we TOOK the nutrition powder category from A boring drink-with-water chore, tO THE social-worthy smoothies & foods you want to eat today.
The custom ice cream flavor we created with Van Leeuwen - sold out. Everywhere.
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People drinking 100K smoothies from the INBLOOM menu nationwide @ Bluestone Lane.
MIND. BODY. BEAUTY.
Celeb-founder, Kate Hudson needed to transform her new supplements venture from a one dimensional brand into a relatable one that connected with people on a personal level.
SUPPLEMENTS
HEAD OF BRAND & MARKETING
SOME WTF MOMENTS
INBLOOM
SOME WTF MOMENTS
SAMA CARE
AFTER UNTANGLING Dr jas' IDEAS, INSIGHTS & VISION i UNCOVERed HER UNIQUE OPPORTUNITY IN THE MARKET, built HER BRAND & am writing her go-to-market strategy.
- Ideating the name SAMA. Sanskrit for "being in a naturally healthy state"
- Seeing our brand come to life in the chic-zen interior design of the studio.
INTEGRATIVE DENTAL & HOLISTIC HEALTH CARE
Entrepreneur & NYC dentist Dr. Jaskaren has a vision to build a holistic wellness studio centered on integrative dental care - not millennial branding.
holistic healthcare
BRAND Development & Go-To-Market StrategY
SOME WTF MOMENTS
OVERT NYC
We did it all, website, marketing, sales, pr, EVENTS... WE CALL IT our pseudo MBA earned through resourceful & scary investments, trial, error, & magic.
There are too many to count, but I would have to say seeing so many f-ing rad girls wear our Noho Bag & having a global fan-girl community sits high.
REAL GIRLS. REAL SHIT.
My co-founder & I had a vision for a brand rooted in real city living & built for 'real city girls' so we created it, launching with the ultimate "Doing It All" bag & an epic posse of authentically cool girls.
FASHION & LIFESTYLE
CO FOUNDER
HOME FROM COLLEGE
HIGHER WAVE CBD
PALERMO BODY
L'ORIENT SKINCARE
CLICK TO MEET MORE CREATING FORWARD BRANDS
BOOK A FOUNDER CHAT
FASHION LIFESTYLE HEALTH WELLNESS BEAUTY SKINCARE FOOD & BEVERAGE HOSPITALITY FASHION LIFESTYLE HEALTH WELLNESS BEAUTY SKINCARE FOOD & BEVERAGE HOSPITALITY FASHION LIFESTYLE HEALTH WELLNESS BEAUTY SKINCARE FOOD & BEVERAGE HOSPITALITY FASHION LIFESTYLE HEALTH WELLNESS
Fashion Lifestyle Health Wellness Beauty Skincare Food & Beverage Hospitality FASHION LIFESTYLE HEALTH WELLNESS BEAUTY SKINCARE FOOD & BEVERAGE HOSPITALITY FASHION LIFESTYLE HEALTH WELLNESS BEAUTY SKINCARE FOOD & BEVERAGE HOSPITALITY
You'll get access to a cultivated community of brand partnership leads, stellar creatives, tech tools, and start-up friendly freelancers & agencies.
Brand partnerships include >
The Little Black Book
L'ORIENT
SOME WTF MOMENTS
HYBRID & PRESCRIPTION SKINCARE
BRAND & MARKETING STRATEGIC MENTORSHIP
Dr P WAS ABLE TO LEAN ON THE MENTORSHIP TO GET ANSWERS TO HER Q'S IN REAL TIME, UTILIZE STICKY BRAND BUILDING TACTICS TO IDENTIFY HER PURPOSE, & AVOID EXPENSIVE MISTAKES BY HAVING AN EXPERT SET OF EYES ON HER BUSINESS.
Helping Prasanthi create her application for the founder's grant, Beauty & You - in 36 hours.
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Uncovering Dr, P's unique market opportunity and expanding her entrepreneurial toolkit.
FOR ALL SKIN.
Dr. Prasanthi is on a mission to democratize dermatology for all skin. In prepping for a grant application she realized she needed a brand & marketing strategy - so... we created a kick-ass one!
Developing brand language & content franchise terms "Ciao Jess" & Clean Community" & "The Supercritical"
SOME WTF MOMENTS
PALERMO BODY
Jess' DIRECT SALES INCREASED SIGNIFICANTLY & held A STRONG RETENTION RATE. SHE has gone on to raise a Seed round OF CAPITAL & is continuing to expand her retail footprint.
