we TOOK the nutrition powder category from A boring drink-with-water chore, tO THE social-worthy smoothies & foods you want to eat today.
The custom ice cream flavor we created with Van Leeuwen - sold out. Everywhere.
-
People drinking 100K smoothies from the INBLOOM menu nationwide @ Bluestone Lane.
MIND. BODY. BEAUTY.
Celeb-founder, Kate Hudson needed to transform her new supplements venture from a one dimensional brand into a relatable one that connected with people on a personal level.
SUPPLEMENTS
CONSULTING CMO
SOME WTF MOMENTS
INBLOOM
SOME WTF MOMENTS
SAMA CARE
AFTER UNTANGLING Dr jas' IDEAS, INSIGHTS & VISION i UNCOVERed HER UNIQUE OPPORTUNITY IN THE MARKET, built HER BRAND & am writing her go-to-market strategy.
- Ideating the name SAMA. Sanskrit for "being in a naturally healthy state"
- Seeing our brand come to life in the chic-zen interior design of the studio.
INTEGRATIVE DENTAL & HOLISTIC HEALTH CARE
Entrepreneur & NYC dentist Dr. Jaskaren has a vision to build a holistic wellness studio centered on integrative dental care - not millennial branding.
holistic healthcare
BRAND Development & Go-To-Market StrategY CONSULTANT
SOME WTF MOMENTS
OVERT NYC
We did it all, website, marketing, sales, pr, EVENTS... WE CALL IT our pseudo MBA earned through resourceful & scary investments, trial, error, & magic.
There are too many to count, but I would have to say seeing so many f-ing rad girls wear our Noho Bag & having a global fan-girl community sits high.
REAL GIRLS. REAL SHIT.
My co-founder & I had a vision for a brand rooted in real city living & built for 'real city girls' so we created it, launching with the ultimate "Doing It All" bag & an epic posse of authentically cool girls.
FASHION & LIFESTYLE
CO FOUNDER
SOME WTF MOMENTS
ZYRA
we went from a product idea to support ent surgeries, to an entirely new category disruption in the consumer product wellness category.
- Securing $1.5M seed round
- Signing on other surgeons and Harvard professors as advisors + investors
- Uncovering a much bigger market opportunity
a first-of-its-kind category disruptor
Launching Summer, 2026.
Dr Gus and his co-founder, seasoned entrepreneur and investor, Tushar Adya had a vision for a first-of-its-kind health product in the ENT category, I helped them define the market opportunity and develop the brand DNA in preparation for a Seed round of fundraising.
ENT HEALTH + WELLNESS
BRAND DEVELOPMENT CONSULTANT
FRACTIONAL CMO ADVISOR
HOME FROM COLLEGE
HIGHER WAVE CBD
PALERMO BODY
MEET MORE CREATING FORWARD CONSULTING + ADVISORY CLIENTS
BOOK AN INTRO SESH
FASHION LIFESTYLE HEALTH WELLNESS BEAUTY SKINCARE FOOD & BEVERAGE HOSPITALITY FASHION LIFESTYLE HEALTH WELLNESS BEAUTY SKINCARE FOOD & BEVERAGE HOSPITALITY FASHION LIFESTYLE HEALTH WELLNESS BEAUTY SKINCARE FOOD & BEVERAGE HOSPITALITY FASHION LIFESTYLE HEALTH WELLNESS
Fashion Lifestyle Health Wellness Beauty Skincare Food & Beverage Hospitality FASHION LIFESTYLE HEALTH WELLNESS BEAUTY SKINCARE FOOD & BEVERAGE HOSPITALITY FASHION LIFESTYLE HEALTH WELLNESS BEAUTY SKINCARE FOOD & BEVERAGE HOSPITALITY
You'll get access to a cultivated community of brand partnership leads, stellar creatives, tech tools, and start-up friendly freelancers & agencies.
Brand partnerships include >
The Little Black Book
Developing brand language & content franchise terms "Ciao Jess" & Clean Community" & "The Supercritical"
SOME WTF MOMENTS
PALERMO BODY
Jess' DIRECT SALES INCREASED SIGNIFICANTLY & held A STRONG RETENTION RATE. SHE has gone on to raise a Seed round OF CAPITAL & is continuing to expand her retail footprint.
TRULY NATURAL SKINCARE.
Jessica Morelli was early to the clean beauty party. She had some wholesale success but needed to develop her brand strategy & DTC marketing framework to grow her online sales.
NATURAL SKINCARE
BRAND & MARKETING CONSULTANT
HIGHER WAVE CBD
SOME WTF MOMENTS
Seeing the brand host a bunch of CBD-dosed mind & body wellness events in NYC
-
And be stocked (sold out) in various hotels like Edition Miami & Public by Ian Schraeger
HWW WAS ONE OF THE FIRST CBD BRANDS TO BE POSITIONED AS A MODERN BEAUTY & WELLNESS BRAND IN THE CATEGORY & WAS ONE OF THE LEADING, SUSTAINABLY-FARMED CBD FORMULAS IN NYC.
WELLNESS DEFINED BY YOU.
Tessa & Alana were onto something with CBD. Way before the market & the FDA finally caught up. They had a great product but needed help on how to build a brand & revenue.
FULL SPECTRUM CBD
BRAND & MARKETING ADVISOR
HOME FROM COLLEGE
SOME WTF MOMENTS
THE ROCKET SHIP HAS NO LIMITS. JULIA & KAJ ON THEIR WAY TO SUCCESSFULLY CLOSING their SERIES A & CONTINUE THEIR FAST-TRACK JOURNEY TOWARD THE STARS.
Pulling off the biggest campaign ever delivering over 1k pcs of branded college content for Aquaphor & exceeding 20M impressions
-
Helping bridge the gap between leading
start-up or iconic brands & Gen Z
GaaS: GEN Z AS A SERVICE
Julia & Kaj had already boarded the rocket ship with their tech platform that connects brands to college students - but it was moving fast. I jumped on board to support their journey during their fundraise.
GEN Z TECH PLATFORM
BRAND PARTNERSHIPS CONSULTANT
your mentorship style is supportive and well informed. being a good listener is everything and you are a great listener. Teasing out the discussion post the call in our 1:1 chat was a great thing for me, as so much is covered so once it can be translated by another into a tangible bite size piece it is usable in many ways.
ZANDRA STONE
I feel like I can go cross eyed looking at things through only my lens so it was incredibly refreshing to have someone to collaborate with that saw me and my business goals fully. Feeel like someone was on my team
BEING JAMIE LUGO
Your mentorship style felt like chatting with a BFF about a business idea — cool, calm, and clear. You have a way of keeping me focused and accountable, but without adding any stress. You guide with clarity and support, which makes it easy for me to stay on track while feeling confident. It felt like a partnership, not a pressure cooker!
IT'S TIME TO NOTICE
Step into a world where every action is a calculated step towards your vision
Navigate the journey with me as a founder or early stage team:
FRACTIONAL CMO & BRAND DEVELOPMENT
ONE-OFF 1:1 Strategy Sessions
cfi the creating forward INCUBATOR
COMMUNITY PLATFORM & MEMBERSHIP
WORKSHOPS & EVENTS
DIY GUIDES & RESOURCES
Step into a world where every action is a calculated step towards your vision
Ways to navigate the journey with me:
1:1 ONE-OFF Strategy Sessions →
THE CF INCUBATOR PROGRAM →
COMMUNITY PLATFORM MEMBERSHIP →
DIY GUIDES & RESOURCES →
FRACTIONAL CMO & BRAND PROJECTS →
WORKSHOPS & EVENTS →
Creating Forward with Sax, on Substack
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