BY WAY OF
BRAND MARKETING INCUBATOR
Where founders tap into better marketing
The Creating Forward Incubator is for beauty, wellness, and lifestyle founders ready to launch, grow, and scale with a clear roadmap, expert-level mentorship and structured implementation support.
Where founders build confidence and we build brands that break through.
JOIN THE INCUBATOR
ZANDRA STONE
SLEEP OR DIE
You’ve got a cool product, a vision that lights you up, and you’ve been trying to get it out there and in front of the right people — but it’s just not clicking. Sometimes things work, sometimes they don’t — you feel like you have all the pieces, but you don’t know how to put them together.
"OMG it’s me" 🤭
You’ve hired freelancers, followed DIY advice, teamed up with GPT, and tried to keep up with things the brands you love are doing—but your marketing still feels disconnected and impossible to manage.
You’ve Tried It All — But Your Marketing Still Feels Like a Mess
Meanwhile, that other brand is showing up consistently with on-point content, kick-ass messaging, a full waitlist, podcast features, and retail collabs that are on your manifestation board. 😢
IS THIS YOU?
You’re testing influencer gifting, tweaking your Shopify, trying to reverse engineer it-brand playbooks—but without the team, budget, or support, it’s hard to keep up.
You’re Playing the It-Brand Game Without the It-Brand Team
You’re doing your best to make this work—but it’s just guesswork.
You’re Not in Strategizing mode ...You’re Guessing
You’re Stuck Editing While Everyone Else Is Executing
You’re still editing that reel from two weeks ago while other founders are showing up every day with clear and cohesive content (that you keep saving as inspo).
You’ve tried a little bit of everything
Freelancers, interns, content calendars, community chats, probably GPT—None of it has really moved the needle. There are some pretty obvious gaps to fill and just thinking about where and how is overwhelming.
You know your brand has potential. You know it doesn’t have to be this complicated. You’ve been waiting for someone to truly support you and tell you what to do.
Interns and marketing managers sound good, but they need guidance and you don’t have the expertise or bandwidth to do that.
Workshops, advisors and courses clear up some things, but when you get lost, you’re still solo.
Agencies? That’ll be at least $15K/ month. Not happening.
Consultants will come in and drop off a “strategy deck” and leave you to figure out execution.
Community chat groups get you answers to the little things in the early days.
🚫
Been There. Tried That.
Still Stuck
Still feeling stuck? You’re not alone
LET'S TALK
🚫
🚫
🚫
🚫
You don’t need
HERE'S THE KICKER...
A 6-FIGURE BUDGET
TO DO MORE
more ideas
more advicE
Who helps you turn scattered thoughts into focused strategy
Here’s what you probably haven’t tried - yet…
ZANDRA stone
Having a partner in your business who sees the full picture
I'm right there beside you to strategize, prioritize, and implement—step by step.
This mentorship feels like such a safe space to ask all my questions, and I’ve been able to learn so much because of that."
Who keeps you moving forward at the exact moment you’d normally get stuck.
SLEEP OR DIE
"This roadmap approach has made it so clear how to prioritize my next steps—it’s exactly what I needed."
Someone who’s done it before—who gives you a plan that feels energizing instead of overwhelming.
MODERN MIND
"The templates and examples you shared made it so much easier to tackle something that initially felt overwhelming."
Creating Forward is a community of beauty, wellness and lifestyle founders and brands who are launching, growing and scaling their businesses with structured, high-touch, expert-level mentorship and implementation support.
HI, I’M SAX. I’m the founder of Creating Forward Studio
IFGT ConfidencE
Leveraging AI & Structured Systems
Yes, I’m Really Good At Marketing But...
Not Consulting, Not DIY - This Is Done WITH You Partnership
let's talk business
- Co-creation + strategic thought partnership
- Execution + implementation support
- Streamlined systems, structure + prioritization
The brand and the marketing are almost a given. The game-changer for founders in my mentorship containers is that I keep them moving forward, right when they would usually get stuck:
I know that more advice and more ideas will just add to your overwhelm. Here, we are “creating forward”, and we’re implementing things together.
This means we create strategies, but then we take action, we embrace “test, learn, evolve” energy and we maintain momentum.
When we feel supported and in control we can grow.
I help founders implement structure, with workflows, systems, templates, and GPT guides to accelerate their productivity and better manage their business so that they are set up to scale without overthinking every single thing.
Being a founder is not, not a mindset game.
I believe that to show up for your business, you have to show up for yourself so while we’re here getting things done, we’re also consciously moving through all the things that block your path and anchoring in confidence building practices.
