BRAND AND MARKETING MENTORSHIP / WORKSHOPS / STRATEGY / COMMUNITY
I will guide you through the confusing but fundamental stages of creating a beauty, wellness or lifestyle brand
that people are obsessed with.
Together we will take aligned actions to build a business that drives sustainable revenue.
do it all with THE LAUNCHPAD
BRAND AND MARKETING MENTORSHIP /
WORKSHOPS / STRATEGY / COMMUNITY
I will guide you through the confusing but fundamental stages of creating a beauty, wellness or lifestyle brand that people are obsessed with.
Together we will take aligned actions to build a business that drives sustainable revenue.
do it all with THE LAUNCHPAD
When founders come to me with a vision, FROZEN BY FEAR & all their ideas...
they’re lacking the strategy to put IT ALL together
When founders come to me with a vision, FROZEN by FEAR & all their ideas...
THEY’RE LACKING THE STRATEGY TO PUT IT ALL TOGETHER.
Tap into your potential and tap into my grounded, CMO-level perspective.
We are going to create a brand you are proud of and one that people tell all their friends about, with brand and marketing strategies that speak directly to your dream customer, have retailers hitting your inbox, blow up your phone with Shopify order notifications, and cultivate longterm loyalty.
This isn’t about following a generic plan or cookie-cutter templates; it’s about personalized mentorship, tried-and-true processes plus implementation support so you can show up with confidence not only during our collaboration, but long after.
Together, we’ll walk the path to your IFGT 'I've fu@king got this' power stance.
BOOK A FOUNDER DISCOVERY CHAT
Tap into your potential and tap into my grounded, CMO-level perspective.
We are going to create a brand you are proud of and one that people tell all their friends about, with brand and marketing strategies that speak directly to your dream customer, have retailers hitting your inbox, blow up your phone with Shopify order notifications, and cultivate longterm loyalty.
This isn’t about following a generic plan or cookie-cutter templates; it’s about personalized mentorship, tried-and-true processes plus implementation support so you can show up with confidence not only during our collaboration, but long after.
Together, we’ll walk the path to your IFGT 'I've fu@king got this' power stance.
BOOK A DISCOVERY CHAT
Step into a world where every action is a calculated step towards your vision.
Ways to navigate the journey with me:
Deep Work Strategy Sessions ►
1:1 MENTORSHIP CONTAINERS ►
GROUP WORKSHOPS ►
DIY GUIDES & RESOURCES ►
Step into a world where every action is a calculated step towards your vision.
Ways to navigate the journey with me:
Deep Work Strategy Sessions →
1:1 MENTORSHIP CONTAINERS →
GROUP WORKSHOPS →
DIY GUIDES & RESOURCES →
The leavening agent for creativity and innovation. there are very few who have access to wonder and optimism as effortlessly as Sarah.
EXECUTIVE COACH
The leavening agent for creativity and innovation. there are very few who have access to wonder and optimism as effortlessly as Sarah.
EXECUTIVE COACH
The Creating Forward
Core Framework
I create your pathway toward success, and we walk it together. This 8-Step Framework is a culmination of my 10+ years of first-hand experience and focuses on all the fundamental stages of building an obsession-level brand that cuts through the noise and generates sustainable revenue.
The Creating Forward
Core Framework
I create your pathway toward success, and we walk it together. This 8-Step Framework is a culmination of my 10+ years of first-hand experience and focuses on all the fundamental stages of building an obsession-level brand that cuts through the noise and generates sustainable revenue.
Validate your Vision and Market Opportunity
HAVE A BFF-LEVEL CUSTOMER PROFILE
Define your Sticky Brand DNA Strategy
CLARIFY YOUR CREATIVE DIRECTION
Strategize your Multi-channel Marketing
Get Tactical About Your Pre-launch and Beyond
Tap into Expansive Business Mentorship
Organize and Optimize for Growth
Turn "is this even a thing?" into "I can't wait to make this happen!" with a compelling business opportunity and a crystal-clear roadmap.
Get a deep understanding of what consumers want, rather than assuming you know what they want in your product and brand.
Bridge the gap between your product and your BFF with a clearly defined purpose and positioning that becomes the foundation of your brand universe.
I'll help you crystallize your creative vision and website aspirations and show you how to put turn it all into a clear designer brief. I'll make sure you align with a design partner from my curated network of startup-friendly talent who will give you a visual identity that deserves to be on the retail shelf.
Cut through the noise with marketing strategies that stem from your Brand DNA to captivate and convert at various touchpoints.
A comprehensive and cohesive marketing calendar designed to build a waitlist of hyped-up, engaged customers.
