Join the Forward Founder Studio
BEAUTY
SERVICE + COACHING
WELLNESS
Become A Forward Founder Friend 😎
APPLY TO JOIN FoRWARD FOUNDER FRIENDS
Forward Founder Studio is a private community platform for beauty, wellness, and lifestyle founders and service-based businesses who are building their brand, but are looking for a bit of direction and connection with “their kind” of people.
It's the opposite of another group chat you mute on day three: a curated, strategy-first space where you stay in momentum, get a valued external perspective, and build alongside founders you want to hang out with.
It's free to be here but it's by application, so we can keep the room curated and intentional.
YOUR COMPLIMENTARY ACCESS
APPLY TO JOIN THE FORWARD FOUNDER STUDIO HERE
Application-Based Membership
✅ Curated, strategy-driven chat threads
✅ Weekly Prioritization Check-ins
✅ Live Monthly Marketing Meetup + Challenges
COMPLIMENTARY ACCESS
APPLY TO JOIN
FORWARD FOUNDER STUDIO
Application Based Membership
✅ Weekly Prioritization Check-ins
✅ Curated, strategy-driven chat threads
✅ Live Monthly Marketing Meetups
That’s what Forward Founder Studio is for.
You don’t need more ideas. You need TO TAKE ACTION.
And it’s exhausting.
✅ You’re building solo or with a tiny team.
✅ You’ve got a to-do list longer that rivals your unread inbox.
✅Your brand has potential—but your marketing feels like guesswork.
✅ You’re doing everything, yet conversions are… meh.
✅ You’re pitching retailers, creators, or collabs—and rarely getting a yes.
✅ You’re spending all day on “stuff”… but nothing is truly moving the needle.
If you’re a product-based founder, chances are:
What you really need is a strategic guidance, a collaborative space to execute, and the confidence to take action.
You’ve got enough inspiration. You’ve done the workshops. You’ve listened to 1006 podcasts.
You’re just stuck in the noise of your own mind.
You’re not flaky or “bad at marketing.” You’ve just never had access to a strategy-first space built for founders like you.
Just because you’re a founder, doesn’t mean you’re all of a sudden a brand building and marketing expert.
It’s not a motivation problem, it’s a structure problem
✅ You need real feedback.
✅ A strategy-first space.
✅A place that inspires you to take action.
✅ A founder circle that helps you grow.
✅ Accountability and clear priorities.
What DON'T NEED another massive group chat:
BECOME A FORWARD FOUNDER FRIEND
here's what you get as a Forward Founder friend
- Group Thinktank — bring real work, get real feedback, co-create with each other.
- Hype Watch + Resources — what we're seeing in the industry: cool brands, smart campaigns, launches or content we love.
- Opportunities — partnerships, events, gifting, grants etc.
- The Martini Bar — like meeting for happy hour to celebrate wins.
The spaces we'll hang out in:
🧠
Strategy-Driven Community Channels
💬
VIRTUAL MONTHLY MARKETING MEETUP & CHALLENGES
🪩
Weekly Accountability checkins
📈
Your Built-In Upgrade Path
Become a Forward founder friend
🧠
Strategy-Driven Community Channels
💬
virtual MONTHLY MARKETING meetup + challenges
🪩
Weekly Accountability & Momentum-Building Rituals
📈
Your Built-In Upgrade Path
- Monthly Marketing Meetup: What's on my brand and marketing radar, a themed workshop, and Q&A.
- Live Challenges — short, do-it-with-me sprints every 6 - 8 weeks.
Become a Forward founder friend
🧠
Strategy-Driven Community Channels
💬
virtual MONTHLY MARKETING meetup + challenges
🪩
Weekly Accountability checkins
📈
Your Built-In Upgrade Path
- Short, strategic check-ins to keep you focused on the right things.
- Designed to help you reflect, refocus, and make progress.
