MOVE INTO MOMENTUM IN 5-WEEKS
A 1:1 BRAND BUILDING MENTORSHIP CONTAINER
SUPERCHARGE YOUR VISION AND TURN IT INTO A BRAND THAT STICKS.
You have an awesome idea, but it’s clouded by doubt, you're struggling to articulate what it is or who its for and how to get it out there in a meaningful way?
With the MIM Sticky Brand DNA Mentorship Container, I’ll help you go from 'is this even a real thing?' to IFGT (I've fucking got this) confidence. Together, we’ll translate all your scattered ideas into a validated business strategy and a cohesive Brand DNA that resonates with your target audience on a BFF-level, and sets you up for marketing success.
Show me the IFGT way
Move Into Momentum and
get ready to go to
market with IFGT vibes 🚀
5-WEEK MENTORSHIP FOR BEAUTY, WELLNESS AND LIFESTYLE BUSINESSES
JOIN THE WAITLIST TO SECURE YOUR SPOT
Move Into Momentum and get ready to go to market with IFGT vibes 🚀
Your Sticky Brand DNA will be the north star of your business. It will help you become a go-to on your target customers’ “I’m telling all my friends about this” list and basically write your marketing and content plan for you.
GET ON THE WAITLIST TO GET STARTED
Let me guess…you’re trying to understand what makes all your favorite beauty, wellness and lifestyle brands so obsession worthy, but you skipped the strategy part of “starting a brand”? You jumped straight into design and website and now…
HI, I’M SAX. YOUR BUSINESS GUARDIAN ANGEL AND BRAND MARKETING MENTOR.
With over 10 years of entrepreneurial and startup experience, plus another 10 in omni-channel retail and product development, I’ve helped brands like yours reach 7-figure success and navigate the complex world of marketing. Tap into my expansive mentorship to level up as an entrepreneur and leverage my expertise to write your own success story and hit your “I’ve Fucking Got This” IFGT status.
In this high-proximity partnership you are invited to leverage my experience building beauty, wellness, fashion and lifestyle brands from concept to series A stages and as your mentor, I will support and guide you through the entire journey, putting you on a path to sustainable revenue.
LEARN MORE ABOUT HOW MY JOURNEY WILL IMPACT YOURS
Aussie native, LA based, Mexico obsessed.
I WANT IT ALL. GIVE IT TO ME!
HELP YOUR BRAND REACH ITS POTENTIAL.
GIVE IT THE MOMENTUM IT DESERVES.
1:1 collaboration with me
FIVE 60-MIN Strategy Sessions + VOICE & DIGITAL MENTORSHIP
AN ARSENAL OF WORKBOOKS
IFGT confidence and accountability
CMO-LEVEL THINKING
A PRIVATE Dashboard
1:1 collaboration with me during your 4-week MIM Sticky Brand DNA Container and I only accept 8 people for each cohort to maintain the most valuable, high-proximity attention.
An arsenal of workbooks, customizable templates, Chat GPT prompts, audio guides and tools to progress through each phase and stay focused.
CMO-level thinking in your business without having to invest in a 5-figure monthly retainer.
IFGT confidence and accountability that keeps you in Creating Forward momentum, and makes you feel like you’re getting somewhere instead of falling behind.
Five 60-Min Mentorship Strategy Sessions to actively work on your business together and set priorities + voice note mentorship to support your decision making and review your work week-to-week.
A private brand dashboard on Notion to keep everything all in one place, plus a Priorities Roadmap to simplify your “what to do next” list from week to week.
MOVE INTO MOMENTUM
BUILD YOUR STICKY BRAND DNA IN 5 WEEKS
This belief drives every strategy I develop with my clients. Together, we can untangle all the thoughts and ideas in your mind and build a brand universe that's not only true to your vision and founder story, but also deeply resonant with your target audience, to the obsession level.
Following my framework, you will validate your idea by uncovering the opportunity in your market and the type of business you want to build, along with the product you want to create and specifically who its for.