Prioritize and implement the right things at the right time without losing your life savings or your confidence.
It’s never too early to behave like a CEO, set up systems that make your life more organized and set your business up to scale.
VALIDATE YOUR VISION AND MARKET OPPORTUNITY
HAVE A BFF-LEVEL CUSTOMER PROFILE
DEFINE YOUR STICKY BRAND DNA STRATEGY
CLARIFY YOUR CREATIVE
DIRECTION
STRATEGIZE YOUR MULTI-
CHANNEL MARKETING
GET TACTICAL ABOUT YOUR PRE-LAUNCH AND BEYOND
TAP INTO EXPANSIVE BUSINESS MENTORSHIP
ORGANIZE AND OPTIMIZE FOR GROWTH
Turn "is this even a thing?" into "I can't wait to make this happen!" with a compelling business opportunity and a crystal-clear roadmap.
VALIDATE YOUR VISION AND MARKET OPPORTUNITY
Turn "is this even a thing?" into "I can't wait to make this happen!" with a compelling business opportunity and a crystal-clear roadmap.
HAVE A BFF-LEVEL CUSTOMER PROFILE
Bridge the gap between your product and your BFF with a clearly defined purpose and positioning that becomes the foundation of your brand universe.
DEFINE YOUR STICKY BRAND DNA STRATEGY
I'll help you crystallize your creative vision and website aspirations and show you how to put turn it all into a clear designer brief. I'll make sure you align with a design partner from my curated network of startup-friendly talent who will give you a visual identity that deserves to be on the retail shelf.
CLARIFY YOUR CREATIVE DIRECTION
Cut through the noise with marketing strategies that stem from your Brand DNA to captivate and convert at various touchpoints.
STRATEGIZE YOUR MULTI-
CHANNEL MARKETING
A comprehensive and cohesive marketing calendar designed to build a waitlist of hyped-up, engaged customers.
GET TACTICAL ABOUT YOUR PRE-LAUNCH AND BEYOND
A comprehensive and cohesive marketing calendar designed to build a waitlist of hyped-up, engaged customers.
TAP INTO EXPANSIVE BUSINESS MENTORSHIP
It’s never too early to behave like a CEO, set up systems that make your life more organized and set your business up to scale.
ORGANIZE AND OPTIMIZE FOR GROWTH
The end of the program isn’t the end of our journey. I offer ongoing support options for Creating Forward alumni who wish to continue leveraging mentorship as they scale and evolve. Plus, you’ll always have access to the community of founders, which serves as a valuable resource for advice, networking, and support.
What if I need support after the program ends?
THE BUSINESS GUARDIAN ANGEL YOU WISH YOU HAD IS NOW RIGHT BY YOUR SIDE
02. 1:1 MENTORSHIP CONTAINERS
In my Mentorship Containers, you will be collaborating with me one-on-one and I only accept 8 people at a time to maintain the most valuable, high-proximity attention. My method is designed to accelerate your journey, but ultimately it is you who is going to fine tune your business so when the Container ends, you can be the leader of your brand.
It goes beyond BASIC SUPPORT though;
- Weekly strategy sessions where we actively work on your business together and help you get clarity on what to prioritize, so that you don’t feel behind and overwhelmed all the time.
- Digital mentorship (voice notes, messages and emails) are available between each session to maintain our close proximity, support your decision making week to week and to review or audit work remotely so that you are always in Creating Forward momentum.
- Templates and workbooks to guide you through each phase plus tools to help you stay focussed and confident knowing that someone has your back.
- Suggested tech tools and introductions to vetted start-up friendly talent, so you can say goodbye to analysis paralysis and getting ripped off.
Turn your vision into a cohesive brand in 12-weeks.
Together we will create your obsession-level Sticky Brand and build a compelling multi-channel Marketing and Content Strategy that resonates.
THE LAUNCHPAD 1:1
MENTORSHIP CONTAINER
LEARN MORE HERE →
Move into momentum in 4-weeks.
Leave with a validated business concept you feel fucking great about, a strategy for what will make it stick and a roadmap for how you will get there.
MOVE INTO MOMENTUM 1:1
MENTORSHIP CONTAINER
BOOK A DISCOVERY CHAT →
THE BUSINESS GUARDIAN ANGEL YOU WISH YOU HAD IS NOW RIGHT BY YOUR SIDE
02. 1:1 MENTORSHIP CONTAINERS
In my Mentorship Containers, you will be collaborating with me one-on-one and I only accept 8 people at a time to maintain the most valuable, high-proximity attention. My method is designed to accelerate your journey, but ultimately it is you who is going to fine tune your business so when the Container ends, you can be the leader of your brand.
