MOVE INTO MOMENTUM IN 5-WEEKS
A 1:1 BRAND BUILDING MENTORSHIP CONTAINER
TRANSLATE YOUR SCATTERED IDEAS INTO A COHESIVE BRAND THAT HAS BFF-LEVEL CUSTOMER CONNECTIONS™
You have PLENTY of awesome ideas, but they're clouded by doubt, you're struggling to articulate what it is or who your brand is for and how to get it out there in a meaningful way?
I’ll help you go from 'is this even a real thing?' to IFGT (I've fucking got this) confidence. Together, we’ll translate all your scattered ideas into a validated business strategy and a cohesive Brand DNA that resonates with your target audience on a BFF-level, and sets you up for marketing success.
Show me the IFGT way
TAP INTO YOUR I FUCKING GOT THIS CONFIDENCE 🚀 WITH STRUCTURE + GUIDANCE + STRATEGIC DIRECTION
5-WEEK MENTORSHIP FOR BEAUTY, WELLNESS AND LIFESTYLE BUSINESSES
JOIN THE WAITLIST + get A FREE FOUNDER CHAT
MOVE OUT OF WTF NEXT SPIRALING AND INTO IFGT MOMENTUM 🚀
Your Sticky Brand DNA will be the north star of your business. It will help you become a go-to on your target customers’ “I’m telling all my friends about this” list and basically write your marketing and content plan for you.
GET ON THE WAITLIST TO GET STARTED
Let me guess…you’re trying to understand what makes all your favorite beauty, wellness and lifestyle brands so obsession worthy, but you skipped the strategy part of “starting a brand”? You jumped straight into design and website and now…
HI, I’M SAX. YOUR BUSINESS GUARDIAN ANGEL AND BRAND MARKETING MENTOR.
With over 10 years of entrepreneurial and startup experience, plus another 10 in omni-channel retail and product development, I’ve helped brands like yours reach 7-figure success and navigate the complex world of marketing. Tap into my expansive mentorship to level up as an entrepreneur and leverage my expertise to write your own success story and hit your “I’ve Fucking Got This” IFGT status.
In this high-proximity partnership you are invited to leverage my experience building beauty, wellness, fashion and lifestyle brands from concept to series A stages and as your mentor, I will support and guide you through the entire journey, putting you on a path to sustainable revenue.
LEARN MORE ABOUT HOW MY JOURNEY WILL IMPACT YOURS
Aussie native, LA based, Mexico obsessed.
I WANT IT ALL. GIVE IT TO ME!
HELP YOUR BRAND REACH ITS POTENTIAL.
GIVE IT THE MOMENTUM IT DESERVES.
1:1 collaboration with me
FIVE 60-MIN Strategy Sessions + VOICE & DIGITAL MENTORSHIP
AN ARSENAL OF WORKBOOKS
IFGT confidence and accountability
CMO-LEVEL THINKING
A PRIVATE Dashboard
1:1 collaboration with me during your 5-week MIM Sticky Brand DNA Container and I only accept 8 people for each cohort to maintain the most valuable, high-proximity attention.
An arsenal of workbooks, customizable templates, Chat GPT prompts, audio guides and tools to progress through each phase and stay focused.
CMO-level thinking in your business without having to invest in a 5-figure monthly retainer.
IFGT confidence and accountability that keeps you in Creating Forward momentum, and makes you feel like you’re getting somewhere instead of falling behind.
Five 60-Min Mentorship Strategy Sessions to actively work on your business together and set priorities + voice note mentorship to support your decision making and review your work week-to-week.
A private brand dashboard on Notion to keep everything all in one place, plus a Priorities Roadmap to simplify your “what to do next” list from week to week.
MOVE INTO MOMENTUM
BUILD YOUR STICKY BRAND DNA IN 5 WEEKS
This belief drives every strategy I develop with my clients. Together, we can untangle all the thoughts and ideas in your mind and build a brand universe that's not only true to your vision and founder story, but also deeply resonant with your target audience, to the obsession level.
Following my framework, you will validate your idea by uncovering the opportunity in your market and the type of business you want to build, along with the product you want to create and specifically who its for.