Are you ready to turn your business idea into a brand that resonates with your target audience on a BFF-level? The Move Into Momentum Mentorship Container is designed to help you develop a strong, cohesive brand strategy that sets you apart and sets the stage for marketing success.
YOUR BRAND HAS THE POTENTIAL TO BE MORE THAN JUST A PRODUCT; IT CAN BE A PART OF SOMEONE’S IDENTITY AND PIQUE THE INTEREST OF RETAILERS, INVESTORS, BRAND PARTNERS AND BEYOND.
NAVIGATE YOUR PATH TO SUCCESS WITH EXPERT INSIGHTS AND PERSONALIZED MENTORSHIP, AND TRULY OWN YOUR 'I'VE FU@KING GOT THIS' POWER STANCE.
BONUS EXPERT TRAINING
Bonus expert trainings and access to my Little Black book of vetted, start-up friendly talent and resources who are ready to collaborate with visionary founders like you.
"I have a killer Brand DNA
that guides everything I do."
Symone, beauty founder, Cocoa nail art
I left the container with a mini MBA in marketing and branding. Now, I have a killer brand DNA which guides literally EVERYTHING I do for my business. I was OBSESSED with the final product and so geeked because I built this amazing thing that was sitting in the back of my mind.
"One of the best investments I’ve made."
Meghi, wellness brand, nayna [launching 2025]
After the MIM Container, I gained expert perspective, guidance, and validation through an in-depth 4-week process that clarified my brand’s opportunity and direction. Sax made the path to building my brand feel clear and linear.
"MY BUSINESS GUARDIAN ANGEL"
DR. PRASANTHI, BEAUTY FOUNDER, L'ORIENT SKIN
The uncomplicated makings of a
good brand versus a whatever brand.
The Sticky Brand DNA Framework is a culmination of over a decade of entrepreneurial experience and insights cultivated from my experiences as a founder, as a brand strategy consultant, and as a fractional CMO; today I’m here to make sure you have a crystal clear idea of how your brand will show up in the world and what sets you apart from all of the offerings out there.
I’m in my IFGT (I fucking got this) era and my mission is to pass my expertise onto as many people as possible with Creating Forward Studio—because, there are some things that can only be learned by having first hand experience, especially when it comes to starting and launching a brand or building a business.
make your brand a good brand
SET YOUR BRAND APART FROM THE SEA OF SAME SAME
THE BRANDS I HAVE BUILT HAVE MADE SOME GOOD FRIENDS OVER THE YEARS
Get Into Momentum
You think you have it all figured out in your head but when you come to talk about it, you can't figure out how to say it in a way that sticks with people. 🤔
You change your mind every 5 minutes when it comes to the strategic direction for your brand, so you don’t have a brand story let alone a founder story or a legit customer profile…even you don’t know what your brand stands for anymore. 😵💫
You’re still waiting for that a’ha moment where it all falls into place; that moment your brand comes together, you have content ideas on tap and are connecting with your dream audience. 🥳
YOU CAN’T FINISH ANY GRANT APPLICATIONS BECAUSE YOU DON’T HAVE A CLEAR VALUE PROPOSITION OR ANY RESPONSES YOU FEEL GREAT ABOUT TBH. 😓
ANXIETY IS IN COMPETITION WITH ALL YOUR AMAZING IDEAS, CLOUDING YOUR JUDGEMENT WITH CIRCLING DOUBTS LIKE “IS THIS EVEN A REAL THING?” 😰
WHEN YOU GET ASKED WHO YOUR TARGET CUSTOMER IS—ALL YOU HAVE IS "28 YO, NOT MARRIED, LIVES IN NY, LIKES WELLNESS" WRONG ANSWER... 🫤
GET ON THE WAITLIST TO BE NOTIFIED WHEN NEW SPOTS BECOME AVAILABLE
MOMENTUM IS WAITING FOR YOU ON THE OTHER SIDE WITH YOUR STICKY BRAND DNA
I SEE YOU… I’VE BEEN YOU…
I SEE YOU…
I’VE BEEN YOU…
Beauty, wellness, and lifestyle founders come to me with their vision; but they’re lacking the strategy to put the pieces of the puzzle together and bring it to life.