Become a Forward founder friend
🧠
Strategy-Driven Community Channels
💬
virtual MONTHLY MARKETING meetup + challenges
🪩
Weekly Accountability checkins
📈
Your Built-In Upgrade Path
- When you’re ready for more mentorship, you’re already in the room.
- I’ll already know a lot about your business so we can hit the ground running.
- Get up to 15% off Creating Forward mentorship products as a FFS Friend
Become a Forward founder friend
If you’re a founder, chances are:
And it’s exhausting.
✅ You’re building solo or with a tiny team.
✅ You’ve got a to-do list longer that rivals your unread inbox.
✅ Your brand has potential, but your marketing feels like guesswork.
✅ You’re doing everything, yet conversions are… meh.
✅ You’re pitching retailers, creators, or collabs, and rarely getting a yes.
✅ You’re spending all day on “stuff”… but nothing is truly moving the needle.
✅ You’ve got a to-do list longer that rivals your unread inbox.
✅ Your brand has potential, but your marketing feels like guesswork.
✅ You’re doing everything, yet conversions are… meh.
✅ You’re pitching retailers, creators, or collabs, and rarely getting a yes.
✅ You’re spending all day on “stuff”… but nothing is truly moving the needle.
You don’t need more ideas.
You need TO TAKE ACTION.
You’ve got enough inspiration. You’ve done the workshops. You’ve listened to 1006 podcasts.
What you really need is a strategic guidance, a collaborative space to execute, and the confidence to take action.
That’s what Forward Founder Studio is built for.
Cocoaisms
Become a Forward founder friend
COMPLIMENTARY ACCESS
APPLY TO JOIN
FORWARD FOUNDER STUDIO
Application Based Membership
✅ Weekly Prioritization Check-ins
✅ Curated, strategy-driven chat threads
✅ Live Monthly Marketing Meetups
Why I Built This 🤝
I originally built Forward Founder Studio as the home for my Incubator. Then I realized it should be the meeting spot for all the founders in my world.
The City Walk Chats I’ve been hosting IRL in LA and NYC have not only created space for founders to feel less isolated, but they have also resulted in tangible business expansion, including:
The City Walk Chats I’ve been hosting IRL in LA and NYC have not only created space for founders to feel less isolated, but they have also resulted in tangible business expansion, including:
- Founders who have found new suppliers for producing samples
- They’ve updated their launch strategies based on a conversation
- And, have gone on to collaborate and co-host their own events
Forward Founder Studio is a way to continue that kind of energy between and beyond the walks.
There's no cost, which is wild, and I can’t guarantee this will be a free experience forever, but I can tell you we’ll have the right people in the room with limited spots available and an application process.
Forward Founder Friends, is your IFGT support network, and the place to find momentum in your business.
It’s not a motivation problem, it’s a structure problem
You’re just stuck in the noise of your own mind.
Just because you’re a founder, doesn’t mean you’re all of a sudden a brand building and marketing expert or have 335 hours in a day.
BY WAY OF
You’re not flaky or “bad at marketing.” You’ve just never had access to a strategy-first space built for founders like you.
What DON'T NEED another massive group chat:
✅ You need real feedback.
✅ A strategy-first space.
✅ A place that inspires you to take action.
✅ A founder circle that helps you grow and expand.
✅ Accountability and clear priorities.
✅ A strategy-first space.
✅ A place that inspires you to take action.
✅ A founder circle that helps you grow and expand.
✅ Accountability and clear priorities.
you're not here to just chat
Forward Founder FRIENDS
HERE’S WHAT YOU GET AS A FORWARD FOUNDER FRIEND
FORWARD FOUNDER FRIENDS
- Group Thinktank — bring real work, get real feedback, co-create with each other.
- Hype Watch + Resources — what we're seeing in the industry: cool brands, smart campaigns, launches or content we love.
- Opportunities — partnerships, events, gifting, grants etc.
- The Martini Bar — like meeting for happy hour to celebrate wins.