Are you ready to turn your business idea into a brand that resonates with your target audience on a BFF-level? The Move Into Momentum Mentorship Container is designed to help you develop a strong, cohesive brand strategy that sets you apart and sets the stage for marketing success.
YOUR BRAND HAS THE POTENTIAL TO BE MORE THAN JUST A PRODUCT; IT CAN BE A PART OF SOMEONE’S IDENTITY AND PIQUE THE INTEREST OF RETAILERS, INVESTORS, BRAND PARTNERS AND BEYOND.
NAVIGATE YOUR PATH TO SUCCESS WITH EXPERT INSIGHTS AND PERSONALIZED MENTORSHIP, AND TRULY OWN YOUR 'I'VE FU@KING GOT THIS' POWER STANCE.
BONUS EXPERT TRAINING
Bonus expert trainings and access to my Little Black book of vetted, start-up friendly talent and resources who are ready to collaborate with visionary founders like you.
"I have a killer Brand DNA
that guides everything I do."
Symone, beauty founder, Cocoa nail art
I left the container with a mini MBA in marketing and branding. Now, I have a killer brand DNA which guides literally EVERYTHING I do for my business. I was OBSESSED with the final product and so geeked because I built this amazing thing that was sitting in the back of my mind.
"One of the best investments I’ve made."
Meghi, wellness brand, nayna [launching 2025]
After the MIM Container, I gained expert perspective, guidance, and validation through an in-depth 4-week process that clarified my brand’s opportunity and direction. Sax made the path to building my brand feel clear and linear.
"MY BUSINESS GUARDIAN ANGEL"
DR. PRASANTHI, BEAUTY FOUNDER, L'ORIENT SKIN
The uncomplicated makings of a
good brand versus a whatever brand.
The Sticky Brand DNA Framework is a culmination of over a decade of entrepreneurial experience and insights cultivated from my experiences as a founder, as a brand strategy consultant, and as a fractional CMO; today I’m here to make sure you have a crystal clear idea of how your brand will show up in the world and what sets you apart from all of the offerings out there.
I’m in my IFGT (I fucking got this) era and my mission is to pass my expertise onto as many people as possible with Creating Forward Studio—because, there are some things that can only be learned by having first hand experience, especially when it comes to starting and launching a brand or building a business.
make your brand a good brand
SET YOUR BRAND APART FROM THE SEA OF SAME SAME
THE BRANDS I HAVE BUILT HAVE MADE SOME GOOD FRIENDS OVER THE YEARS
Get Into Momentum
You think you have it all figured out in your head but when you come to talk about it, you can't figure out how to say it in a way that sticks with people. 🤔
You change your mind every 5 minutes when it comes to the strategic direction for your brand, so you don’t have a brand story let alone a founder story or a legit customer profile…even you don’t know what your brand stands for anymore. 😵💫
You’re still waiting for that a’ha moment where it all falls into place; that moment your brand comes together, you have content ideas on tap and are connecting with your dream audience. 🥳
YOU CAN’T FINISH ANY GRANT APPLICATIONS BECAUSE YOU DON’T HAVE A CLEAR VALUE PROPOSITION OR ANY RESPONSES YOU FEEL GREAT ABOUT TBH. 😓
ANXIETY IS IN COMPETITION WITH ALL YOUR AMAZING IDEAS, CLOUDING YOUR JUDGEMENT WITH CIRCLING DOUBTS LIKE “IS THIS EVEN A REAL THING?” 😰
WHEN YOU GET ASKED WHO YOUR TARGET CUSTOMER IS—ALL YOU HAVE IS "28 YO, NOT MARRIED, LIVES IN NY, LIKES WELLNESS" WRONG ANSWER... 🫤
GET ON THE WAITLIST TO BOOK YOUR FREE SUPERCHARGED STRATEGY SESH
MOMENTUM IS WAITING FOR YOU ON THE OTHER SIDE WITH YOUR STICKY BRAND DNA
I SEE YOU… I’VE BEEN YOU…
I SEE YOU…
I’VE BEEN YOU…
Beauty, wellness, and lifestyle founders come to me with their vision; but they’re lacking the strategy to put the pieces of the puzzle together and bring it to life.