They are looking for a set of guardrails, like “this is who we are, this is why we are here and this is how we show up for our customer and what we have to say”
This is where your Sticky Brand DNA comes into play, to set the foundation of your brand universe and provide the guardrails and direction you’ve been looking for.
Are You Ready to Get Shit DONE?
GET ON THE WAITLIST TO SECURE YOUR FUTURE SPOT
PALERMO BODY
"Sarah approaches challenges with positivity and has a knack for creative problem-solving, always thinking like an entrepreneur. She helped us make the most of our limited resources during key moments of our growth.”
WHO IS MOVE INTO MOMENTUM FOR?
You have started product development and are ready to build a brand to support its success
You are at concept stage with a bunch of ideas but you’re looking for a strategic thought partner to help turn them into a business and a roadmap
You have hit the market but it’s been a soft start and you’re realizing your brand is full of gaps because you skipped over the strategy piece
You have had some level of success but you’ve moved on since then your brand and doesn’t align with your vision anymore
I’M READY TO MOVE INTO MOMENTUM
My Sticky Brand DNA Framework and my mentorship method is the most effective for visionary beauty, wellness and lifestyle founders or early-stage consumer product teams who are usually at one of these stages:
Let's get into Creating
Forward momentum together
Imagine a world where these things are part of your reality:
It’s so magnetic, people can't help but talk about it. You’re not Selena Gomez but we can pull some strategy strings to get close.
We’ll walk the path together, all the way to your IFGT “I fu@king got this” power stance.
Your DNA is leading the way, it is so clear that you have a steady flow of impactful ideas to feed your marketing strategy too.
Your content channels are full of on-point conversations.
You own a brand that people are obsessed with.
'WTF next?' anxiety becomes 'IFGT' milestones.
Each week builds on the next, doubts about the viability of your business or what to prioritize next in are replaced with focussed strategic thinking.
You know how to connect with them time after time, you feel like you’re closer to being BFF’s than ever before and the feeling is mutual.
You are fluent in your dream customer’s language and it’s landing.
Let's get into Creating Forward momentum together
We are back in the era where brand is king and the customer is queen—but wait up, because your brand identity isn’t a “brand”.
I can talk about it all day (like I do on IG here and here) but here’s the quick answer:
A brand that speaks directly to it’s target customer, aligning themselves with their needs, and makes them want to tell all their friends about it.
This foundational piece of work inform your visual identity, content strategy, and marketing decisions. It bridges the gap between your product and your customer, on an energetic and physical level, you can become a part of their personal brand DNA; getting you on their “I’m telling all my friends about this” list.
Before you’re like, “Oh I have that” it goes beyond the OG ad-world days of “mission, vision, values” and like most brands I work with, you probably don’t.
WTF is a Sticky Brand DNA?
STICKY BRAND
STICKY BRAND DNA
WHEN STICKY BRAND DNA CONVERTS INTO A COMMUNITY OF BFF-LEVEL CUSTOMERS
Something that started out as a market research project to validate our hypothesis for a brand I co-founded, OVERT, included stalking girls who were hustling around NY and taking photos of them going from the laundromat to Wholefoods salad bar or from the subway to the cocktail bar, turned into the core of our business and a second product category we didn’t even know we were creating - community.
Follow The Girl, became a full-blown content engine, community and ambassador program. The OVERT City Girls were a living breathing representation of our brand DNA and became our walking billboards. Girls all over the world (!) started ordering our bags and tagging us to share their own City Girl moments with us and they were totally the embodiment of Jen (our target customer profile)
One of my many favorite IRL experiences of seeing the power of a strong Brand DNA meeting authentic community marketing, was when I was at Soho House working away on one of the billion things on our to-do list, and a girl sits next to me, and she’s COOL, I was girl crushing, I even remember what she was wearing THEN she pulls up her bag to get her laptop out and it was MY BAG I approached her and as we started chatting, it turns out cool girl IS cool, she worked at Man Repeller as an editor, which at the time was the coolest publication in NY and our DREAM.
