helping you connect with customers across various touch points so that your brand not just resonates- it sticks. Together, we create a cohesive multi-channel marketing strategy that's effective even without a VC-backed budget.
I WANT TO SEE HOW IT CAN WORK FOR ME
YES YES YES IT’S MEEEE
You are the beauty biz founder who already did the deep work on brand strategy, visual identity, and product development - but you’re stuck on how to build a well-rounded go-to-market plan 😟
You are a creatively-charged founder ready to invest time, money and energy into marketing that will help you grow, but making a decision on where feels as unknown and risky as crypto stocks 📉
You are the wellness founder who is testing out the waters with marketing and getting into retail, but you are way out of your depth, without a life jacket and at risk of drowning 🛟
The Creating Forward Marketing Mentorship and my methods are the most effective for visionary beauty, wellness and lifestyle founders or early-stage consumer product teams who are at one of these crossroads:
Make it all a reality for me. Please.
Requests from all the cool brands and retailers flood your inbox, even investors are reaching out to you.
You have tapped into the people that are worth way more than a follower count and they are multiplying.
You know what levers to pull for perpetual growth, the six-figure mark is just the beginning and sustainable revenue isn’t so elusive.
YOUR PHONE IS BLOWING UP WITH SHOPIFY NOTIFICATIONS.
YOUR MARKETING CALENDAR IS STACKED WITH PARTNERSHIPS AND RETAIL LAUNCHES.
YOUR CUSTOMERS TELL ALL THEIR FRIENDS ABOUT YOU AND COME BACK AGAIN AND AGAIN.
YOU MAKE SMART INVESTMENTS THAT SCALE YOUR BUSINESS AND SKILLSET.
Doubts about your business being a success and confusion about what to invest in are replaced with focussed strategic thinking that gets you into action.
You have a clear process for thinking ahead so you don’t have to make it up on the fly.
YOUR MARKETING STRATEGY IS PLANNED BY QUARTER, NOT BY DAY.
You have eliminated guesswork, content ideas are on tap and you are showing up with valuable things to say.
YOU’VE REPLACED THE CHAOS OF “HOPE FOR THE BEST” CONTENT WITH ON-POINT STORYTELLING.
LET'S FUCKING GO!
ONLY 8 SPOTS AVAILABLE FOR 1:1 MENTORSHIP
Don’t spend another week Googling your way into more confusion or exposing yourself to expensive mistakes. Experience what it's like to have a guardian angel for your business and leverage the expertise of someone who’s been there and knows what works. The Launchpad Marketing Mentorship Container has everything you need to turn your vision into tangible success.
I WANT IT ALL. GIVE IT TO ME!
During our 12-weeks together, I will walk you through the fundamental stages of building an impactful Multi-Channel Marketing & Multi-Purpose Content Strategy, covering all the three pivotal stages of your launch and beyond; I support you at every step of the journey with Expansive Business Advisory.
BRING IT TO LIFE
Set up for optimal conversion by making sure your brand shows up consistently at every customer touchpoint from both a visual and communications perspective. I’ll help audit and optimize your website, emails, pitch decks, social media presence and everything in between.
Establish your overarching marketing goals and decide on the relevant marketing channels to grow your business. I’ll help you set up a marketing metrics dashboard to effectively track success and learnings and a brand calendar to easily manage everything.
MAKE SOME MAGIC
Ready, set, go to market! Get prepared for a successful launch across all the key channels with a kick-ass multi-stage launch strategy. I’ll help you brainstorm tactics and create an easy to follow roadmap for the 3 stages of your launch plan. Build. Pre-Launch. Launch.
FILL MY WAITLIST
Create and execute a well-structured marketing calendar to manage every channel. I’ll help you set up an annual, monthly, and daily calendar through launch and plan for a steady flow of marketing activities in the future.
TAP INTO MY POTENTIAL
Get a guardian angel for your business who makes it all feel less complicated.Sometimes this looks like pointing out your super powers, sometimes this looks like pointing out the things you could learn more about and giving you the tools or insights to do that.