They are looking for a set of guardrails, like “this is who we are, this is why we are here and this is how we show up for our customer and what we have to say”
This is where your Sticky Brand DNA comes into play, to set the foundation of your brand universe and provide the guardrails and direction you’ve been looking for.
Are You Ready to Get Shit DONE?
GET ON THE WAITLIST TO BOOK YOUR FREE SUPERCHARGED STRATEGY SESH
PALERMO BODY
"Sarah approaches challenges with positivity and has a knack for creative problem-solving, always thinking like an entrepreneur. She helped us make the most of our limited resources during key moments of our growth.”
WHO IS MOVE INTO MOMENTUM FOR?
You have started product development and are ready to build a brand to support its success
You are at concept stage with a bunch of ideas but you’re looking for a strategic thought partner to help turn them into a business and a roadmap
You have hit the market but it’s been a soft start and you’re realizing your brand is full of gaps because you skipped over the strategy piece
You have had some level of success but you’ve moved on since then your brand and doesn’t align with your vision anymore
I’M READY TO MOVE INTO MOMENTUM
My Sticky Brand DNA Framework and my mentorship method is the most effective for visionary beauty, wellness and lifestyle founders or early-stage consumer product teams who are usually at one of these stages:
Let's get into Creating
Forward momentum together
Imagine a world where these things are part of your reality:
It’s so magnetic, people can't help but talk about it. You’re not Selena Gomez but we can pull some strategy strings to get close.
We’ll walk the path together, all the way to your IFGT “I fu@king got this” power stance.
Your DNA is leading the way, it is so clear that you have a steady flow of impactful ideas to feed your marketing strategy too.
Your content channels are full of on-point conversations.
You own a brand that people are obsessed with.
'WTF next?' anxiety becomes 'IFGT' milestones.
Each week builds on the next, doubts about the viability of your business or what to prioritize next in are replaced with focussed strategic thinking.
You know how to connect with them time after time, you feel like you’re closer to being BFF’s than ever before and the feeling is mutual.
You are fluent in your dream customer’s language and it’s landing.
Let's get into Creating Forward momentum together
We are back in the era where brand is king and the customer is queen—but wait up, because your brand identity isn’t a “brand”.
I can talk about it all day (like I do on IG here and here) but here’s the quick answer:
A brand that speaks directly to it’s target customer, aligning themselves with their needs, and makes them want to tell all their friends about it - just like a BFF.
This foundational piece of work inform your visual identity, content strategy, and marketing decisions. It bridges the gap between your product and your customer, on an energetic and physical level, you can become a part of their personal brand DNA; getting you on their “I’m telling all my friends about this” list.
Before you’re like, “Oh I have that” it goes beyond the OG ad-world days of “mission, vision, values” and like most brands I work with, you probably don’t.
WTF is a Sticky Brand DNA?
STICKY BRAND
STICKY BRAND DNA
WHEN STICKY BRAND DNA CONVERTS INTO A COMMUNITY OF BFF-LEVEL CUSTOMERS
Something that started out as a market research project to validate our hypothesis for a brand I co-founded, OVERT, included stalking girls who were hustling around NY and taking photos of them going from the laundromat to Wholefoods salad bar or from the subway to the cocktail bar, turned into the core of our business and a second product category we didn’t even know we were creating - community.
Follow The Girl, became a full-blown content engine, community and ambassador program. The OVERT City Girls were a living breathing representation of our brand DNA and became our walking billboards. Girls all over the world (!) started ordering our bags and tagging us to share their own City Girl moments with us and they were totally the embodiment of Jen (our target customer profile)
One of my many favorite IRL experiences of seeing the power of a strong Brand DNA meeting authentic community marketing, was when I was at Soho House working away on one of the billion things on our to-do list, and a girl sits next to me, and she’s COOL, I was girl crushing, I even remember what she was wearing THEN she pulls up her bag to get her laptop out and it was MY BAG I approached her and as we started chatting, it turns out cool girl IS cool, she worked at Man Repeller as an editor, which at the time was the coolest publication in NY and our DREAM.