This girl, was a cut and paste edit of our ideal customer, she found my brand, she bought my product, and now here she was living it - I just love this story because it’s a perfect example of how knowing your customer, and positioning your brand marketing so that you REACH them, works. And when you get those customers, (versus a random hope for the best one from an unintentional ad or misplaced marketing) they are advocates, they become walking billboards for your brand, they tell their friends about it and that is how you build loyal brand equity which means sustainable revenue.
FIND OUT HOW
I want that to happen to you and I can make it happen.
WHEN STICKY BRAND DNA CONVERTS INTO A COMMUNITY OF BFF-LEVEL CUSTOMERS
Something that started out as a market research project to validate our hypothesis for a brand I co-founded, OVERT, included stalking girls who were hustling around NY and taking photos of them going from the laundromat to Wholefoods salad bar or from the subway to the cocktail bar, turned into the core of our business and a second product category we didn’t even know we were creating - community.
Follow The Girl, became a full-blown content engine, community and ambassador program. The OVERT City Girls were a living breathing representation of our brand DNA and became our walking billboards. Girls all over the world (!) started ordering our bags and tagging us to share their own City Girl moments with us and they were totally the embodiment of Jen (our target customer profile)
One of my many favorite IRL experiences of seeing the power of a strong Brand DNA meeting authentic community marketing, was when I was at Soho House working away on one of the billion things on our to-do list, and a girl sits next to me, and she’s COOL, I was girl crushing, I even remember what she was wearing THEN she pulls up her bag to get her laptop out and it was MY BAG I approached her and as we started chatting, it turns out cool girl IS cool, she worked at Man Repeller as an editor, which at the time was the coolest publication in NY and our DREAM.
This girl, was a cut and paste edit of our ideal customer, she found my brand, she bought my product, and now here she was living it - I just love this story because it’s a perfect example of how knowing your customer, and positioning your brand marketing so that you REACH them, works. And when you get those customers, (versus a random hope for the best one from an unintentional ad or misplaced marketing) they are advocates, they become walking billboards for your brand, they tell their friends about it and that is how you build loyal brand equity which means sustainable revenue.
FIND OUT HOW
I want that to happen to you and I can make it happen.
LET'S FUCKING GO!
Starting a brand these days is easy. Building a Sticky Brand is not.
1:1 MENTORSHIP
The Sticky Brand DNA framework and the structure of this Mentorship Container will help you walk it.
The process for building is a brand is not a linear path but there is a path.
I WANT IT ALL. GIVE IT TO ME!
THE MOVE INTO MOMENTUM MENTORSHIP FRAMEWORK
An in-depth process to discover your founder story and motivation, and in-depth trend analysis to excavate consumer, cultural and industry trends will clarify IF and WHAT your opportunity in the market is — so that you have absolute conviction about your business before we begin to create the brand.
VALIDATE YOUR VISION & KNOW YOUR MARKET OPPORTUNITY
One of the “most valuable exercises” based on the feedback from founders in my Mentorship Containers. Scoping through the data points in my template gives you a true understanding of what consumers want beyond basic pain points so that you can create a BFF-level customer profile.
CREATE A BFF-LEVEL TARGET CUSTOMER PROFILE
This part of your Sticky Brand DNA is what bridges the gap between your product and your customer. Defining your brand language and aligning your values with their needs, on an energetic and physical level, is how you become a part of their personal brand DNA.
DEFINE YOUR MONUMENTAL PURPOSE & ALIGNED POSITIONING
We will create an easy-to-follow roadmap to show you how you can get you to where you want to be and the steps you need to take to get there.
CREATE A ROADMAP THAT LEADS TO YOUR OBSESSION-LEVEL BRAND
My process is marketing-led, so that means, while we are building your Sticky Brand DNA I am making sure we design it so that it will inform your entire marketing and content strategy across multiple channels.
SET THE FOUNDATIONS OF YOUR MARKETING STRATEGY
05
04
03
02
01
An in-depth process to discover your founder story and motivation, and in-depth trend analysis to excavate consumer, cultural and industry trends will clarify IF and WHAT your opportunity in the market is — so that you have absolute conviction about your business before we begin to create the brand.