It goes beyond BASIC SUPPORT though;
- Weekly strategy sessions where we actively work on your business together and help you get clarity on what to prioritize, so that you don’t feel behind and overwhelmed all the time.
- Digital mentorship (voice notes, messages and emails) are available between each session to maintain our close proximity, support your decision making week to week and to review or audit work remotely so that you are always in Creating Forward momentum.
- Templates and workbooks to guide you through each phase with tools to help you stay focussed and confident knowing that someone has your back.
- Suggested tech tools and introductions to vetted start-up friendly talent, so you can say goodbye to analysis paralysis and getting ripped off.
Move into momentum in 5-weeks. Leave with a validated business concept you feel fucking great about, a strategy for what will make it stick and a roadmap for how you will get there.
MOVE INTO MOMENTUM 1:1
MENTORSHIP CONTAINER
BOOK A DISCOVERY CHAT →
Turn your vision into a cohesive brand in 12-weeks. Together we will create your obsession-level Sticky Brand and build a compelling multi-channel Marketing and Content Strategy that resonates.
THE LAUNCHPAD 1:1
MENTORSHIP CONTAINER
LEARN MORE HERE →
03. GROUP WORKSHOPS
Launching SOON
LEVEL-UP YOUR STRATEGY TO CUT THROUGH THE NOISE
Work on your strategy with me.
Turn your scattered vision and ideas into a cohesive brand strategy that cuts through the noise and resonates.
LIVE WORKSHOP
CREATE AN OBSESSION-LEVEL BRAND DNA
JOIN THE WAITLIST →
Launching SOON
Work on your strategy with me.
Leverage the power of multi-channel marketing and multi-purpose storytelling to drive organic brand awareness.
LIVE WORKSHOP
MASTER MULTI-CHANNEL
MAGIC MARKETING
JOIN THE WAITLIST →
Work on your strategy with me.
Turn your scattered vision and ideas into a cohesive brand strategy that cuts through the noise and resonates.
LIVE WORKSHOP
create AN OBSESSION-LEVEL BRAND DNA
03. GROUP WORKSHOPS
Launching SOON
Launching SOON
LEVEL-UP YOUR STRATEGY TO CUT THROUGH THE NOISE
JOIN THE WAITLIST →
Work on your strategy with me. Leverage the power of multi-channel marketing and multi-purpose storytelling to drive organic brand awareness.
LIVE WORKSHOP
MASTER MULTI-CHANNEL MAGIC MARKETING
JOIN THE WAITLIST →
FREE BRAND AND MARKETING RESOURCES FOR FOUNDERS
04. DIY RESOURCES & GUIDES
Get the BRAND STRATEGY Guide →
STICKY BRAND DNA
FRAMEWORK & GUIDE
Get a step-by-step guide to activate my Sticky Brand DNA Framework delivered to your inbox over 10-days.
GET THE MARKETING TEMPLATE →
MULTI-CHANNEL MAGIC MARKETING TEMPLATE
Get the brand marketing and content planning template I’ve used to execute hundreds of impactful campaigns and partnerships.
GET THE PHOTOSHOOT TEMPLATE →
HIGH ROI PHOTOSHOOT
TEMPLATE SET
Get my go-to shot list templates for editorial and product photography plus a checklist to successfully prep your shoot.
GET THE COMMUNITY CHECKLIST →
BRANDED community
MARKETING checklist
Get my simple guide to Community Marketing for brands, with an easy to follow checklist of things you need to consider.
FREE BRAND AND MARKETING RESOURCES FOR FOUNDERS
04. DIY RESOURCES & GUIDES
Get a step-by-step guide to activate my Sticky Brand DNA Framework delivered to your inbox over 10-days.
Get the BRAND STRATEGY Guide →
STICKY BRAND DNA
FRAMEWORK & GUIDE
Get the brand marketing and content planning template I’ve used to execute hundreds of impactful campaigns and partnerships.
Get the MARKETING TEMPLATE →
MULTI-CHANNEL MAGIC MARKETING TEMPLATE
Get my simple guide to Community Marketing for brands, with an easy to follow checklist of things you need to consider.
Get the COMMUNITY CHECKLIST →
BRANDED community
MARKETING checklist
Get my go-to shot list templates for editorial and product photography plus a checklist to successfully prep your shoot.
Get the PHOTOSHOOT TEMPLATE →
HIGH ROI PHOTOSHOOT
TEMPLATE SET
Your brand has the potential to be more than just a product; it can be a part of someone’s identity, a go-to on their “I’m telling all my friends about this” list.