This girl, was a cut and paste edit of our ideal customer, she found my brand, she bought my product, and now here she was living it - I just love this story because it’s a perfect example of how knowing your customer, and positioning your brand marketing so that you REACH them, works. And when you get those customers, (versus a random hope for the best one from an unintentional ad or misplaced marketing) they are advocates, they become walking billboards for your brand, they tell their friends about it and that is how you build loyal brand equity which means sustainable revenue.
FIND OUT HOW
I want that to happen to you and I can make it happen.
WHEN STICKY BRAND DNA CONVERTS INTO A COMMUNITY OF BFF-LEVEL CUSTOMERS
Something that started out as a market research project to validate our hypothesis for a brand I co-founded, OVERT, included stalking girls who were hustling around NY and taking photos of them going from the laundromat to Wholefoods salad bar or from the subway to the cocktail bar, turned into the core of our business and a second product category we didn’t even know we were creating - community.
Follow The Girl, became a full-blown content engine, community and ambassador program. The OVERT City Girls were a living breathing representation of our brand DNA and became our walking billboards. Girls all over the world (!) started ordering our bags and tagging us to share their own City Girl moments with us and they were totally the embodiment of Jen (our target customer profile)
One of my many favorite IRL experiences of seeing the power of a strong Brand DNA meeting authentic community marketing, was when I was at Soho House working away on one of the billion things on our to-do list, and a girl sits next to me, and she’s COOL, I was girl crushing, I even remember what she was wearing THEN she pulls up her bag to get her laptop out and it was MY BAG I approached her and as we started chatting, it turns out cool girl IS cool, she worked at Man Repeller as an editor, which at the time was the coolest publication in NY and our DREAM.
This girl, was a cut and paste edit of our ideal customer, she found my brand, she bought my product, and now here she was living it - I just love this story because it’s a perfect example of how knowing your customer, and positioning your brand marketing so that you REACH them, works. And when you get those customers, (versus a random hope for the best one from an unintentional ad or misplaced marketing) they are advocates, they become walking billboards for your brand, they tell their friends about it and that is how you build loyal brand equity which means sustainable revenue.
FIND OUT HOW
I want that to happen to you and I can make it happen.
LET'S FUCKING GO!
Starting a brand these days is easy. Building a Sticky Brand is not.
1:1 MENTORSHIP
The Sticky Brand DNA framework and the structure of this Mentorship Container will help you walk it.
The process for building is a brand is not a linear path but there is a path.
I WANT IT ALL. GIVE IT TO ME!
THE MOVE INTO MOMENTUM MENTORSHIP FRAMEWORK
The goal here is to get a holistic view of the landscape and absolute conviction about your business. Following my in-depth discovery and excavation process we'll research consumer, cultural and industry trends to help clarify your opportunity in the market and dive deep into your vision and founder story.
VALIDATE YOUR VISION & KNOW YOUR MARKET OPPORTUNITY
Founders tell me this is "one of the most valuable exercises” in the Sticky Brand DNA. Scoping through the data points in my template gives you a true understanding of what consumers want beyond basic pain points, and who they are beyond basic demographics so that you can connect on a BFF-level.
CREATE A BFF-LEVEL TARGET CUSTOMER PROFILE
This is where we bridge the gap between you and your customer - your Sticky Brand DNA Framework. We finalize your product ecosystem and customer journey and we build your brand universe; including a defined set of language and conversation pillars that align with your BFF-level customer profile.
DEFINE YOUR MONUMENTAL PURPOSE & ALIGNED POSITIONING
We'll create an easy-to-follow roadmap to bring it all to life; using my template, we'll outline all the steps you need to take to get there. We'll discuss next steps and I'll make relevant introductions or give you the tools you need to help you get where you need to go.
CREATE A ROADMAP THAT LEADS TO YOUR OBSESSION-LEVEL BRAND
Marketing is prevalent through the entire process, so while we are building your Sticky Brand DNA I am always considering how it will inform your entire marketing and content strategy, and bring the brand to life across multiple channels. The Launchpad Mentorship Container is where we execute all of that.
SET THE FOUNDATIONS OF YOUR MARKETING STRATEGY
05
04
03
02
01
The goal here is to get a holistic view of the landscape and absolute conviction about your business. Following my in-depth discovery and excavation process we'll research consumer, cultural and industry trends to help clarify your opportunity in the market and dive deep into your vision and founder story.
