BY WAY OF
BRAND MARKETING INCUBATOR
Where BRANDS tap into better marketing
The Creating Forward Incubator is for beauty, wellness, and lifestyle founders ready to launch, grow, and scale with a clear roadmap, expert-level mentorship and structured implementation support.
Where founders and early stage teams build confidence, and we build brands that break through.
SCHEDULE A FREE INTRO SESH
ZANDRA STONE
SLEEP OR DIE
You’ve got a cool product and vision, but it’s just not clicking. Sometimes things work, sometimes they don’t — you’ve got the pieces, but not how to fit them together.
"OMG it’s me" 🤭
You’ve hired freelancers, followed DIY advice, teamed up with GPT, and tried to keep up with things the brands you love are doing—but your marketing still feels disconnected and impossible to manage.
You’ve Tried It All — But Your Marketing Still Feels Like a Mess
Meanwhile, that other brand is showing consistently up with on-point content, kick-ass messaging, a full waitlist, podcast spots, and the retail collabs on your manifestation board. 😢
IS THIS YOU?
You’re testing influencer gifting, tweaking your Shopify, trying to reverse engineer it-brand playbooks—but without the team, budget, or support, it’s hard to keep up.
You’re Playing the It-Brand Game Without the It-Brand Team
You’re Stuck Editing While Everyone Else Is Executing
You’re still editing that reel from two weeks ago while other founders are showing up every day with clear and cohesive content (that you keep saving as inspo).
You’re trying to look legit and you go through phases of feeling confident… then you come back to feeling like you don’t know what you're doing, stuck figuring out what to do next with no clear throughline.
You Bounce Between Confidence and WTF Am I Doing?
Most marketing advice skips the foundation: your Sticky Brand DNA. Once that’s set, strategy stops feeling like guessing and starts feeling like clarity you can execute.
If your marketing feels all over the place, it’s not you
TAKE AWAY THE guesswork with SBDNA
SCHEDULE A FREE INTRO SESH
You’ve tried a little bit of everything
Freelancers, interns, content calendars, community chats, probably GPT—None of it has really moved the needle. There are some pretty obvious gaps to fill and just thinking about where and how is overwhelming.
Been There. Tried That.
Still Stuck
Still feeling stuck? You’re not alone.
You don’t need
HERE'S THE KICKER...
A 6-FIGURE BUDGET
TO DO MORE
more ideas
more advicE
So if it’s not about doing more…
What is it about?
It’s about building on a foundation that actually sticks.
That’s why inside The Incubator, we don’t start with content.
We start with your Sticky Brand DNA — and everything flows from there.
Why hasn’t your marketing been working?
➡️ You’re executing without anchoring.
➡️ Creating without clarity.
➡️ Building without a brand that sticks.
Because it was built on top of a brand that’s not fully defined.
You need a repeatable marketing system rooted in what makes your brand connect with your dream customer on the BFF-level—and turns your product into a must-have.
Sticky Brand DNA™.
Once your SBDNA is clear, everything else becomes easier — and far more effective.
At Creating Forward, we call this your
It’s the foundational strategy that clarifies your positioning, amplifies your marketing, and turns everything you already know about your product into a brand people obsess over.
It’s the first thing we build inside The Incubator — whether you’re launching or already established.
THIS IS WHERE You need Sticky Brand DNA
We'll talk about your business and goals, then I’ll offer insights to help build your brand and enhance your marketing.
If it feels aligned, we’ll talk about working together. If not, you’ll still walk away with value and will be a part of my Founder community, which means you’ll be on my radar for partnership opps and be invited to events.
START WITH A FREE INTRO SESSION
THE SUPERCHARGED STRATEGY SESSION
Here’s what you probably haven’t tried - yet…
ZANDRA stone
Having a partner in your business who sees the full picture
I'm right there beside you to strategize, prioritize, and implement—step by step.
"This mentorship feels like such a safe space to ask all my questions, and I’ve been able to learn so much because of that."
SLEEP OR DIE
"This roadmap approach has made it so clear how to prioritize my next steps—it’s exactly what I needed."
MODERN MIND
"The templates and examples you shared made it so much easier to tackle something that initially felt overwhelming."
