MOVE INTO MOMENTUM IN 5-WEEKS
A 1:1 BRAND BUILDING MENTORSHIP CONTAINER
You have an awesome idea, but it’s clouded by doubt, you're struggling to articulate what it is or who its for and how to get it out there in a meaningful way?
With the MIM Sticky Brand DNA Mentorship Container, I’ll help you go from 'is this even a real thing?' to IFGT (I've fucking got this) confidence. Together, we’ll translate all your scattered ideas into a validated business strategy and a cohesive Brand DNA that resonates with your target audience on a BFF-level, and sets you up for marketing success.
Show me the IFGT way
Your Sticky Brand DNA will be the north star of your business. It will help you become a go-to on your target customers’ “I’m telling all my friends about this” list and basically write your marketing and content plan for you.
GET ON THE WAITLIST TO GET STARTED
Let me guess…you’re trying to understand what makes all your favorite beauty, wellness and lifestyle brands so obsession worthy, but you skipped the strategy part of “starting a brand”? You jumped straight into design and website and now…
LEARN MORE ABOUT HOW MY JOURNEY WILL IMPACT YOURS
I WANT IT ALL. GIVE IT TO ME!
1:1 collaboration with me
FOUR 60-MIN Strategy Sessions + VOICE & DIGITAL MENTORSHIP
AN ARSENAL OF WORKBOOKS
First dibs on Creating Forward events
CMO-LEVEL THINKING
A PRIVATE Dashboard
1:1 collaboration with me during your 4-week MIM Sticky Brand DNA Container and I only accept 8 people for each cohort to maintain the most valuable, high-proximity attention.
An arsenal of workbooks, customizable templates, Chat GPT prompts, audio guides and tools to progress through each phase and stay focused.
CMO-level thinking in your business without having to invest in a 5-figure monthly retainer.
First dibs on Creating Forward community events and membership coming soon. Peer support and networking will enhance your learning experience and gives you another layer of motivation and accountability.
Four 60-Min Mentorship Strategy Sessions to actively work on your business together and set priorities + voice note mentorship to support your decision making and review your work week-to-week.
A private brand dashboard on Notion to keep everything all in one place, plus a Priorities Roadmap to simplify your “what to do next” list from week to week.
MOVE INTO MOMENTUM
BUILD YOUR STICKY BRAND DNA IN 5 WEEKS
This belief drives every strategy I develop with my clients. Together, we can untangle all the thoughts and ideas in your mind and build a brand universe that's not only true to your vision and founder story, but also deeply resonant with your target audience, to the obsession level.
Following my framework, you will validate your idea by uncovering the opportunity in your market and the type of business you want to build, along with the product you want to create and specifically who its for.
Are you ready to turn your business idea into a brand that resonates with your target audience on a BFF-level? The Move Into Momentum Mentorship Container is designed to help you develop a strong, cohesive brand strategy that sets you apart and sets the stage for marketing success.
BONUS EXPERT TRAINING
Bonus expert trainings and access to my Little Black book of vetted, start-up friendly talent and resources who are ready to collaborate with visionary founders like you.
Symone, beauty founder, Cocoa nail art
Meghi, wellness brand, nayna [launching 2025]
DR. PRASANTHI, BEAUTY FOUNDER, L'ORIENT SKIN
The Sticky Brand DNA Framework is a culmination of over a decade of entrepreneurial experience and insights cultivated from my experiences as a founder, as a brand strategy consultant, and as a fractional CMO; today I’m here to make sure you have a crystal clear idea of how your brand will show up in the world and what sets you apart from all of the offerings out there.
I’m in my IFGT (I fucking got this) era and my mission is to pass my expertise onto as many people as possible with Creating Forward Studio—because, there are some things that can only be learned by having first hand experience, especially when it comes to starting and launching a brand or building a business.
make your brand a good brand
SET YOUR BRAND APART FROM THE SEA OF SAME SAME
Get Into Momentum
You think you have it all figured out in your head but when you come to talk about it, you can't figure out how to say it in a way that sticks with people. 🤔
You change your mind every 5 minutes when it comes to the strategic direction for your brand, so you don’t have a brand story let alone a founder story or a legit customer profile…even you don’t know what your brand stands for anymore. 😵💫
You’re still waiting for that a’ha moment where it all falls into place; that moment your brand comes together, you have content ideas on tap and are connecting with your dream audience. 🥳
YOU CAN’T FINISH ANY GRANT APPLICATIONS BECAUSE YOU DON’T HAVE A CLEAR VALUE PROPOSITION OR ANY RESPONSES YOU FEEL GREAT ABOUT TBH. 😓
ANXIETY IS IN COMPETITION WITH ALL YOUR AMAZING IDEAS, CLOUDING YOUR JUDGEMENT WITH CIRCLING DOUBTS LIKE “IS THIS EVEN A REAL THING?” 😰
WHEN YOU GET ASKED WHO YOUR TARGET CUSTOMER IS—ALL YOU HAVE IS "28 YO, NOT MARRIED, LIVES IN NY, LIKES WELLNESS" WRONG ANSWER... 🫤
GET ON THE WAITLIST TO BE NOTIFIED WHEN NEW SPOTS BECOME AVAILABLE
They are looking for a set of guardrails, like “this is who we are, this is why we are here and this is how we show up for our customer and what we have to say”
This is where your Sticky Brand DNA comes into play, to set the foundation of your brand universe and provide the guardrails and direction you’ve been looking for.