VALIDATE YOUR VISION & KNOW YOUR MARKET OPPORTUNITY
01
Founders tell me this is "one of the most valuable exercises” in the Sticky Brand DNA. Scoping through the data points in my template gives you a true understanding of what consumers want beyond basic pain points, and who they are beyond basic demographics so that you can connect on a BFF-level.
CREATE A BFF-LEVEL TARGET CUSTOMER PROFILE
02
This is where we bridge the gap between you and your customer - your Sticky Brand DNA Framework. We finalize your product ecosystem and customer journey and we build your brand universe; including a defined set of language and conversation pillars that align with your BFF-level customer profile.
DEFINE YOUR MONUMENTAL PURPOSE & ALIGNED POSITIONING
03
We'll create an easy-to-follow roadmap to bring it all to life; using my template, we'll outline all the steps you need to take to get there. We'll discuss next steps and I'll make relevant introductions or give you the tools you need to help you get where you need to go.
CREATE A ROADMAP THAT LEADS TO YOUR OBSESSION-LEVEL BRAND
04
Marketing is prevalent through the entire process, so while we are building your Sticky Brand DNA I am always considering how it will inform your entire marketing and content strategy, and bring the brand to life across multiple channels. The Launchpad Mentorship Container is where we execute all of that.
SET THE FOUNDATIONS OF YOUR MARKETING STRATEGY
05
A 5-STEP FRAMEWORK OVER 5 weeks
During this high-proximity partnership, we will follow my Sticky Brand DNA Framework together and I will support and guide you through the entire journey with Expansive Business Advisory.
BONUSES
MAKE ME A WAITLIST FRIEND
- One extra week of mentorship, which means six total weeks
- Immediate access to you Dashboard including templates, workbooks, and audio guides
- One week of content ideas to integrate your Brand DNA on IG
- 1:1 dedicated Mentorship
- Five Strategic Mentorship calls
- Recordings + AI summaries
- Introductions to vetted resources
- Access to relevant tools, GPT prompts, templates, roadmaps & workbooks from my library
- Remote reviews of your work and materials
- Private voice and text mentorship
$3,000
GET ME ON THE LIST
5 WEEKS
EXTRA WEEK
MENTORSHIP
$750 VALUE
WAITLIST FRIENDS ONLY
PRICING + BONUSES
JOIN THE LIST
TO GET ACCESS
+
JOIN THE LIST & I'LL BE IN TOUCH TO SET UP YOUR SUPERCHARGED STRATEGY SESH 👀
WHERE MINDSET MEETS MOMENTUM
Show Me The IGFT Way
Shut down the 105 open tabs in your mind to make way for focussed strategic thinking and get set up to scale.
Ditch comparison and step into your IFGT power suit for the podcast interview about your success story.
Supercharge your understanding of what it takes to create a brand that sticks and tap into expert guidance at every step.
Live in a state of possibility and a world where you are committed to taking pivotal action—even if it’s not perfect.
JOIN THE LIST TO GET INTO MOMENTUM
where mindset meets momentum
Show Me The IGFT Way
STEP ONE: GET ON THE LIST + BOOK A FREE SUPERCHARGED STRATEGY SESH
SHUT DOWN THE 105 OPEN TABS IN YOUR MIND TO MAKE WAY FOR FOCUSSED STRATEGIC THINKING AND GET SET UP TO SCALE.
DITCH COMPARISON AND STEP INTO YOUR IFGT POWER SUIT FOR THE PODCAST INTERVIEW ABOUT YOUR SUCCESS STORY.
SUPERCHARGE YOUR UNDERSTANDING OF WHAT IT TAKES TO CREATE A BRAND THAT STICKS AND TAP INTO EXPERT GUIDANCE AT EVERY STEP
LIVE IN A STATE OF POSSIBILITY AND A WORLD WHERE YOU ARE COMMITTED TO TAKING PIVOTAL ACTION—EVEN IF IT’S NOT PERFECT
Step One: Get ON THE WAITLIST ⚡️
As soon as you join the list you'll get a link to book your Free Founder Chat; a 30-min call to talk about the brand you’re creating and what your business goals are.
You'll also get a link to my Supercharged Vision & Founder Story exercise.