TRULY NATURAL SKINCARE.
Jessica Morelli was early to the clean beauty party. She had some wholesale success but needed to develop her brand strategy & DTC marketing framework to grow her online sales.
NATURAL SKINCARE
BRAND & MARKETING STRATEGIC MENTORSHIP
HIGHER WAVE CBD
SOME WTF MOMENTS
Seeing the brand host a bunch of CBD-dosed mind & body wellness events in NYC
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And be stocked (sold out) in various hotels like Edition Miami & Public by Ian Schraeger
HWW WAS ONE OF THE FIRST CBD BRANDS TO BE POSITIONED AS A MODERN BEAUTY & WELLNESS BRAND IN THE CATEGORY & WAS ONE OF THE LEADING, SUSTAINABLY-FARMED CBD FORMULAS IN NYC.
WELLNESS DEFINED BY YOU.
Tessa & Alana were onto something with CBD. Way before the market & the FDA finally caught up. They had a great product but needed help on how to build a brand & revenue.
FULL SPECTRUM CBD
BRAND & MARKETING STRATEGIC MENTORSHIP
HOME FROM COLLEGE
SOME WTF MOMENTS
THE ROCKET SHIP HAS NO LIMITS. JULIA & KAJ ON THEIR WAY TO SUCCESSFULLY CLOSING their SERIES A & CONTINUE THEIR FAST-TRACK JOURNEY TOWARD THE STARS.
Pulling off the biggest campaign ever delivering over 1k pcs of branded college content for Aquaphor & exceeding 20M impressions
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Helping bridge the gap between leading
start-up or iconic brands & Gen Z
GaaS: GEN Z AS A SERVICE
Julia & Kaj had already boarded the rocket ship with their tech platform that connects brands to college students - but it was moving fast. I jumped on board to support their journey during their fundraise.
GEN Z TECH PLATFORM
BRAND PARTNERSHIPS & STRATEGIC DIRECTION
PALERMO BODY
"Sarah approaches challenges with positivity and has a knack for creative problem-solving, always thinking like an entrepreneur. She helped us make the most of our limited resources during key moments of our growth.”
EXECUTIVE COACH
"The leavening agent for creativity and innovation. I have a large practice of high performers and even in that population, there are very few who have access to wonder and optimism as effortlessly as Sarah."
L'ORIENT SKIN
"My business guardian angel"
HIGHER WAVE WELLNESS
"Sarah was an asset & came at the perfect time. She defined our brand strategy & gave us consistency. She has a wide network of connections & was proactive in facilitating introductions so we could expand our partners and wholesale accounts."
JESSICA MORELLI
"Working with Sarah allowed me the space to focus on my role as the founder of my business. It was clear Sarah was personally invested in our success & I felt I could trust her judgment & accountability with any project she took on."
BUILD YOUR STICKY BRAND
MASTER MAGIC MARKETING
BASIC B!TCH MISSION, VISION, VALUES ISN'T GOING TO CUT IT ANYMORE
UNCOVER YOUR BRAND'S
MONUMENTAL PURPOSE & MAKE BFF'S WITH YOUR TARGET CUSTOMER
MARKETING EVERYWHERE ISN'T FOR EVERYONE SO DO IT YOUR OWN WAY
ALIGN WITH YOUR MAGIC MARKETING CHANNELS & CULTIVATE YOUR HYPED-UP COMMUNITY
CHECK OUT MY SERVICES
PRE-LAUNCH FOUNDERS WITH AN AWESOME IDEA (OR 20)
BUT CAN'T FIGURE OUT HOW TO TRANSLATE IT ALL INTO A BUSINESS OR WHERE TO EVEN START.
EARLY-STAGE BRANDS THAT HAVE ALREADY LAUNCHED
BUT WANT MORE TRACTION & KNOW THEY NEED A BRAND MARKETING STRATEGY.
FOUNDERS THAT HAVE A RAD PRODUCT DEVELOPED
BUT HAVE NO IDEA HOW TO BUILD A BRAND OR GO TO MARKET STRATEGY.
THESE ARE THE KIND OF FOUNDERS & BRANDS I WORK WITH
Ready to switch WTF Next energy with I've Fucking Got This action?
BOOK A FOUNDER CHAT
KEEP THE CREATING FORWARD ENERGY GOING
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BRAND BUILDING STRATEGIES, MARKETING IDEAS & TRENDS.BIZ TOOLS TO MAKE LIFE EASIER & A DOSE OF EXPANSIVE THINKING.