✅
You get a repeatable system
INSIDE THE MENTORSHIP
✅
We follow my proven framework
✅
We co-create the strategy
✅
We implement systems
✅
We execute together
✅
You get expert-level feedback
✅
You get marketing wins on the table
Here’s a glimpse at what’s started to shift for founders inside Creating Forward—real wins, real momentum.
Getting pitched to pop up at it-brand events
COCOAISMS
You start gaining real traction
Selling hundreds of units on launch day
sLEEP OR DIE
Doubling her conversion on BFCM
gut personal
Getting featured in major media outlets
by way of
Speaking on founder Experts
sama
Pitching HER brand and people saying yes
lifting the mood
Full Stack Marketing, Full Stack Mentorship 😇
The Creating Forward Method™
The Creating Forward approach is rooted in Sticky Brand DNA™—where we align everything with your BFF-level customer and use it to power your entire marketing ecosystem:
INBLOOM
sama
But in 2025, your brand needs (and deserves) more.
“Mission, vision, values”, sinking money into paid ads, influencer gifting, cool design might have worked in 2018.
Feeling educated and prepared for what’s to come
- You understand the marketing ecosystem, you have selected channels that light you up and will create demand and visibility.
- You will build a 90-day, multi-channel marketing campaign, align on your goals and KPI’s, create your Brand Marketing and Content Calendar, then set up a Project Management task tracking system to effectively execute it.
OBJECTIVE
Feeling IFGT Confident about yourself and your vision
OBJECTIVE
- You know the **** out of your brand and your product ecosystem; it’s unique perspective, who it’s for, how it shows up in the world and how to talk about it so that people understand it and buy it.
- You will have a defined Sticky Brand DNA Strategy; your unique positioning, your founder story, your BFF-Customer profile, your brand language, and set of perspectives.
- You are ready to bring it to life, and develop demand-driven marketing and BFF-Connection content to get it out there.
Feeling inspired to bring your DNA to life visually
OBJECTIVE
- You are clear on the creative direction you want for your brand and content.
- You will have all the references and direction you need to integrate your Brand DNA and visual identity across relevant customer touch points like web, email and content.
- You will have a clear brief and connections to people you might need to engage to make it happen.
Feeling in control of your content strategy and creation workflow
OBJECTIVE
- You are putting things out into the world.
- You will have a content playbook to follow for execution across social media channels like Instagram, LinkedIn, TikTok, Substack, email newsletters and whatever else you decide is right for your business.
- You will have a content workflow to manage everything from measuring insights, to creating monthly strategies, content ideation, script writing, editing, posting and building community.
Feeling pumped about the marketing channels that are right for you
OBJECTIVE
- You understand the marketing ecosystem, you have selected channels that light you up and will create demand and visibility.
- You will build a 90-day, multi-channel marketing campaign, align on your goals and KPI’s, create your Brand Marketing and Content Calendar, then set up a Project Management task tracking system to effectively execute it.
exactly what kind of marketing are we talking about here?
BUT SAX...
Here’s the kind of marketing we focus on inside the Incubator—tactics that build demand, deepen connection, and actually move the needle.
You don’t need to do everything.
You just need to do the right things.
Social media + digital content (ie. substack, blog, podcast or other digital channel)
📱
Strategic product placement (non-traditional retail partnerships + activations)
🛍️
Community building programs, including customers, influencers, affiliates, ambassadors
💁🏼♀️
Partnerships + collaborations
🤝
PR + pitching yourself for visibility
🗞️
Email (automations + newsletters)
📬
Events, IRL + digital
🎟️
who This is NOT for
the creating forward founder evolution
You’ve got a product, you want to be taken seriously, but you know it won’t happen if you keep playing small with DIY and guesswork.
You’ve gone all in, you’ve gotten traction, people think you’re bigger than you are but you know you’re leaving money on the table.
You’ve proven yourself and even have a marketing lead now, but you know you have big gaps to fill before you get to the next level.
Pre-launch brands that haven’t got a clear vision, or created/tested their product yet.
Founders looking for an agency to “do it for them” (this is a guided mentorship, not a done-for-you).
Businesses that aren’t ready to invest time and energy into their brand credibility.
scaling
7-figure entrepreneur
BEAUTY, WELLNESS, LIFESTYLE
Launching
Overextended FoundeR
growing
6-figure business
START YOUR JOURNEY
BOOK A STRATEGY SESH
These are the types of founders who are the best fit for The Incubator.
This isn't a DIY course, or DIY anything. It's done with you.