Step Two: BOOK Your free founder chat 📅
We’ll discuss your vision and goals, plus any blocks or wins you’ve experienced then I'll help identify gaps and give you some strategic direction.
If we are in sync we’ll set up another call, if it’s a not right now, it’s totally cool, I’ll still do what I can to help you out.
Step Three: BOOK A FREE Supercharged 🔌 Strategy Session
The next step in the process is a 45-min Strategy Sesh. In this call, we'll dive a little deeper into your business and I’ll give you strategic guidance.
I'll help you prioritize, and we'll explore how the Creating Forward Framework can help you reach your goals.
Make A Move
The Easy Way to Start Creating Forward
Step Four: ACCEPT Your Invitation 🤝 is it an IFGT Yes?
By the end of our Strategy Session we should both be a total "IFGT yes".
If it’s not a total yes, I’ll do my best to point you in the direction of whatever it is you need and you’ll still be invited to be a part of my kick-ass founder community.
As your mentor, I extend many invitations to level up, but the most crucial will be this one—secure your place as one of the innovative founders accepted for the Move Into Momentum Sticky Brand DNA experience. It will be the best next step you can take.
WHERE TO START
STILL HAVE QUESTIONS?
What makes thIS different from other mentorshipS OR programs?
What can I expect to achieve by the end of the program?
How involved will you be in the process?
Are there any prerequisites for joining MOVE INTO MOMENTUM?
How much time should I set aside to make thIS THE most effective?
How do you personalize the mentorship to fit each founder?
Unlike other programs that may offer generic advice and leave you to implement strategies on your own, The Creating Forward Launchpad is deeply personalized. I work with you 1:1 to execute strategies live, understand your unique founder motivation and style, and apply disruptive, budget-smart marketing tactics that truly set your brand apart.
What makes THIS different from other mentorship programs OR COURSES?
By the end of our 5 weeks (6 if you get the bonus!) together, you'll have validated your business concept and developed your unique Sticky Brand DNA including positioning & conversation pillars that will guide everything you do. Expect to feel confident, clear, and excited about the future of your brand with a clear roadmap to make it reality.
WHAT CAN I EXPECT TO ACHIEVE BY THE END OF THE PROGRAM?
I’m with you every step of the way. From live 1:1 mentor sessions to ongoing support through digital comms and voice notes, I’m there to provide expertise, encouragement, and accountability. You're not just getting a mentor; you're getting a partner who's as invested in your success as you are.
HOW INVOLVED WILL YOU BE IN THE PROCESS?
The main prerequisite is a readiness to dive deep and take action. Having a business idea and sense of what your big vision is will be your starting point, but the Mentorship framework is designed to refine your vision and strategy regardless of your starting point.
ARE THERE ANY PREREQUISITES FOR JOINING MIM?
To get the maximum results, I recommend setting aside approximately 5-7 hours per week. This includes time for our 1:1 sessions, implementing strategies, and engaging with the provided resources. Remember, this is more than just a commitment of time; it's an investment in your brand's future. The effort you put in is directly proportional to the outcomes you'll achieve. Our journey together is designed to be intensive yet incredibly rewarding, setting you up not just for immediate wins but for sustained growth and success.
HOW MUCH TIME SHOULD I SET ASIDE TO MAKE IT THE MOST EFFECTIVE?
Personalization begins with our first interaction. The Visionary Founder Discovery Questionnaire and initial strategy call allow me to understand not just your business, but you as a founder—your strengths, challenges, and aspirations. This insight guides the customization of your experience, from the selection of strategies we pursue to the way we tackle your challenges, but the fundamental Creating Forward Framework relies on my guiding principles for building a successful brand.
HOW DO YOU PERSONALIZE THE MENTORSHIP TO FIT EACH FOUNDER?
MOVE INTO MOMENTUM AND CREATE a brand people are obsessed with.
MAKE 2025 THE YEAR YOU…
Let's start Creating Forward together
Your vision is big, your potential is huge, and you know it’s time to turn that potential into reality.
Are you ready to make a leap that transforms everything?
STEP ONE: JOIN THE WAITLIST
I'LL BE IN TOUCH TO BOOK YOUR SUPERCHARGED STRATEGY SESH