It’s not a cheat sheet or a bigger budget. It’s having someone who’s done it before to guide you — and help turn every action into a calculated step toward real growth.
Creating Forward is a community of beauty, wellness and lifestyle founders and brands who are launching, growing and scaling their businesses with structured, high-touch, expert-level mentorship and implementation support.
HI, I’M SAX. I’m the founder of Creating Forward Studio
IFGT ConfidencE
Leveraging AI & Structured Systems
Yes, I’m Really Good At Marketing But...
Not Consulting, Not DIY - This Is Done WITH You Partnership
let's talk business
- Co-creation + strategic thought partnership
- Execution + implementation support
- Streamlined systems, structure + prioritization
The brand and the marketing are almost a given. The game-changer for founders in my mentorship containers is that I keep them moving forward, right when they would usually get stuck:
Yes, I’m Really Good At Marketing But...
I know that more advice and more ideas will just add to your overwhelm. Here, we are “creating forward”, and we’re implementing things together.
This means we create strategies, but then we take action, we embrace “test, learn, evolve” energy and we maintain momentum.
Not Consulting, Not DIY - This Is Done WITH You Partnership
When we feel supported and in control we can grow.
I help founders implement structure, with workflows, systems, templates, and GPT guides to accelerate their productivity and better manage their business so that they are set up to scale without overthinking every single thing.
Leveraging AI & Structured Systems
Being a founder is not, not a mindset game.
I believe that to show up for your business, you have to show up for yourself so while we’re here getting things done, we’re also consciously moving through all the things that block your path and anchoring in confidence building practices.
IFGT ConfidencE
BOOK YOUR FREE
INTRO SESH
THE SUPERCHARGED STRATEGY SESSION
You get a repeatable system
WE DO IT ALL TOGETHER
We follow my proven framework
We co-create the strategy
We implement systems
We execute together
You get expert-level feedback
You get marketing wins on the table
Getting pitched to pop up at it-brand events
cocoaisms
Here’s a glimpse at what’s started to shift for founders inside Creating Forward—real wins, real momentum.
You start gaining real traction
Selling hundreds of units on launch day
sLEEP OR DIE
Doubling her conversion on BFCM
gut personal
Getting featured in major media outlets
by way of
FOUNDER THOUGHT LEADERSHIP
sama
Pitching HER brand and people saying yes
lifting the mood
Full Stack Marketing & Mentorship
The Creating
Forward Method™
Sticky Brand DNA™
BFF customer CONNECTION ™ ALIGNED marketinG
IFGT CONFIDENCE
CONTENT
COMMUNITY
But in the era of "humanized brands" your brand needs (and deserves) more.
“Mission, vision, values”, sinking money into paid ads, influencer gifting, cool design might have worked in 2018.
Based on first-hand experience building it-brands and supporting early-stage teams, the CFI Program is built on these core frameworks that will power your entire marketing ecosystem:
OUR CURRICULUM
THE ESSENTIAL TRAINING TRACKS
L'ORIENT
MODERN MIND
1️⃣
The Reality of BRAND BUILDING
in the Humanized Brand Era
Sticky Brand DNA™ & BFF-Level Positioning
2️⃣
Brand Integration & Creative DirectioN
3️⃣
BFF-Connection + Storytelling With Social + Digital Content
4️⃣
ALIGNED Marketing Campaigns TO CONNECT, CONVERT + CULTIVATE
5️⃣
Snap you out of status quo brand building mindset.
- Reframe what it actually takes to stand out and scale today and introduce you to the concept of Sticky Brand DNA Framework as your foundation.
- We look at the state of brand building in an era of "humanized brands” with an introduction to the philosophy, transformation, and structure of The Creating Forward Incubator.
OBJECTIVE
BY WAY OF
Knowing Your Standout Position In The Market
OBJECTIVE
- You know the **** out of your brand and your product ecosystem; it’s unique perspective, who it’s for, how it shows up in the world and how to talk about it so that people understand it and buy it.
- You will leave the SBDNA Strategic Direction Lab with a defined Sticky Brand DNA Strategy; your unique positioning, your founder story, your BFF-Customer profile, your brand language, positioning, and set of unique perspectives.
- You are ready to bring it to life and create your demand-driven marketing strategy to get it out there.
bring your sbdna to life visually & verbally
OBJECTIVE
- You are clear on the creative direction you want for your brand and content.