What You Get + How It Works 🔍
Inside the Incubator, we blend expert mentorship, customizable systems, and real-time support so you're not just learning what to do, but actually doing it—with strategy, structure, and a partner in your corner.
High-touch container built for implementation.
The Incubator is designed for those who want a cohesive brand message, a demand-driven marketing engine, a clear roadmap, and systems that set them up for success—with a mentor who’s in it with them every step of the way.
No matter your stage of business, you shouldn’t have to navigate brand and marketing growth alone. The Creating Forward Incubator offers two ways to work together.
Both tiers are a hybrid of 1:1 mentorship and group coaching, and both include access to my mentorship framework, expert feedback, AI-powered tools, and a tight-knit founder community.
Both tiers are a hybrid of 1:1 mentorship and group coaching, and both include access to my mentorship framework, expert feedback, AI-powered tools, and a tight-knit founder community.
CHOOSE YOUR CREATING FORWARD PATH
What You Get + How It Works 🔍
For founders who want group momentum but with full-access private mentorship + 1:1 strategic partnership.
Custom Trainings Walkthroughs Or How-to Tutorials
✅ Everything in Core Access
On Demand SOS Pow-Wow Sessions (>2 hours)
Private 1:1 Mentorship Chat with Sax
➕
Unlimited Material Reviews & Custom Trainings
tier 2: cmo suite
hybrid group coaching X Full 1:1 Mentorship
BOOK A SESH TO GET STARTED
For founders who want group momentum with light 1:1 mentorship and strategic support.
Access to Biz Building Toolkit
Six 60-minute Group Mentorship Sessions
GPT Thought Partner Workshop & Custom Guides
TIER 1: CORE ACCESS
hybrid COACHING X LIGHT 1:1 mentorship
Three Expert Masterclasses (Email, Retail, and Content)
Custom Roadmap Aligned to Your Business Goals
Founder Collaboration (Beauty, Wellness, and Lifestyle)
Three Material Reviews (My Eyes on Your Work)
✅ Training Tracks + Bonus Playbooks
✅ Two 1:1 Strategy Session
✅
✅
✅
✅
✅
✅
✅
✅
➕
➕
➕
Private Forward Founders Community Platform
➕
Four Extra 1:1 Strategy Sessions
Weekly Accountability + Productivity Rituals
✅
hybrid COACHING X LIGHT 1:1 mentorship
TIER 1: CORE ACCESS
Join the Incubator with a structured strategy, expert guidance, and access to me through group mentorship, live Q&As, and limited private sessions. This tier is perfect if you’re ready to grow with community, accountability, and just the right amount of personalized feedback along the way.
CORe ACCESS
INVESTMENT
Launch offer: Save 25%
Payment Plan: $1200/mth x 3
Pay in Full $3525
(PIF gets a bonus Free 1:1 Sesh, value $550)
Payment Plan: $1200/mth x 3
Pay in Full $3525
(PIF gets a bonus Free 1:1 Sesh, value $550)
hybrid group coaching X Full 1:1 Mentorship
TIER 2: cmo suite
Everything in Core Access, plus ongoing 1:1 mentorship with me throughout the cohort. This tier is designed for founders who want hands-on collaboration and implementation support across brand, marketing, and growth—with me in your corner the entire way.
CMO Suite investment
Launch offer: Save 25%
Payment Plan: $2400/mth x 3
Pay in Full $7100
(PIF gets a bonus Free 1:1 Sesh, value $550)
Payment Plan: $2400/mth x 3
Pay in Full $7100
(PIF gets a bonus Free 1:1 Sesh, value $550)
Only 4 spots left for founding cohort pricing.
BOOK A SESH TO GET STARTED
You stop second-guessing everything. It feels way more doable. You start building the brand you know you’re capable of.
🌱
What Changes When You Have This Kind of Support?
Your brand stops being just that thing you’re working on. It’s in demand. And you’re leading it like a boss.
START CREATING FORWARD
You have a Sticky Brand DNA and cohesive positioning that aligns with your BFF-level Customer Profile.
🧬
Your content strategy is dialed in and you have a system set up to ideate ahead of time, create, edit and manage the whole thing.
🛠️
You are proactive, your marketing campaigns are mapped out by the quarter now instead of making things up from week to week.
📆
🤖
You are leveraging AI tools and GPT like a pro - accelerating your productivity and decision-making process.
YOU ARE INVITED ⚡️
Join The Founding Cohort
book a sesh to get started
This is a 3-month, high-proximity, expert-backed mentorship experience for beauty, wellness, and lifestyle founders
"I loved your mentorship style. I loved it. Very affirming and encouraging and also pushing me to always explore more and more."