The spaces we'll hang out in:
- Monthly Marketing Meetup — the closest thing to having me in your business without being in a mentorship. I share what's on my brand and marketing radar, run a mini workshop on a theme, and take questions live.
- Live Challenges — short, do-it-together sprints every 6 - 8 weeks that help you take action
- Strategic check-ins to keep you accountable and in momentum.
- Designed to help you reflect, refocus, and make progress.
- When you’re ready for more mentorship, you’re already in the room.
- I’ll already know a lot about your business so we can hit the ground running.
- Get up to 15% off Creating Forward mentorship products as a FFS Friend
Before working with you, I felt so messy and unsure what steps to take. I had a lot of ideas but wasn’t sure how to tie them together or actionize. Now I feel much more focused, with a clear understanding of what my brand is and who my customer is.
Christina
YOUR COMPLIMENTARY ACCESS
APPLY TO JOIN THE FORWARD FOUNDER STUDIO HERE
Application-Based Membership
✅ Curated, strategy-driven chat threads
✅ Weekly Prioritization Check-ins
✅ Live Monthly Marketing Meetup + Challenges
Why I Built This 🤝
I originally built Forward Founder Studio as the home for my Incubator. Then I realized it should be the meeting spot for all the founders in my world.
The City Walk Chats I’ve been hosting IRL in LA and NYC have not only created space for founders to feel less isolated, but they have also resulted in tangible business expansion, including:
Forward Founder Studio is a way to continue that kind of energy between and beyond the walks.
There's no cost, which is wild, and I can’t guarantee this will be a free experience forever, but I can tell you we’ll have the right people in the room with limited spots available and an application process.
The City Walk Chats I’ve been hosting IRL in LA and NYC have not only created space for founders to feel less isolated, but they have also resulted in tangible business expansion, including:
- Founders who have found new suppliers for producing samples
- They’ve updated their launch strategies based on a conversation
- And, have gone on to collaborate and co-host their own events
Forward Founder Studio is a way to continue that kind of energy between and beyond the walks.
There's no cost, which is wild, and I can’t guarantee this will be a free experience forever, but I can tell you we’ll have the right people in the room with limited spots available and an application process.
I just wish I had someone to think through this with.
I find that you’re very pragmatic. I like that in our calls we jumped right into the work as opposed to wasting too much time. You kept me on track and if we needed more time you didn’t make me feel guilty in giving me more time, which I’m super appreciative for.
WHO IS FORWARD FOUNDER FRIENDS FOR?
you belong here if
you're this kind of founder:
but - it's probably
not the right fit for you if:
- You’re building a beauty, wellness, lifestyle brand and consumer product
- OR you’re a creative, coach, or service based business building your brand
- You're building largely solo and know you need an external perspective
- You're generous — you show up, share, and lift the room with you
- You're looking for a place to promote your services or sales
- You know you’re more of a lurker than a contributor
- You want a personal business mentor and coach (see my services for that)
- You sign up for things and then kind of forget about it
- Your idea of building a business is all ads and Amazon instead of community and storytelling
- You’re building a beauty, wellness, lifestyle brand and consumer product
- OR you’re a creative, coach, or service based business building your brand
- You're building largely solo and know you need an external perspective
- You're generous — you show up, share, and lift the room with you
- You're looking for a place to promote your services or sales
- You know you’re more of a lurker than a contributor
- You want a personal business mentor and coach (that’s what my CMO services are for)
- You sign up for things and then kind of forget about it
- Your idea of building a business is all ads and Amazon instead of community and storytelling
YOUR COMPLIMENTARY ACCESS
APPLY TO JOIN THE FORWARD FOUNDER STUDIO HERE
Application-Based Membership
✅ Curated, strategy-driven chat threads
✅ Weekly Prioritization Check-ins
✅ Live Monthly Marketing Meetup + Challenges
HI, I’M SAX. I’m the founder of Creating Forward Studio
My Creating Forward Journey
👀 A Quick Look:
Creating Forward is a community of beauty, wellness and lifestyle founders and brands who are launching, growing and scaling their businesses with structured, high-touch, expert-level mentorship and implementation support.