- You will have all the references and direction you need to integrate your Brand DNA and visual identity across relevant customer touch points like web, email and content.
- You will have a clear brief and connections to people you might need to engage to make it happen.
BY WAY OF
Feeling in control of your content strategy and creation workflow
OBJECTIVE
- You are putting things out into the world.
- You will have a content playbook to follow for execution across social media channels like Instagram, LinkedIn, TikTok, Substack, email newsletters and whatever else you decide is right for your business.
- You will have a content workflow to manage everything from measuring insights, to creating monthly strategies, content ideation, script writing, editing, posting and building community.
Feeling pumped about the marketing channels that are right for you
OBJECTIVE
- You understand the marketing ecosystem, you have selected channels that light you up and will create demand and visibility.
- You will build a 90-day, multi-channel marketing campaign, align on your goals and KPI’s, create your Brand Marketing and Content Calendar, then set up a Project Management task tracking system to effectively execute it.
Demand-Driven Marketing Campaigns + Structured Systems
5️⃣
BY WAY OF
exactly what kind of marketing are we talking about here?
BUT SAX...
Here’s the kind of marketing we focus on inside the Incubator—tactics that build demand, deepen connection, and actually move the needle.
You don’t need to do everything.
You just need to do the right things.
Social media + digital content (ie. substack, blog, podcast or other digital channel)
📱
Strategic product placement (non-traditional retail partnerships + activations)
🛍️
Community building programs, including customers, influencers, affiliates, ambassadors
💁🏼♀️
Partnerships + collaborations
🤝
PR + pitching yourself for visibility
🗞️
Email (automations + newsletters)
📬
Events, IRL + digital
🎟️
who This is NOT for
the creating forward founder evolution
You’ve got a product, you want to be taken seriously, but you know it won’t happen if you keep playing small with DIY and guesswork.
You’ve gone all in, you’ve gotten traction, people think you’re bigger than you are but you know you’re leaving money on the table.
You’ve proven yourself and even have a marketing lead now, but you know you have big gaps to fill before you get to the next level.
Early concept brands that haven't got a clear vision, or product in development yet.
Founders looking for an agency to “do it for them” (this is a guided mentorship, not a done-for-you).
Businesses that aren’t ready to invest time and energy into their brand credibility.
scaling
7-figure entrepreneur
BEAUTY, WELLNESS, LIFESTYLE
Launching
Overextended FoundeR
growing
6-figure business
START YOUR JOURNEY
BOOK A STRATEGY SESH
These are the types of founders who are the best fit for The Incubator.
This isn't a DIY course, or DIY anything. It's done with you.
The Incubator is designed for those who want a cohesive brand message, a demand-driven marketing engine, a clear roadmap, and systems that set them up for success—with a mentor who’s in it with them every step of the way.
Both tiers are a hybrid of 1:1 mentorship and group coaching, and both include access to my mentorship framework, expert feedback, AI-powered tools, and a tight-knit founder community.
CHOOSE YOUR CREATING FORWARD PATH
What You Get + How It Works 🔍
BOOK A SESH TO GET STARTED
PROGRAM FEATURE
CMO SUITE
core
access
Training Tracks + Bonus Playbooks
Custom Roadmap Aligned to Your Business Goals
On Demand SOS Pow-Wow Sessions (>2 hours)
Two 1:1 Strategy Sessions
Three Expert Masterclasses (Email, Retail, and Content)
Six 60-minute Group Mentorship Sessions
GPT Thought Partner Workshop & Custom Guides
Private Forward Founders Community Platform
Three Material Reviews (My Eyes on Your Work)
Founder Collab (Beauty, Wellness, and Lifestyle)
Weekly Accountability + Productivity Rituals
Four Extra 1:1 Strategy Sessions
Private 1:1 Mentorship Chat
Unlimited Material Reviews
Custom Trainings Walkthroughs Or How-to Tutorials
✅
✅
✅
✅
✅
✅
✅
✅
✅
✅
❌
❌
❌
❌
❌
✅
✅
✅
✅
✅
✅
✅
✅
✅
✅
✅
✅
✅
✅
✅
How to Decide Between Core & CMO
the CMO Suite is for you
Choose the level of access that matches your style of support.