This belief drives every strategy I develop with my clients. Together, we can build a brand universe that's not only true to your vision but also deeply resonant with your target audience, to the obsession level—for longer than a TikTok video.
Schedule Your Founder Discovery Chat
Your brand has the potential to be more than just a product; it can be a part of someone’s identity, a go-to on their “I’m telling all my friends about this” list.
This belief drives every strategy I develop with my clients. Together, we can build a brand universe that's not only true to your vision but also deeply resonant with your target audience, to the obsession level—and sticks around for longer than a TikTok video.
Schedule Your Founder Discovery Chat
Every step in my journey has been driven by tenacity and my state of possibility. Most importantly, it’s been when I recognize that I have hit my capacity and invested in people to help me take the next uncomfortable action that I have expanded the most as an entrepreneur.
Committing to taking uncomfortable action on a journey toward expansive success.
Every step in my journey has been driven by tenacity and my state of possibility. Most importantly, it’s been when I recognize that I have hit my capacity and invested in people to help me take the next uncomfortable action that I have expanded the most as an entrepreneur.
Committing to taking uncomfortable action on a journey toward expansive success.
It's not just about leveraging my journey—it's about making way for yours.
If you’re ready step into your true potential, but know you need support to put the pieces of puzzle together, and reach the next level—let’s talk.
I’m ready to show up to guide, and uplift you, to help you achieve seemingly out of reach goals for your business and reach your level of fulfilled success as a founder.
It’s all about the IFGT (I’ve fucking got this) energy.
Start Your Journey Toward IFGT Energy - let's chat
It's not just about leveraging my journey—it's about making way for yours.
If you’re ready step into your true potential, but know you need support to put the pieces of puzzle together, and reach the next level—let’s talk.
I’m ready to show up to guide, and uplift you, to help you achieve seemingly out of reach goals for your business and reach your level of fulfilled success as a founder.
It’s all about the IFGT (I’ve fucking got this) energy.
Start Your Journey Toward IFGT Energy
My business guardian angel
DR & SKINCARE FOUNDER
My business guardian angel
DR & SKINCARE FOUNDER
Creating Forward started as a personal mantrA, BUT NOW...
...it defines my life as an entrepreneur and my approach to mentoring. Here's how Creating Forward Momentum will manifest in your life →
Expansive curiosity and creative thinking
Living in a state of possibility
1.
Expansive curiosity and creative thinking
Taking imperfect, uncomfortable action
2.
Expansive curiosity and creative thinking
Leaning into the support of others
3.
Expansive curiosity and creative thinking
Expansive curiosity and creative thinking
4.
Expansive curiosity and creative thinking
IFGT. I Fu@king Got This ENERGY.
5.
Creating Forward started as a personal mantrA, BUT NOW...
...it defines my life as an entrepreneur and my approach to mentoring. Here's how Creating Forward Momentum will manifest in your life →
LIVING IN A STATE OF POSSIBILITY
1.
TAKING IMPERFECT, UNCOMFORTABLE ACTION
2.
LEANING INTO THE SUPPORT OF OTHERS
3.
Expansive curiosity and creative thinking
4.
IFGT. I FU@KING GOT THIS ENERGY
5.
THE PATH TO CREATING FORWARD
This discovery process is designed to ensure that not only can I meet your expectations, but also that you resonate with my approach; our mutual compatibility is going to be key to achieving our collective goals.
THE PATH TO CREATING FORWARD
This discovery process is designed to ensure that not only can I meet your expectations, but also that you resonate with my approach; our mutual compatibility is going to be key to achieving our collective goals.
01.
Step One: GET YOUR SUPERCHARGED VISION Exercise
Supercharge your vision with my free Exercise and I’ll send you a link to book a Founder Discovery Chat. This exercise is designed to get to the core of your vision, challenges, and aspirations - a lot of people find this exercise gives them an insane amount of clarity and direction on its own.
Step Two: Schedule Your Free Founder Chat
Your Supercharged Vision responses will set the tone of this discovery chat. We'll dive into everything that’s going on in your journey so far. During our 30 mins together, we will make sure that your ambitions and my mentorship create the perfect synergy. If we are in sync, we’ll set up your Strategy Call as the next step in the process, if it’s a not right now kind of thing, it’s totally cool, I’ll still do what I can to help you out.
Step Three: schedule your free Strategy Session
Join me for a 45-min Supercharged Strategy Session. Expect a no-BS conversation about my Creating Forward Framework and the state of your business. We’ll wrap up with a business scan; I’ll give you a strategy for what you should be focussing on next to get results and we’ll use it to inform your Mentorship experience if we are a fit.
Step Four: Your Invitation - Are We An IFGT Yes?