VALIDATE YOUR VISION & KNOW YOUR MARKET OPPORTUNITY
01
One of the “most valuable exercises” based on the feedback from founders in my Mentorship Containers. Scoping through the data points in my template gives you a true understanding of what consumers want beyond basic pain points so that you can create a BFF-level customer profile.
CREATE A BFF-LEVEL TARGET CUSTOMER PROFILE
02
This part of your Sticky Brand DNA is what bridges the gap between your product and your customer. Defining your brand language and aligning your values with their needs, on an energetic and physical level, is how you become a part of their personal brand DNA.
DEFINE YOUR MONUMENTAL PURPOSE & ALIGNED POSITIONING
03
We will create an easy-to-follow roadmap to show you how you can get you to where you want to be and the steps you need to take to get there.
CREATE A ROADMAP THAT LEADS TO YOUR OBSESSION-LEVEL BRAND
04
My process is marketing-led, so that means, while we are building your Sticky Brand DNA I am making sure we design it so that it will inform your entire marketing and content strategy across multiple channels.
SET THE FOUNDATIONS OF YOUR MARKETING STRATEGY
05
A 5-STEP FRAMEWORK OVER 5 weeks
During this high-proximity partnership, we will follow my Sticky Brand DNA Framework together and I will support and guide you through the entire journey with Expansive Business Advisory.
BONUSES
ADD ME TO THE LIST
- One extra week of mentorship, which means six total weeks
- Free access to other Creating Forward Studio workshops and events
- Immediate access to every template, workbook, and audio guide in my library
- Access to a pricing discount that will ONLY be shared with people on this list
- 1:1 Mentorship
- Four deep work strategy calls
- AI summarized recordings
- Introductions to vetted talent and tested resources
- Access to my entire library of tools, AI prompts, templates, roadmaps & workbooks
- Remote reviews of your work
- Private voice and text mentorship
$3,000
GET ME THE PRE-SALE PRICING
5 WEEKS
NEXT PRESALE: DEC 1
PRE-SALE ONLY
PRICING + BONUSES
GET ON THE WAITLIST
+
+ SURPRISE PRICING OFFER FOR WAITLISTERS ONLY 👀
WHERE MINDSET MEETS MOMENTUM
Show Me The IGFT Way
Shut down the 105 open tabs in your mind to make way for focussed strategic thinking and get set up to scale.
Ditch comparison and step into your IFGT power suit for the podcast interview about your success story.
Supercharge your understanding of what it takes to create a brand that sticks and tap into expert guidance at every step.
Live in a state of possibility and a world where you are committed to taking pivotal action—even if it’s not perfect.
NEW SPOTS AVAILABLE SOON
SHUT DOWN THE 105 OPEN TABS IN YOUR MIND TO MAKE WAY FOR FOCUSSED STRATEGIC THINKING AND GET SET UP TO SCALE.
DITCH COMPARISON AND STEP INTO YOUR IFGT POWER SUIT FOR THE PODCAST INTERVIEW ABOUT YOUR SUCCESS STORY.
SUPERCHARGE YOUR UNDERSTANDING OF WHAT IT TAKES TO CREATE A BRAND THAT STICKS AND TAP INTO EXPERT GUIDANCE AT EVERY STEP
LIVE IN A STATE OF POSSIBILITY AND A WORLD WHERE YOU ARE COMMITTED TO TAKING PIVOTAL ACTION—EVEN IF IT’S NOT PERFECT
Step One: Get the Supercharged 🔋 Vision & Founder Discovery Exercise
Register for this free exercise and I’ll send you a link to book a Founder Discovery Chat so we can review it together. This exercise is designed to get high-definition clarity on your vision, challenges, and aspirations as a founder.
Step Two: Schedule Your Free Discovery Chat 📅
We will spend 30-mins together with your responses and I’ll help you realize where your super powers are as an entrepreneur and where the gaps in your business are. If we are in sync, we’ll set up your Strategy Call as the next step in the process, if it’s a not right now kind of thing, it’s totally cool, I’ll still do what I can to help you out.