Core Access is the right fit for you
If you’re more of a “point me in the right direction and let me run with it” founder, and you want structured strategy, group mentorship, and a chance to submit your work for remote feedback with lighter 1:1 access to Sax with 3 materials reviews
Both tiers get my eyes and strategy, the CMO Suite gives you private time, personalized feedback, and hands-on co-creation with me.
If you’re the kind of founder who wants to collaborate directly with me as your strategic CMO thought partner, with a double the private 1:1 mentorship sessions, a 1:1 chat channel for back-and-forth collaboration, and unlimited material reviews.
CORE ACCESS
JOIN THE CORE ACCESS
THE INVESTMENT
You’re one step away from building the marketing system your brand needs.
Pick the tier that fits your stage of business and get ready to build your Sticky Brand DNA, plan your campaigns, and finally market with clarity.
Group Momentum & Light Touch Mentorship
Full Access, 1:1 Mentorship, & Deep Strategy Support
CMO SUITE
JOIN THE CMO SUITE
You stop second-guessing everything. It feels way more doable. You start building the brand you know you’re capable of.
🌱
What Changes When You Have This Kind of Support?
Your brand stops being just that thing you’re working on. It’s in demand. And you’re leading it like a boss.
START CREATING FORWARD
You have a Sticky Brand DNA and cohesive positioning that aligns with your BFF-level Customer Profile.
🧬
Your content strategy is dialed in and you have a system set up to ideate ahead of time, create, edit and manage the whole thing.
🛠️
You are proactive, your marketing campaigns are mapped out by the quarter now instead of making things up from week to week.
📆
🤖
You are leveraging AI tools and GPT like a pro - accelerating your productivity and decision-making process.
We'll talk about your business and goals, then I’ll offer insights to help build your brand and enhance your marketing.
If it feels aligned, we’ll talk about working together. If not, you’ll still walk away with value and will be a part of my Founder community, which means you’ll be on my radar for partnership opps and be invited to events.
Book Your Intro Chat
Book your Sesh
THE SUPERCHARGED STRATEGY SESSION
"I loved your mentorship style. I loved it. Very affirming and encouraging and also pushing me to always explore more and more."
JAMIE
BEING JAMIE LUGO
@beingjamielugo
"You’ve been such a huge catalyst for us for growth, and this year we, I know, will do three to five million, if not more. I’m just so excited to grow this biz."
BRIDGETTE
GUT PERSONAL
@gutpersonal
"That customer research was so bloody eye opening - soooooo valuable. I’m totally mesmerized reading through everything!!"
amber
modern mind
@modernmind
"You were very engaged and supportive during our 1:1 coaching sessions. You had great energy and made me feel supported."
CHRISTINA
kook beauty
@gotkook
"Your mentorship style is supportive and well informed. being a good listener is everything and you are a great listener."
ZANDRA
zandra stone
@zandrastone_studio
"I’m incredibly more self-assured. I felt a lot of anxiety if I was doing the right thing,. Now, the mental fog is gone, I’m SO excited to knock this out of the park.
SYMONE
cocoa isms
@cocoa.isms
1️⃣
book a supercharged strategy sesh
how to join
BOOK A supercharged STRATEGY SESH
If we are a yes, we'll set your kick-off date and if it's a not right now kind of thing I'll point you in the right direction
3️⃣
If we are aligned, I’ll create your Custom Roadmap and we’ll jump on another call so I can guide you through it
2️⃣
Can we troubleshoot with others in a group setting?
Can I get the full breakdown of the training and everything that is included?
How much access do we have to you and what does that look like?
Does this include implementation or is it just strategy?
What if I’m not tech savvy with AI or other tools?
FAQ
Yes!! I’m the guide your entire way, but peer to peer learning is so valuable as a founder, and is an incredible way to get external perspective.
Can we troubleshoot with others in a group setting?
Can we troubleshoot with others in a group setting?
Yes, for sure, I can walk you through the plan in even more detail during your Supercharged Strategy Session.
Can I get the full breakdown of the training and everything that is included?
Can I get the full breakdown of the training and everything that is included?
Both options have 1:1 access - this is NOT a DIY course and I am invested in your success.