By the end of our Strategy Session, I will know if know if I can help you reach your goals and we should both be a total "IFGT yes". If you commit to The Creating Forward Launchpad on the call, you’ll get a bonus week of mentorship. If it’s not a total yes, I’ll do my best to point you in the direction of whatever it is you need and you’ll still be invited to be a part of my kick-ass founder community.
Step Five: Creating Forward Kickoff
As soon as you accept my invitation we will schedule your kick off and ongoing weekly call schedule. I’ll be in touch with an onboarding checklist so that I can prep myself with everything there is to know about your business so far, and will send you a guided tour of our collaborative Notion dashboard before we have our first session.
Step One: SUPERCHARGED VISION EXERCISE
Supercharge your vision with my free Exercise and I’ll send you a link to book a Founder Discovery Chat. This exercise is designed to get to the core of your vision, challenges, and aspirations - a lot of people find this exercise gives them an insane amount of clarity and direction on its own.
STEP TWO: SCHEDULE YOUR FREE FOUNDER CHAT
We will use your responses to set the tone of your discovery chat and dive into everything that’s going on in your journey so far. During our 30 mins together, we will align our visions to confirm that your ambitions and my mentorship create the perfect synergy. If we are in sync, we’ll set up your Strategy Call as the next step in the process, if it’s a not right now kind of thing, it’s totally cool, I’ll still do what I can to help you out.
STEP THREE: CREATING FORWARD STRATEGY SESSION
Join me for your 45-min Supercharged Strategy Session. Expect a no-BS conversation about my Creating Forward Framework and the state of your business. We’ll wrap up with a business scan; I’ll give you a strategy for what you should be focussing on next to get results and we’ll use it to inform your Mentorship experience if we are a fit.
STEP FOUR: YOUR INVITATION - ARE WE AN IFGT YES?
By the end of our Strategy Session, I will know if know if I can help you reach your goals and we should both be a total "IFGT yes". If you commit to The Creating Forward Launchpad on the call, you’ll get a bonus week of mentorship. If it’s not a total yes, I’ll do my best to point you in the direction of whatever it is you need and you’ll still be invited to be a part of my kick-ass founder community.
STEP FIVE: CREATING FORWARD KICKOFF
As soon as you accept my invitation we will schedule your kick off and ongoing weekly call schedule. I’ll be in touch with an onboarding checklist so that I can prep myself with everything there is to know about your business so far, and will send you a guided tour of our collaborative Notion dashboard before we have our first session.
We should HAVE A bff-level CONNECTION with each other too
I’m looking to partner with people ready to step into IFGT (I fucking got this) mode:
- Do you believe that your business has the potential to generate 6-figure+ revenue and that you are capable of making it happen?
- Do you care about building a purposeful community-led brand and get lit up by organic marketing tactics that drive sustainable growth?
- Are you committed to prioritizing this work by taking imperfect action and saying no to shiny new things that delay progress?
ARE YOU READY TO BE THIS KIND OF FOUNDER?
I’m looking to partner with people ready to step into IFGT (I fucking got this) mode:
- Do you believe that your business has the potential to generate 6-figure+ revenue and that you are capable of making it happen?
- Do you care about building a purposeful community-led brand and get lit up by organic marketing tactics that drive sustainable growth?
- Are you committed to prioritizing this work by taking imperfect action and saying no to shiny new things that delay progress?
Jump into the explorative phase with your Free SUPERCHARGED VISION Exercise and start shaping the future of your brand.
Get Your Free SUPERCHARGED VISION Exercise
Jump into the explorative phase with your Free SUPERCHARGED VISION Exercise and start shaping the future of your brand.
Get Your Free SUPERCHARGED
VISION Exercise
Your business guardian angel and brand marketing mentor.
Hiya! I’m Sarah Saxty, mostly referred to
as Sax.
I’m in my IFGT (I fucking got this) era and my mission is to pass my expertise onto as many people as possible with Creating Forward Studio.
There are some things that can only be learned by having first hand experience, especially when it comes to starting and launching a brand or building a business.
I have channelled over a decade of entrepreneurial experience and insights into the Creating Forward Core Framework and offerings you see here. There are too many tactics, wins, learnings and ideas for me to share on a website or in an IG caption, but all of them are part of what I pass to you as a client and part of my community.
Learn more about how my journey will impact yours
KEEP THE CREATING FORWARD ENERGY GOING
GET THE SUPER DOSE
A BI-WEEKLY INBOX DELIVERY
BRAND BUILDING STRATEGIES, MARKETING IDEAS & TRENDS.BIZ TOOLS TO MAKE LIFE EASIER & A DOSE OF EXPANSIVE THINKING.