Step Three: Supercharged 🔌 Strategy Session & Brand Assessment
Join me for your 45-min Virtual Strategy Session. Expect a no-BS conversation about my Creating Forward Framework and the state of your business to see if it’s a fit. We’ll wrap up with a business scan; I’ll give you a strategy for what you should be focussing on next to get results and we’ll use it to inform your mentorship experience if we are a fit.
Make A Move
The Easy Way to Start Creating Forward
Step Four: Your Invitation 🤝 - Are We An IFGT Yes?
By the end of our Strategy Session, I will know if know if I can help you reach your goals and we should both be a total "IFGT yes". If it’s not a total yes, I’ll do my best to point you in the direction of whatever it is you need and you’ll still be invited to be a part of my kick-ass founder community.
New spots available soon - Sign up for the waitlist to be the first to know: As your mentor, I extend many invitations to level up during your Creating Forward journey, but the most crucial will be this one—secure your place as 1 of 4 innovative founders accepted for the Move Into Momentum Sticky Brand DNA experience. It will be the best next step you can take.
HOW TO REGISTER
STILL HAVE QUESTIONS?
What makes the Launchpad different from other mentorship programs?
What can I expect to achieve by the end of the program?
How involved will you be in the process?
Are there any prerequisites for joining the Launchpad?
How much time should I set aside to make the Launchpad most effective?
How do you personalize the mentorship to fit each founder?
Unlike other programs that may offer generic advice and leave you to implement strategies on your own, The Creating Forward Launchpad is deeply personalized. I work with you 1:1 to execute strategies live, understand your unique founder motivation and style, and apply disruptive, budget-smart marketing tactics that truly set your brand apart.
What makes the Launchpad different from other mentorship programs?
By the end of our 12 weeks together, you'll have validated your business concept, developed a unique brand DNA, and created a multi-channel marketing strategy that doesn't rely on a big budget. Expect to feel confident, clear, and excited about the future of your brand, with a hyped-up customer community who are eager to engage with what you offer.
WHAT CAN I EXPECT TO ACHIEVE BY THE END OF THE PROGRAM?
I’m with you every step of the way. From live 1:1 mentor sessions to ongoing support through digital comms and voice notes, I’m there to provide expertise, encouragement, and accountability. You're not just getting a mentor; you're getting a partner who's as invested in your success as you are.
HOW INVOLVED WILL YOU BE IN THE PROCESS?
The main prerequisite is a readiness to dive deep and take action. A clear idea of your brand and what you want to achieve helps, but the Launchpad is designed to refine your vision and strategy regardless of your starting point.
ARE THERE ANY PREREQUISITES FOR JOINING THE LAUNCHPAD?
To get the maximum results, I recommend setting aside approximately 5-7 hours per week. This includes time for our 1:1 sessions, implementing strategies, and engaging with the provided resources. Remember, this is more than just a commitment of time; it's an investment in your brand's future. The effort you put in is directly proportional to the outcomes you'll achieve. Our journey together is designed to be intensive yet incredibly rewarding, setting you up not just for immediate wins but for sustained growth and success.
HOW MUCH TIME SHOULD I SET ASIDE TO MAKE THE LAUNCHPAD MOST EFFECTIVE?
Personalization begins with our first interaction. The Visionary Founder Discovery Questionnaire and initial strategy call allow me to understand not just your business, but you as a founder—your strengths, challenges, and aspirations. This insight guides the customization of your Launchpad experience, from the selection of strategies we pursue to the way we tackle your challenges, but the fundamental Creating Forward Framework relies on my guiding principles for building a successful brand.
HOW DO YOU PERSONALIZE THE MENTORSHIP TO FIT EACH FOUNDER?
MOVE INTO MOMENTUM AND CREATE a brand people are obsessed with.
MAKE 2024 THE YEAR YOU…
Let's start Creating Forward together
Your vision is big, your potential is huge, and you know it’s time to turn that potential into reality.
Are you ready to make a leap that transforms everything?
SIGN UP FOR THE WAITLIST
NEW SPOTS OPENING SOON