JAMIE
BEING JAMIE LUGO
@beingjamielugo
"You’ve been such a huge catalyst for us for growth, and this year we, I know, will do three to five million, if not more. I’m just so excited to grow this biz."
BRIDGETTE
GUT PERSONAL
@gutpersonal
"That customer research was so bloody eye opening - soooooo valuable. I’m totally mesmerized reading through everything!!"
amber
modern mind
@modernmind
"You were very engaged and supportive during our 1:1 coaching sessions. You had great energy and made me feel supported."
CHRISTINA
kook beauty
@gotkook
"Your mentorship style is supportive and well informed. being a good listener is everything and you are a great listener."
ZANDRA
zandra stone
@zandrastone_studio
"I’m incredibly more self-assured. I felt a lot of anxiety if I was doing the right thing,. Now, the mental fog is gone, I’m SO excited to knock this out of the park.
SYMONE
cocoa isms
@cocoa.isms
This is a high-proximity, done-with-you offering so spots are intentionally limited.
1️⃣
book a supercharged strategy sesh
Spots are limited to maintain the high proximity of the Container:
how to join
BOOK A supercharged STRATEGY SESH
If we are a yes, we'll set your kick-off date and if it's a not right now kind of thing I'll point you in the right direction
3️⃣
If we are aligned, I’ll create your Custom Roadmap and we’ll jump on another call so I can guide you through it
2️⃣
Can we troubleshoot with others in a group setting?
Can I get the full breakdown of the training and everything that is included?
How much access do we have to you and what does that look like?
Does this include implementation or is it just strategy?
What if I’m not tech savvy with AI or other tools?
FAQ
Yes!! I’m the guide your entire way, but peer to peer learning is so valuable as a founder, and is an incredible way to get external perspective.
Can we troubleshoot with others in a group setting?
Yes, for sure, I can walk you through the plan in even more detail during your Supercharged Strategy Session.
Can I get the full breakdown of the training and everything that is included?
Both options have 1:1 access - this is NOT a DIY course and I am invested in your success.
How much access do we have to you and what does that look like?
CMO-Suite Private Mentorship Tier:
I’m your strategic partner and wingwoman throughout the entire journey. You’ll get a private 1:1 chat for voice notes, emails, and updates—plus personalized material reviews (think website copy, email flows, content plans—whatever you're working on). We’ll have 1:1 strategy sessions, deep work calls, and co-creation time, along with full access to everything included in the group Core Access tier.
Core Access Tier:
You still get me as your strategic thought partner, just in a group setting. This includes two 1:1 strategy and deep work sessions, live group mentorship with hot seats and real-time audits, and direct access to me in the Open Studio group chat during office hours.
Yes!! We implement, execute and take action together from the get go. I call this Creating Forward. Strategy is gold, but only when it’s put into action. My role is to keep you in momentum and making sure that every action is a calculated (but not over thinking) step toward your goals.
Does this include implementation or is it just strategy?
No worries, my systems are all founder-first and user-friendly. And if you’re having any blocks, we’ll work through them together 😊
What if I’m not tech savvy with AI or other tools?
Ready to Launch, Grow and Scale Your Brand?
Only 4 spots left for founding cohort pricing.
BOOK your sesh to get started
If this sounds like something you’ve been wishing existed - it does. Book your free Supercharged Strategy Sesh to make sure it’s the right fit for you.
BY WAY OF
Where founders tap into better marketing
Where founders tap into better marketing
Where founders tap into better marketing
Where founders build confidence and we build brands that break through.
The Creating Forward Incubator is for beauty, wellness, and lifestyle founders ready to launch, grow, and scale with a clear roadmap, expert-level mentorship and structured implementation support.
The Creating Forward Incubator is for beauty, wellness, and lifestyle founders ready to launch, grow, and scale with a clear roadmap, expert-level mentorship and structured implementation support.
Where founders build confidence and we build brands that break through.
BRAND MARKETING INCUBATOR
JOIN THE INCUBATOR
SLEEP OR DIE
ZANDRA STONE
Meanwhile, that other brand is showing up consistently with on-point content, kick-ass messaging, a full waitlist, podcast features, and retail collabs that are on your manifestation board. 😢
OMG it’s me 🤭
You’ve Tried It All — But Your Marketing Still Feels Like a Mess
You’ve hired freelancers, followed DIY advice, teamed up with GPT, and tried to keep up with things the brands you love are doing—but your marketing still feels disconnected and impossible to manage.
IS THIS YOU?