✅
Bootstrapped & launched my own fashion brand in NYC
With an organic community and content story telling strategy that included Laura Jung, Christina Ramirez, Michelle Cordeiro-Grant, Diana Cohen and other NYC women as ambassadors.
Kate Hudson’s supplement brand INBLOOM and led the first 2 years of consecutive multi-million dollar annual revenue as the CMO.
I was the CMO for Kate Hudson's wellness brand launch
✅
Vogue, GOOP, and Nylon and have had my work featured in publications like Entrepreneur, InStyle, Forbes and others (I’m still manifesting NY Times being on that list…)
Partnered with major media sites
✅
Brands like Y7 Yoga, Soho House, Bala Bangles, Girlfriend Collective, Cocojune + plenty more.
Collaborated with hundreds of awesome brands
✅
From workshops to speaking events, from Fractional CMO Partnerships, to Custom Consulting Projects and Private Coaching or my Incubator, the founders I've supported range from ready to run launch stage to 7-figure revenue ready to scale stage.
✅
I have helped almost 1000 founders
Active thought-leadership and advocacy within female driven entrepreneurial organizations, including participation and Mentor services provided for Womens Founder Network Fast Pitch NIght, Workshop Hosting for Female Founder Collective, and an active advocate for non-profit environmental organization Sea Trees.
✅
Giving back to the community
join Forward Founder Studio
COMPLIMENTARY ACCESS
APPLY TO JOIN
FORWARD FOUNDER STUDIO
Application Based Membership
✅ Weekly Prioritization Check-ins
✅ Curated, strategy-driven chat threads
✅ Live Monthly Marketing Meetups
HI, I’M SAX. I’m the founder of Creating Forward Studio
My Creating Forward Journey
👀 A Quick Look:
Creating Forward is a community of beauty, wellness and lifestyle founders and brands who are launching, growing and scaling their businesses with structured, high-touch, expert-level mentorship and implementation support.
Bootstrapped & launched my own fashion brand in NYC
With an organic community and content story telling strategy that included Laura Jung, Christina Ramirez, Michelle Cordeiro-Grant, Diana Cohen and other NYC women as ambassadors.
Kate Hudson’s supplement brand INBLOOM and led the first 2 years of consecutive multi-million dollar annual revenue as the CMO.
Led Kate Hudson's wellness brand launch
Vogue, GOOP, and Nylon and have had my work featured in publications like Entrepreneur, InStyle, Forbes and others (I’m still manifesting NY Times being on that list…)
Partnered with major media sites
Brands like Y7 Yoga, Soho House, Bala Bangles, Girlfriend Collective, Cocojune + plenty more.
Collaborated with hundreds of awesome brands
From workshops to speaking events, from Fractional CMO Partnerships, to Custom Consulting Projects and Private Coaching or my Incubator, the founders I've supported range from ready to run launch stage to 7-figure revenue ready to scale stage.
I have helped almost 1000 founders
Active thought-leadership and advocacy within female driven entrepreneurial organizations, including participation and Mentor services provided for Womens Founder Network Fast Pitch NIght, Workshop Hosting for Female Founder Collective, and an active advocate for non-profit environmental organization Sea Trees.
✅
Giving back to the community
join Forward Founder Studio
✅
✅
✅
✅
✅
CREATING FORWARD
Alumni Founders
These are just a few of the founders that I have had the joy of welcoming and leading inside the Creating Forward Mentorship Containers in the past 12 months. As a Forward Founder Friend, you'll be tapping into these same strategic and supportive elements of my community ecosystem.
@ougiegold
Luxury, fine jewelry founder and designer, Kennedy, has partnered with celebrities like Devin Brugman, Salome Andrea, Delaney Childs and more. We created scalable marketing systems to help her maximize every opportunity.