Are You Ready to Get Shit DONE?
GET ON THE WAITLIST TO SECURE YOUR FUTURE SPOT
PALERMO BODY
I’M READY TO MOVE INTO MOMENTUM
My Sticky Brand DNA Framework and my mentorship method is the most effective for visionary beauty, wellness and lifestyle founders or early-stage consumer product teams who are usually at one of these stages:
Let's get into Creating
Forward momentum together
It’s so magnetic, people can't help but talk about it. You’re not Selena Gomez but we can pull some strategy strings to get close.
Your DNA is leading the way, it is so clear that you have a steady flow of impactful ideas to feed your marketing strategy too.
Your content channels are full of on-point conversations.
You own a brand that people are obsessed with.
'WTF next?' anxiety becomes 'IFGT' milestones.
Each week builds on the next, doubts about the viability of your business or what to prioritize next in are replaced with focussed strategic thinking.
You know how to connect with them time after time, you feel like you’re closer to being BFF’s than ever before and the feeling is mutual.
You are fluent in your dream customer’s language and it’s landing.
Let's get into Creating Forward momentum together
I can talk about it all day (like I do on IG here and here) but here’s the quick answer:
A brand that speaks directly to it’s target customer, aligning themselves with their needs, and makes them want to tell all their friends about it.
This foundational piece of work inform your visual identity, content strategy, and marketing decisions. It bridges the gap between your product and your customer, on an energetic and physical level, you can become a part of their personal brand DNA; getting you on their “I’m telling all my friends about this” list.
Before you’re like, “Oh I have that” it goes beyond the OG ad-world days of “mission, vision, values” and like most brands I work with, you probably don’t.
Something that started out as a market research project to validate our hypothesis for a brand I co-founded, OVERT, included stalking girls who were hustling around NY and taking photos of them going from the laundromat to Wholefoods salad bar or from the subway to the cocktail bar, turned into the core of our business and a second product category we didn’t even know we were creating - community.
Follow The Girl, became a full-blown content engine, community and ambassador program. The OVERT City Girls were a living breathing representation of our brand DNA and became our walking billboards. Girls all over the world (!) started ordering our bags and tagging us to share their own City Girl moments with us and they were totally the embodiment of Jen (our target customer profile)
One of my many favorite IRL experiences of seeing the power of a strong Brand DNA meeting authentic community marketing, was when I was at Soho House working away on one of the billion things on our to-do list, and a girl sits next to me, and she’s COOL, I was girl crushing, I even remember what she was wearing THEN she pulls up her bag to get her laptop out and it was MY BAG I approached her and as we started chatting, it turns out cool girl IS cool, she worked at Man Repeller as an editor, which at the time was the coolest publication in NY and our DREAM.
This girl, was a cut and paste edit of our ideal customer, she found my brand, she bought my product, and now here she was living it - I just love this story because it’s a perfect example of how knowing your customer, and positioning your brand marketing so that you REACH them, works. And when you get those customers, (versus a random hope for the best one from an unintentional ad or misplaced marketing) they are advocates, they become walking billboards for your brand, they tell their friends about it and that is how you build loyal brand equity which means sustainable revenue.
FIND OUT HOW
Something that started out as a market research project to validate our hypothesis for a brand I co-founded, OVERT, included stalking girls who were hustling around NY and taking photos of them going from the laundromat to Wholefoods salad bar or from the subway to the cocktail bar, turned into the core of our business and a second product category we didn’t even know we were creating - community.
Follow The Girl, became a full-blown content engine, community and ambassador program. The OVERT City Girls were a living breathing representation of our brand DNA and became our walking billboards. Girls all over the world (!) started ordering our bags and tagging us to share their own City Girl moments with us and they were totally the embodiment of Jen (our target customer profile)
One of my many favorite IRL experiences of seeing the power of a strong Brand DNA meeting authentic community marketing, was when I was at Soho House working away on one of the billion things on our to-do list, and a girl sits next to me, and she’s COOL, I was girl crushing, I even remember what she was wearing THEN she pulls up her bag to get her laptop out and it was MY BAG I approached her and as we started chatting, it turns out cool girl IS cool, she worked at Man Repeller as an editor, which at the time was the coolest publication in NY and our DREAM.