You’ve got a cool product, a vision that lights you up, and you’ve been trying to get it out there and in front of the right people — but it’s just not clicking. Sometimes things work, sometimes they don’t — you feel like you have all the pieces, but you don’t know how to put them together.
You’re Playing the It-Brand Game Without the It-Brand Team
You’re testing influencer gifting, tweaking your Shopify, trying to reverse engineer it-brand playbooks—but without the team, budget, or support, it’s hard to keep up.
You’re Not Strategizing —You’re Guessing
You’re doing your best to make this work—but it’s just guesswork.
You’re Stuck Editing While Everyone Else Is Executing
You’re still editing that reel from two weeks ago while other founders are showing up every day with clear and cohesive content (that you keep saving as inspo).
You Bounce Between Confidence and WTF Am I Doing?
You’re trying to look legit and you go through phases of feeling confident… then you come back to feeling like you don’t know what you're doing, stuck figuring out what to do next with no clear throughline.
You’ve tried a little bit of everything
Freelancers, interns, content calendars, community chats, probably GPT—None of it has really moved the needle. There are some pretty obvious gaps to fill and just thinking about where and how is overwhelming.
You know your brand has potential. You know it doesn’t have to be this complicated. You’ve been waiting for someone to truly support you and tell you what to do.
Interns and marketing managers sound good, but they need guidance and you don’t have the expertise or bandwidth to do that.
🚫
Workshops, advisors and courses clear up some things, but when you get lost, you’re still solo.
Agencies? That’ll be at least $15K/ month. Not happening.
Consultants will come in and drop off a “strategy deck” and leave you to figure out execution.
Community chat groups get you answers to the little things in the early days.
🚫
🚫
🚫
🚫
Been There. Tried That.
Still Stuck
Still feeling stuck? You’re not alone
Let's talk
You don’t need more ideas
You don’t need more advice
You don’t need a 6-figure budget
You don’t even need to do more
HERE'S THE KICKER...
You need a strategy that is designed to align with your brand, your customer, and your business goals. And most importantly — someone in your corner helping you actually do it.
Because the difference between you and that $1K–$2M founder story you just heard on a podcast?
Here’s what you probably haven’t tried - yet…
Having a partner in your business who sees the full picture:
- Who helps you turn scattered thoughts into focused strategy
- Who keeps you moving forward at the exact moment you’d normally get stuck.
- Someone who’s done it before—who gives you a plan that feels energizing instead of overwhelming.
It’s not a cheat sheet or a bigger budget. It’s having someone who’s done it before to guide you — and help turn every action into a calculated step toward real growth.
more ideas
more advice
a 6-figure budget
To do more
You don’t need
You don’t need
You don’t need
You don’t need
Someone who’s been there - with a plan that’s ENERGIZING, not OVERWHELMING.
Who helps you turn scattered thoughts into focused strategy
The one who gets you unstuck, right when you’d freeze.
Here’s what you probably haven’t tried - yet…
MODERN MIND
ZANDRA stone
SLEEP OR DIE
"This is so cohesive. It feels really good and super scalable, which I think has been one of the biggest goals from the get-go. It’s everything I have been missing lmao. "
I'm right there beside you to strategize, prioritize, and implement—step by step.
Having a partner in your business who sees the full picture
"These sessions are helping me get out of my own way and actually make decisions instead of tweaking things endlessly."
"The community piece pushed me to move from an everything concept to being specific and setting goals so I know if I am achieving success."
It’s not a cheat sheet or a bigger budget. It’s having someone who’s done it before to guide you — and help turn every action into a calculated step toward real growth.
Creating Forward is a community of beauty, wellness and lifestyle founders and brands who are launching, growing and scaling their businesses with structured, high-touch, expert-level mentorship and implementation support.
HI, I’M SAX. I’m the founder of Creating Forward Studio
Yes, I’m Really Good At Marketing But...
Not Consulting, Not DIY - This Is Done WITH You Partnership
IFGT ConfidencE
Leveraging AI & Structured Systems
let's talk business
- Co-creation + strategic thought partnership
- Execution + implementation support
- Streamlined systems, structure + prioritization
The brand and the marketing are almost a given. The game-changer for founders in my mentorship containers is that I keep them moving forward, right when they would usually get stuck:
I know that more advice and more ideas will just add to your overwhelm. Here, we are “creating forward”, and we’re implementing things together. This means we create strategies, but then we take action, we embrace “test, learn, evolve” energy and we maintain momentum.