OUGIE GOLD
GUT PERSONAL
KENNEDY
BRIDGITTE
A second-time, 7-figure wellness supplement founder, got to the core of who her real customer is, refined her brand and product positioning, optimized her website, overhauled her marketing ecosystem, and doubled her conversion.
@gut.personal
MODERN MIND
AMBER
A mindfulness thought-leader, author, coach and founder, Amber developed a cohesive Sticky Brand DNA for her signature method and portfolio of products, we also created a new scalable product to serve more people.
@modernmind_ @self.fm
BEING JAMIE LUGO
@byway_of
A jewelry designer who transformed her creative lifestyle business into a cohesive brand with a strong POV and connection to her BFF-customer, Oya hosts pop-ups globally and has been featured in Vogue numerous times.
BY WAY OF
SAMA ORAL HEALTH
jamie
OYA
DR JAS
A yoga teacher and women’s empowerment coach clarified who she was here to help, and defined how she was uniquely going to help them by synthesizing her mixed-modality offerings into one cohesive method.
An esteemed dentist in NYC translated her multi-dimensional vision, into a PR-worthy brand and launched a holistic health clinic featured in Vogue, Bustle, Allure and more. Dr Jas was also invited to judge the Cosmo Beauty Awards.
@beingjamielugo
@sama.oralhealth
CREATING FORWARD
Alumni Founders
These are just a few of the founders that I have had the joy of welcoming and leading inside the Creating Forward Mentorship Containers in the past 12 months.
As a Forward Founder Friend, you'll be tapping into these same strategic and supportive elements of my community ecosystem.
Luxury, fine jewelry founder and designer, Kennedy, has partnered with celebrities like Devin Brugman, Salome Andrea, Delaney Childs and more. We created scalable marketing systems to help her maximize every opportunity.
OUGIE GOLD
KENNEDY
@ougiegold
A mindfulness thought-leader, author, coach and founder, Amber developed a cohesive Sticky Brand DNA for her signature method and portfolio of products, we also created a new scalable product to serve more people.
MODERN MIND
AMBER
@modernmind_
A bootstrapping “wants to rock the boat” founder, launched a Gen-Z sleep brand to a 1000-person waitlist, was a Pitch Comp finalist, and has been written up as a “how to launch in 2025” case study numerous times.
GUT PERSONAL
BRIDGITTE
@gut.personal
A designer transformed her creative jewelry business into a cohesive brand with a strong POV and was featured in Vogue while developing structured business systems
BY WAY OF
OYA
@byway_of
An esteemed dentist in NYC translated her multi-dimensional vision, into a PR-worthy brand and launched a holistic health clinic featured and awarded in Vogue, Bustle, + more.
SAMA ORAL HEALTH
DR JAS
@sama.oralhealth
A yoga teacher and women’s empowerment coach clarified who she was here to help, and defined how she was uniquely going to help them by synthesizing her mixed-modality offerings into one cohesive method.
BEING JAMIE LUGO
JAMIE
@beingjamielugo
YOUR COMPLIMENTARY ACCESS
APPLY TO JOIN THE FORWARD FOUNDER STUDIO HERE
Application-Based Membership
✅ Curated, strategy-driven chat threads
✅ Weekly Prioritization Check-ins
✅ Live Monthly Marketing Meetup + Challenges
COMPLIMENTARY ACCESS
APPLY TO JOIN
FORWARD FOUNDER STUDIO
Application Based Membership
✅ Weekly Prioritization Check-ins
✅ Curated, strategy-driven chat threads
✅ Live Monthly Marketing Meetups
WHY APPLICATION BASED?
A free room with an open door fills up with noise. A curated room stays valuable.
We've all been part of those annoying chat channels.
This is the opposite of that.
It's a strategy-first space where you stay in momentum, get a valued external perspective, and build alongside founders you want to hang out with.
These questions help me keep the room curated with the kind of people you want to build your business alongside, and learn more about your business to best support you.