This girl, was a cut and paste edit of our ideal customer, she found my brand, she bought my product, and now here she was living it - I just love this story because it’s a perfect example of how knowing your customer, and positioning your brand marketing so that you REACH them, works. And when you get those customers, (versus a random hope for the best one from an unintentional ad or misplaced marketing) they are advocates, they become walking billboards for your brand, they tell their friends about it and that is how you build loyal brand equity which means sustainable revenue.
FIND OUT HOW
LET'S FUCKING GO!
1:1 MENTORSHIP
The Sticky Brand DNA framework and the structure of this Mentorship Container will help you walk it.
I WANT IT ALL. GIVE IT TO ME!
An in-depth process to discover your founder story and motivation, and in-depth trend analysis to excavate consumer, cultural and industry trends will clarify IF and WHAT your opportunity in the market is — so that you have absolute conviction about your business before we begin to create the brand.
One of the “most valuable exercises” based on the feedback from founders in my Mentorship Containers. Scoping through the data points in my template gives you a true understanding of what consumers want beyond basic pain points so that you can create a BFF-level customer profile.
This part of your Sticky Brand DNA is what bridges the gap between your product and your customer. Defining your brand language and aligning your values with their needs, on an energetic and physical level, is how you become a part of their personal brand DNA.
We will create an easy-to-follow roadmap to show you how you can get you to where you want to be and the steps you need to take to get there.
My process is marketing-led, so that means, while we are building your Sticky Brand DNA I am making sure we design it so that it will inform your entire marketing and content strategy across multiple channels.
05
04
03
02
01
An in-depth process to discover your founder story and motivation, and in-depth trend analysis to excavate consumer, cultural and industry trends will clarify IF and WHAT your opportunity in the market is — so that you have absolute conviction about your business before we begin to create the brand.
01
One of the “most valuable exercises” based on the feedback from founders in my Mentorship Containers. Scoping through the data points in my template gives you a true understanding of what consumers want beyond basic pain points so that you can create a BFF-level customer profile.
02
This part of your Sticky Brand DNA is what bridges the gap between your product and your customer. Defining your brand language and aligning your values with their needs, on an energetic and physical level, is how you become a part of their personal brand DNA.
03
We will create an easy-to-follow roadmap to show you how you can get you to where you want to be and the steps you need to take to get there.
04
My process is marketing-led, so that means, while we are building your Sticky Brand DNA I am making sure we design it so that it will inform your entire marketing and content strategy across multiple channels.
05
A 5-STEP FRAMEWORK OVER 5 weeks
During this high-proximity partnership, we will follow my Sticky Brand DNA Framework together and I will support and guide you through the entire journey with Expansive Business Advisory.
Show Me The IGFT Way
NEW SPOTS AVAILABLE SOON
Step One: Get the Supercharged 🔋 Vision & Founder Discovery Exercise
Register for this free exercise and I’ll send you a link to book a Founder Discovery Chat so we can review it together. This exercise is designed to get high-definition clarity on your vision, challenges, and aspirations as a founder.
Step Two: Schedule Your Free Discovery Chat 📅
We will spend 30-mins together with your responses and I’ll help you realize where your super powers are as an entrepreneur and where the gaps in your business are. If we are in sync, we’ll set up your Strategy Call as the next step in the process, if it’s a not right now kind of thing, it’s totally cool, I’ll still do what I can to help you out.
Step Three: Supercharged 🔌 Strategy Session & Brand Assessment
Make A Move
Step Four: Your Invitation 🤝 - Are We An IFGT Yes?
New spots available soon - Sign up for the waitlist to be the first to know: As your mentor, I extend many invitations to level up during your Creating Forward journey, but the most crucial will be this one—secure your place as 1 of 4 innovative founders accepted for the Move Into Momentum Sticky Brand DNA experience. It will be the best next step you can take.
HOW TO REGISTER
What makes the Launchpad different from other mentorship programs?
What can I expect to achieve by the end of the program?
How involved will you be in the process?
Are there any prerequisites for joining the Launchpad?
How much time should I set aside to make the Launchpad most effective?
How do you personalize the mentorship to fit each founder?
What makes the Launchpad different from other mentorship programs?
WHAT CAN I EXPECT TO ACHIEVE BY THE END OF THE PROGRAM?
HOW INVOLVED WILL YOU BE IN THE PROCESS?
ARE THERE ANY PREREQUISITES FOR JOINING THE LAUNCHPAD?
HOW MUCH TIME SHOULD I SET ASIDE TO MAKE THE LAUNCHPAD MOST EFFECTIVE?
HOW DO YOU PERSONALIZE THE MENTORSHIP TO FIT EACH FOUNDER?
MAKE 2024 THE YEAR YOU…
Let's start Creating Forward together
SIGN UP FOR THE WAITLIST
NEW SPOTS OPENING SOON