How much access do we have to you and what does that look like?
CMO-Suite Private Mentorship Tier:
I’m your strategic partner and wingwoman throughout the entire journey. You’ll get a private 1:1 chat for voice notes, emails, and updates—plus personalized material reviews (think website copy, email flows, content plans—whatever you're working on). We’ll have 1:1 strategy sessions, deep work calls, and co-creation time, along with full access to everything included in the group Core Access tier.
Core Access Tier:
You still get me as your strategic thought partner, just in a group setting. This includes two 1:1 strategy and deep work sessions, live group mentorship with hot seats and real-time audits, and direct access to me in the Open Studio group chat during office hours.
How much access do we have to you and what does that look like?
Yes!! We implement, execute and take action together from the get go. I call this Creating Forward. Strategy is gold, but only when it’s put into action. My role is to keep you in momentum and making sure that every action is a calculated (but not over thinking) step toward your goals.
Does this include implementation or is it just strategy?
Does this include implementation or is it just strategy?
No worries, my systems are all founder-first and user-friendly. And if you’re having any blocks, we’ll work through them together 😊
What if I’m not tech savvy with AI or other tools?
What if I’m not tech savvy with AI or other tools?
BY WAY OF
Where BRANDS tap into better marketing
Where founders tap into better marketing
Where founders tap into better marketing
The Creating Forward Incubator is for beauty, wellness, and lifestyle founders ready to launch, grow, and scale with a clear roadmap, expert-level mentorship and structured implementation support.
Where founders build confidence and we build brands that break through.
12 WEEK BRAND MARKETING INCUBATOR
SCHEDULE A FREE INTRO SESH
SLEEP OR DIE
ZANDRA STONE
Where founders and early stage teams build confidence, and we build brands that break through.
The Creating Forward Incubator is for beauty, wellness, and lifestyle founders ready to launch, grow, and scale with a clear roadmap, expert-level mentorship and structured implementation support.
A proven path and support the entire way through - not just templates and trainings or advice.
Meanwhile, that other brand is showing up consistently with on-point content, kick-ass messaging, a full waitlist, podcast features, and retail collabs that are on your manifestation board. 😢
OMG it’s me 🤭
You’ve Tried It All — But Your Marketing Still Feels Like a Mess
You’ve hired freelancers, followed DIY advice, teamed up with GPT, and tried to keep up with things the brands you love are doing—but your marketing still feels disconnected and impossible to manage.
IS THIS YOU?
You’ve got a cool product, a vision that lights you up, and you’ve been trying to get it out there and in front of the right people — but it’s just not clicking. Sometimes things work, sometimes they don’t — you feel like you have all the pieces, but you don’t know how to put them together.
You’re Playing the It-Brand Game Without the It-Brand Team
You’re testing influencer gifting, tweaking your Shopify, trying to reverse engineer it-brand playbooks—but without the team, budget, or support, it’s hard to keep up.
You’re Stuck Editing While Everyone Else Is Executing
You’re still editing that reel from two weeks ago while other founders are showing up every day with clear and cohesive content (that you keep saving as inspo).
You Bounce Between Confidence and "WTF Am I Doing?"
You’re trying to look legit and you go through phases of feeling confident… then you come back to feeling like you don’t know what you're doing, stuck figuring out what to do next with no clear throughline.
If your marketing feels all over the place, it’s not you
Most marketing advice skips the foundation: your Sticky Brand DNA. Once that’s set, strategy stops feeling like guessing and starts feeling like clarity you can execute.
TAKE AWAY THE guesswork with SBDNA
SCHEDULE A FREE INTRO SESH
You’ve tried a little bit of everything
Freelancers, interns, content calendars, community chats, probably GPT—None of it has really moved the needle. There are some pretty obvious gaps to fill and just thinking about where and how is overwhelming.
Been There. Tried That.
Still Stuck
Still feeling stuck? You’re not alone
You don’t need more ideas
You don’t need more advice
You don’t need a 6-figure budget
You don’t even need to do more
HERE'S THE KICKER...
You need a strategy that is designed to align with your brand, your customer, and your business goals. And most importantly — someone in your corner helping you actually do it.
Because the difference between you and that $1K–$2M founder story you just heard on a podcast?