MINE MY KNOWLEDGE
It's never too early to start acting like your business is bigger than it is and step into your CEO power suit. I’ll help you streamline processes and create workflows to set your business up for scale and give you more freedom as a founder.
ORGANIZE THE CHAOS
During our 12-weeks together, I will walk you through the fundamental stages of building an impactful Multi-Channel Marketing & Multi-Purpose Content Strategy.
A high proximity 12-week partnership
BRING IT TO LIFE
Set up for optimal conversion by making sure your brand shows up consistently at every customer touchpoint from both a visual and communications perspective. I’ll help audit and optimize your website, emails, pitch decks, social media presence and everything in between.
Establish your overarching marketing goals and decide on the relevant marketing channels to grow your business. I’ll help you set up a marketing metrics dashboard to effectively track success and learnings and a brand calendar to easily manage everything.
MAKE SOME MAGIC
Ready, set, go to market! Get prepared for a successful launch across all the key channels with a kick-ass multi-stage launch strategy. I’ll help you brainstorm tactics and create an easy to follow roadmap for the 3 stages of your launch plan. Build. Pre-Launch. Launch.
FILL MY WAITLIST
Create and execute a well-structured marketing calendar to manage every channel. I’ll help you set up an annual, monthly, and daily calendar through launch and plan for a steady flow of marketing activities in the future.
TAP INTO MY POTENTIAL
Get a guardian angel for your business who makes it all feel less complicated.Sometimes this looks like pointing out your super powers, sometimes this looks like pointing out the things you could learn more about and giving you the tools or insights to do that.
MINE MY KNOWLEDGE
It's never too early to start acting like your business is bigger than it is and step into your CEO power suit. I’ll help you streamline processes and create workflows to set your business up for scale and give you more freedom as a founder.
ORGANIZE THE CHAOS
GET ON THE WAITLIST
ONLY 8 SPOTS AVAILABLE
STEP 1: Supercharge 🔋 Your Vision & Founder Story
Register for this free exercise and I’ll send you a link to book a Founder Discovery Chat so we can review it together. This exercise is designed to get high-definition clarity on your vision, challenges, and aspirations as a founder.
Step 2: Schedule 📅 Your Free Discovery Chat
We will spend 30-mins together with your responses and I’ll help you realize where your super powers are as an entrepreneur and where the gaps in your business are. If we are in sync, we’ll set up your Strategy Call as the next step in the process, if it’s a not right now kind of thing, it’s totally cool, I’ll still do what I can to help you out.
Step 3: Get A Supercharged 🔌 Strategy Session
Are You One of the 8?
Step 4: Accept 🤝 Your Invitation - Are We An IFGT Yes?
As your mentor, I extend many invitations to level up during your Creating Forward journey, but the most crucial will be this one—secure your place as 1 of 8 innovative founders accepted for the Launchpad experience. It will be the best next step you can take.
HOW TO REGISTER
If you have not completed my Sticky Brand DNA Mentorship Container you will need a brand assessment before being accepted into The Launchpad to make sure it is a good fit for my marketing framework.
ONLY 8 SPOTS AVAILABLE
What makes the Launchpad different from other mentorship programs?
What can I expect to achieve by the end of the program?
How involved will you be in the process?
Are there any prerequisites for joining the Launchpad?
How much time should I set aside to make the Launchpad most effective?
What is the investment for the Launchpad?
How do I secure my spot in the Launchpad?
How do you personalize the mentorship to fit the different stages of each founder?
What if I need support after the program ends?
What makes the Launchpad different from other mentorship programs?
WHAT CAN I EXPECT TO ACHIEVE BY THE END OF THE PROGRAM?
HOW INVOLVED WILL YOU BE IN THE PROCESS?
Are there any prerequisites for joining The Launchpad?
How much time should I set aside to make the Launchpad most effective?
What is the investment for the Launchpad?
How do I secure my spot in the Launchpad?
How do you personalize the mentorship to fit the different stages of each founder?
What if I need support after the program ends?
MAKE 2024 THE YEAR YOU…
Let's start Creating Forward together
ONLY 1 SPOT LEFT FOR PRESALE PRICING
GET ON THE WAITLIST FOR FIRST ACCESS