When we feel supported and in control we can grow. I help founders implement structure, with workflows, systems, templates, and GPT guides to accelerate their productivity and better manage their business so that they are set up to scale without overthinking every single thing.
Being a founder is not, not a mindset game. I believe that to show up for your business, you have to show up for yourself so while we’re here getting things done, we’re also consciously moving through all the things that block your path and anchoring in confidence building practices.
✅
You get a repeatable system
INSIDE THE MENTORSHIP
✅
We follow my proven framework
✅
We co-create the strategy
✅
We implement systems
✅
We execute together
✅
You get expert-level feedback
✅
You get marketing wins on the table
get into creating forward momentum
Here’s a glimpse at what’s started to shift for founders inside Creating Forward—real wins, real momentum.
Pitching HER brand and people saying yes
Getting featured in major media outlets
FOUNDER THOUGHT LEADERSHIP
LIFTING THE MOOD
by way of
SAMA
Doubling her conversion on BFCM
Getting pitched to pop up at it-brand events
Selling hundreds of units on launch day
GUT PERSONAL
COCOA.ISMS
sleep or die
You start gaining real traction
book a sesh with me
But in 2025, your brand needs (and deserves) more.
“Mission, vision, values”, sinking money into paid ads, influencer gifting, cool design might have worked in 2018.
The Creating Forward approach is rooted in Sticky Brand DNA™—where we align everything with your BFF-level customer and use it to power your entire marketing ecosystem:
Full Stack Marketing, Full Stack Mentorship 😇
The Creating Forward Method™
INBLOOM
community
- You have visibility on the process with your Custom Roadmap and a structured action plan.
- You will have access to a library of resources, trainings, tools, and a clear set of expectations.
- You will join a Coaching Session with a GPT Expert and create a Custom GPT to guide you through the journey and accelerate the process.
Feeling educated and prepared for what’s to come
OBJECTIVE
KICK-OFF
MODERN MIND
Curriculum Breakdown: SETTING THE STAGE
Curriculum Breakdown: Sticky Brand DNA™ & BFF-Level Positioning
TRACK 01
- You know the **** out of your brand and your product ecosystem; it’s unique perspective, who it’s for, how it shows up in the world and how to talk about it so that people understand it and buy it.
- You will have a defined Sticky Brand DNA Strategy; your unique positioning, your founder story, your BFF-Customer profile, your brand language, and set of perspectives.
- You are ready to bring it to life, and develop demand-driven marketing and BFF-Connection content to get it out there.
Feeling IFGT Confident about yourself and your vision
KOOK
OBJECTIVE
TRACK 01.A
Curriculum Breakdown: Brand Integration & Creative DirectioN
- You are clear on the creative direction you want for your brand and content.
- You will have all the references and direction you need to integrate your Brand DNA and visual identity across relevant customer touch points like web, email and content.
- You will have a clear brief and connections to people you might need to engage to make it happen.
Feeling inspired to bring your DNA to life visually
OBJECTIVE
GUT PERSONAL
TRACK 02
Curriculum Breakdown: BFF-Connection + Storytelling With Social + Digital Content
- You are putting things out into the world.
- You will have a content playbook to follow for execution across social media channels like Instagram, LinkedIn, TikTok, Substack, email newsletters and whatever else you decide is right for your business.
- You will have a content workflow to manage everything from measuring insights, to creating monthly strategies, content ideation, script writing, editing, posting and building community.
Feeling in control of your content strategy and creation workflow
OBJECTIVE
JAMIE LUGO
Curriculum Breakdown: Demand-Driven Marketing Campaigns + Structured Systems
TRACK 03
- You understand the marketing ecosystem, you have selected channels that light you up and will create demand and visibility.
- You will build a 90-day, multi-channel marketing campaign, align on your goals and KPI’s, create your Brand Marketing and Content Calendar, then set up a Project Management task tracking system to effectively execute it.
Feeling pumped about the marketing channels that are right for you
OBJECTIVE
DR PRASANTHI L'ORIENT
exactly what kind of marketing are we talking about here?
BUT SAX...
Here’s the kind of marketing we focus on inside the Incubator—tactics that build demand, deepen connection, and actually move the needle.
You don’t need to do everything.
You just need to do the right things.
KATE HUDSON INBLOOM
BY WAY OF
Social media + digital content (ie. substack, blog, podcast or other digital channel)
📱
Strategic product placement (non-traditional retail partnerships + activations)
🛍️
Community building programs, including customers, influencers, affiliates, ambassadors
💁🏼♀️
Partnerships + collaborations
🤝
PR + pitching yourself for visibility
🗞️
Email (automations + newsletters)
📬
🎟️
Events, IRL + digital
who This is NOT for
the creating forward founder evolution
These are the types of founders who are the best fit for The Incubator.