It should only take you 3-5 minutes and there are no wrong answers, just us getting to know each other.
We've all been part of those annoying chat channels.
This is the opposite of that.
It's a strategy-first space where you stay in momentum, get a valued external perspective, and build alongside founders you want to hang out with.
These questions help me keep the room curated with the kind of people you want to build your business alongside, and learn more about your business to best support you.
It should only take you 3-5 minutes and there are no wrong answers, just us getting to know each other.
APPLY TO JOIN FORWARD FOUNDER STUDIO HERE
A free room with an open door fills up with noise. A curated room stays valuable.
We've all been part of those annoying chat channels.
This is the opposite of that.
It's a strategy-first space where you stay in momentum, get a valued external perspective, and build alongside founders you want to hang out with.
These questions help me keep the room curated with the kind of people you want to build your business alongside, and learn more about your business to best support you.
It should only take you 3-5 minutes and there are no wrong answers, just us getting to know each other.
We've all been part of those annoying chat channels.
This is the opposite of that.
It's a strategy-first space where you stay in momentum, get a valued external perspective, and build alongside founders you want to hang out with.
These questions help me keep the room curated with the kind of people you want to build your business alongside, and learn more about your business to best support you.
It should only take you 3-5 minutes and there are no wrong answers, just us getting to know each other.
THE APPLICATION PROCESS
HOW IT WORKS
1. Apply.
Answer a few quick questions so I know who you are and what you're building.
2. Hear back.
I'll personally review it and get back to you within a few days.
3. Come in.
Once you're approved, you'll get your link to join with a welcome onboarding to help you dive right in.
1. Apply.
Answer a few quick questions so I know who you are and what you're building.
2. Hear back.
I'll personally review it and get back to you within a few days.
3. Come in.
Once you're approved, you'll get your link to join with a welcome onboarding to help you dive right in.
THE APPLICATION PROCESS
FAQ
Yes. No fee, no trial that flips to paid, no credit card. The Forward Founder Studio is genuinely free to be in.
Is it really free?
No catch. I genuinely enjoy supporting founders people in the brand-building world because I've been you. I am fulfilled by holding space for people to connect, and by cultivating collaboration.
WHAT'S THE CATCH?
I'll be there every month to host the live Monthly Marketing Meetup and guide you through the Challenges. I'll be sharing insights, findings, opportunities and contributing just like you.
This is a community-driven space, designed for open dialogue - so your contribution is just as important as mine.
HOW INVOLVED
WILL YOU BE?
As much or as little as you want. Drop into the channels when you need a brain, show up live to the Marketing Meetups and challenges when you can. It's built to fit a founder's actual schedule.
HOW MUCH TIME
DOES IT TAKE?
That's exactly what my Creating Forward Incubator and 1:1 work are for. You could use the FFS to get a feel for how I work, and move up when the timing's right. No pressure — the Forward Founder Studio stands on its own.
What if I want more
hands-on help?
If you're building a brand in beauty, wellness, lifestyle, consumer, or digital products — whether you just launched or you're scaling — there's a seat for you. The application helps me make sure of it.
IS THIS RIGHT FOR MY
STAGE OF BUSINESS?
market smarter, move faster and COLLABORATE with other BEAUTY, WELLNESS AND LIFESTYLE BUSINESSES WHO ARE IN momentum.
FORWARD FOUNDER STUDIO
COMPLIMENTARY ACCESS
APPLY TO JOIN
FORWARD FOUNDER STUDIO
Application Based Membership
✅ Weekly Prioritization Check-ins
✅ Curated, strategy-driven chat threads
✅ Live Monthly Marketing Meetups
YOUR COMPLIMENTARY ACCESS
APPLY TO JOIN THE FORWARD FOUNDER STUDIO HERE
Application-Based Membership
✅ Curated, strategy-driven chat channels
✅ Live Sprints + Challenges
✅ Live Monthly Marketing Meetup