You’ve gone all in, you’ve gotten traction, people think you’re bigger than you are but you know you’re leaving money on the table.
You’ve proven yourself and even have a marketing lead now, but you know you have big gaps to fill before you get to the next level.
Pre-launch brands that haven’t got a clear vision, or created/tested their product yet.
Founders looking for an agency to “do it for them” (this is a guided mentorship, not a done-for-you).
Businesses that aren’t ready to invest time and energy into their brand credibility.
scaling
7-figure entrepreneur
BEAUTY, WELLNESS, LIFESTYLE
Launching
Overextended FoundeR
growing
6-figure business
START YOUR JOURNEY
Book A Strategy Sesh
You’ve got a product, you want to be taken seriously, but you know it won’t happen if you keep playing small with DIY and guesswork.
This isn't a DIY course, or DIY anything. It's done with you.
What You Get + How It Works 🔍
Inside the Incubator, we blend expert mentorship, customizable systems, and real-time support so you're not just learning what to do, but actually doing it—with strategy, structure, and a partner in your corner.
High-touch container built for implementation.
The Incubator is designed for those who want a cohesive brand message, a demand-driven marketing engine, a clear roadmap, and systems that set them up for success—with a mentor who’s in it with them every step of the way.
No matter your stage of business, you shouldn’t have to navigate brand and marketing growth alone. The Creating Forward Incubator offers two ways to work together.
Both tiers are a hybrid of 1:1 mentorship and group coaching, and both include access to my mentorship framework, expert feedback, AI-powered tools, and a tight-knit founder community.
Both tiers are a hybrid of 1:1 mentorship and group coaching, and both include access to my mentorship framework, expert feedback, AI-powered tools, and a tight-knit founder community.
CHOOSE YOUR CREATING FORWARD PATH
What You Get + How It Works 🔍
For founders who want group momentum but with full-access private mentorship + 1:1 strategic partnership.
➕ Custom Trainings Walkthroughs Or How-to Tutorials
✅ Everything in Core Access
➕ Four 1:1 Strategy Sessions
➕Private 1:1 Mentorship Chat with Sax
For founders who want group momentum with light 1:1 mentorship and strategic support.
✅ Weekly Accountability + Productivity Rituals
✅ Six 60-minute Group Mentorship Sessions
✅ GPT Thought Partner Workshop & Custom Guides
✅ Private Forward Founders Community Platform
✅ Three Material Reviews (My Eyes on Your Work)
➕ On Demand SOS Pow-Wow Sessions (>2 hours)
➕ Unlimited Material Reviews
TIER 1: CORE ACCESS
hybrid COACHING X LIGHT 1:1 mentorship
TIER 2: cmo suite
hybrid group coaching X Full 1:1 Mentorship
✅ Three Expert Masterclasses (Email, Retail, and Content)
✅ Training Tracks + Bonus Playbooks
✅ Custom Roadmap Aligned to Your Business Goals
✅ Two 1:1 Strategy Sessions
✅ Founder Collaboration (Beauty, Wellness, and Lifestyle)
Book a Sesh to Get Started
hybrid COACHING X LIGHT 1:1 mentorship
TIER 1: CORE ACCESS
Join the Incubator with a structured strategy, expert guidance, and access to me through group mentorship, live Q&As, and limited private sessions. This tier is perfect if you’re ready to grow with community, accountability, and just the right amount of personalized feedback along the way.
CORE ACCESS INVESTMENT
Launch offer: Save 25%
Payment Plan: $1200/mth x 3
Pay in Full $3525
(PIF gets a bonus Free 1:1 Sesh, value $550)
Payment Plan: $1200/mth x 3
Pay in Full $3525
(PIF gets a bonus Free 1:1 Sesh, value $550)
Everything in Core Access, plus ongoing 1:1 mentorship with me throughout the cohort. This tier is designed for founders who want hands-on collaboration and implementation support across brand, marketing, and growth—with me in your corner the entire way.
TIER 2: cmo suite
hybrid group coaching X Full 1:1 Mentorship
cmo SUITE INVESTMENT
Launch offer: Save 25%
Payment Plan: $2400/mth x 3
Pay in Full $7100
(PIF gets a bonus Free 1:1 Sesh, value $550)
Payment Plan: $2400/mth x 3
Pay in Full $7100
(PIF gets a bonus Free 1:1 Sesh, value $550)
What Changes When You Have This Kind of Support?
Your brand stops being just that thing you’re working on. It’s in demand. And you’re leading it like a boss.
START CREATING FORWARD
Everything is managed in a centralized Brand Marketing Calendar and Content Planner.
You finally have a clear, demand-driven marketing strategy.
You have a Sticky Brand DNA and cohesive positioning that aligns with your BFF-level Customer Profile.
Your email sequences and campaigns are built, locked and loaded.
Your content strategy is dialed in and you have a system set up to ideate ahead of time, create, edit and manage the whole thing.
You are proactive, your marketing campaigns are mapped out by the quarter now instead of making things up from week to week.
You stop second-guessing everything. It feels way more doable. You start building the brand you know you’re capable of.
🤖
🌱
🧬
🛠️
🧭
📮
📆
You are leveraging AI tools and GPT like a pro - accelerating your productivity and decision-making process.
📑
YOU ARE INVITED ⚡️
Join The Founding Cohort
Book a Sesh to Get Started
Only 4 spots left.
This is a 3-month, high-proximity, expert-backed mentorship experience for beauty, wellness, and lifestyle founders
Limited to just 6 founders.
AMBER
@beingjamielugo
"I loved your mentorship style. I loved it. Very affirming and encouraging and also pushing me to always explore more and more."
JAMIE
Bridgitte
MODERN MIND
BEING JAMIE LUGO
GUT PERSONAL
"That customer research was so bloody eye opening - soooooo valuable. I’m totally mesmerized reading through everything!!"
"You’ve been such a huge catalyst for us for growth, and this year we, I know, will do three to five million, if not more. I’m just so excited to grow this biz."
@modernmind
@gutpersonal
COCOA ISMS
KOOK BEAUTY
Zandra STONE
@zandrastone_studio
"Your mentorship style is supportive and well informed. being a good listener is everything and you are a great listener."
ZANDRA
@gotkook
"You were very engaged and supportive during our 1:1 coaching sessions. You had great energy and made me feel supported."
CHRISTINA
@cocoa.isms
"I’m incredibly more self-assured. I felt a lot of anxiety if I was doing the right thing,. Now, the mental fog is gone, I’m SO excited to knock this out of the park.
SYMONE
This is a high-proximity, done-with-you offering so spots are intentionally limited.
1️⃣
book a supercharged strategy sesh
how to join
3️⃣
If we are a yes, we'll set your kick-off date and if it's a not right now kind of thing I'll point you in the right direction
If we are aligned, I’ll create your Custom Roadmap and we’ll jump on another call so I can guide you through it
2️⃣
BOOK A supercharged STRATEGY SESH
INBLOOM
Can we troubleshoot with others in a group setting?
Can I get the full breakdown of the training and everything that is included?
How much access do we have to you and what does that look like?
Does this include implementation or is it just strategy?
What if I’m not tech savvy with AI or other tools?
FAQ
Yes!! I’m the guide your entire way, but peer to peer learning is so valuable as a founder, and is an incredible way to get external perspective.
Can we troubleshoot with others in a group setting?
Yes, for sure, I can walk you through the plan in even more detail during your Supercharged Strategy Session.
Can I get the full breakdown of the training and everything that is included?
Both options have 1:1 access - this is NOT a DIY course and I am invested in your success.
How much access do we have to you and what does that look like?
CMO-Suite Private Mentorship Tier:
I’m your strategic partner and wingwoman throughout the entire journey. You’ll get a private 1:1 chat for voice notes, emails, and updates—plus personalized material reviews (think website copy, email flows, content plans—whatever you're working on). We’ll have 1:1 strategy sessions, deep work calls, and co-creation time, along with full access to everything included in the group Core Access tier.
Core Access Tier:
You still get me as your strategic thought partner, just in a group setting. This includes two 1:1 strategy and deep work sessions, live group mentorship with hot seats and real-time audits, and direct access to me in the Open Studio group chat during office hours.
Yes!! We implement, execute and take action together from the get go. I call this Creating Forward. Strategy is gold, but only when it’s put into action. My role is to keep you in momentum and making sure that every action is a calculated (but not over thinking) step toward your goals.
Does this include implementation or is it just strategy?
No worries, my systems are all founder-first and user-friendly. And if you’re having any blocks, we’ll work through them together 😊
What if I’m not tech savvy with AI or other tools?
Ready to Launch, Grow and Scale Your Brand?
Only 4 spots left for founding cohort pricing.
Book your sesh to get started
If this sounds like something you’ve been wishing existed - it does. Book your free Supercharged Strategy Sesh to make sure it’s the right fit for you.