Here’s what you probably haven’t tried - yet…
- Who helps you turn scattered thoughts into focused strategy
- Who keeps you moving forward at the exact moment you’d normally get stuck.
- Someone who’s done it before—who gives you a plan that feels energizing instead of overwhelming.
It’s not a cheat sheet or a bigger budget. It’s having someone who’s done it before to guide you — and help turn every action into a calculated step toward real growth.
more ideas
more advice
a 6-figure budget
To do more
You don’t need
You don’t need
You don’t need
You don’t need
So if it’s not about doing more…
what is it about?
It’s about building on a foundation that actually sticks.
That’s why inside The Incubator, we don’t start with content.
We start with your Sticky Brand DNA — and everything flows from there.
Why hasn’t your marketing been working?
➡️ You’re executing without anchoring.
➡️ Creating without clarity.
➡️ Building without a brand that sticks.
Because it was built on top of a brand that’s not fully defined.
Sticky Brand DNA™.
Once your SBDNA is clear, everything else becomes easier — and far more effective.
At Creating Forward, we call this your
It’s the foundational strategy that clarifies your positioning, amplifies your marketing, and turns everything you already know about your product into a brand people obsess over.
It’s the first thing we build inside The Incubator — whether you’re launching or already established.
THIS IS WHERE You need Sticky Brand DNA
You need a repeatable marketing system rooted in what makes your brand connect with your dream customer on the BFF-level—and turns your product into a must-have.
We'll talk about your business and goals, then I’ll offer insights to help build your brand and enhance your marketing.
If it feels aligned, we’ll talk about working together. If not, you’ll still walk away with value and will be a part of my Founder community, which means you’ll be on my radar for partnership opps and be invited to events.
START WITH A FREE INTRO SESSION
THE SUPERCHARGED STRATEGY SESSION
Here’s what you probably haven’t tried - yet…
MODERN MIND
ZANDRA stone
SLEEP OR DIE
"This is so cohesive. It feels really good and super scalable, which I think has been one of the biggest goals from the get-go... "
And yes — I’m in it with you, offering strategy, guidance, and eyes on your work when it matters most.
Having a partner in your business who sees the full picture
"These sessions are helping me get out of my own way and actually make decisions instead of tweaking things endlessly."
"The community piece pushed me to move from an everything concept to being specific and setting goals so I know if I am achieving success."
Inside The Incubator, you get a step-by-step roadmap, expert mentorship, and access to my full brand + marketing method, alongside real-time feedback and collaborative support.
It’s not a cheat sheet or a bigger budget. It’s having someone who’s done it before to guide you — and help turn every action into a calculated step toward real growth.
I built Creating Forward Studio to give founders a proven path — not just advice.
HI, I’M SAX. I’m the founder of Creating Forward Studio
Yes, I’m Really Good At Marketing But...
Not Consulting, Not DIY - This Is Done WITH You Partnership
IFGT ConfidencE
Leveraging AI & Structured Systems
let's talk business
Creating Forward is a community of beauty, wellness and lifestyle founders and brands who are launching, growing and scaling their businesses with structured, high-touch, expert-level mentorship and implementation support.
- Co-creation + strategic thought partnership
- Execution + implementation support
- Streamlined systems, structure + prioritization
The brand and the marketing are almost a given. The game-changer for founders in my mentorship containers is that I keep them moving forward, right when they would usually get stuck:
Yes, I’m Really Good At Marketing But...
I know that more advice and more ideas will just add to your overwhelm. Here, we are “creating forward”, and we’re implementing things together. This means we create strategies, but then we take action, we embrace “test, learn, evolve” energy and we maintain momentum.
Not Consulting, Not DIY - This Is Done WITH You Partnership
When we feel supported and in control we can grow. I help founders implement structure, with workflows, systems, templates, and GPT guides to accelerate their productivity and better manage their business so that they are set up to scale without overthinking every single thing.
Leveraging AI & Structured Systems
Being a founder is not, not a mindset game. I believe that to show up for your business, you have to show up for yourself so while we’re here getting things done, we’re also consciously moving through all the things that block your path and anchoring in confidence building practices.
IFGT ConfidencE
BOOK YOUR FREE INTRO SESH
THE SUPERCHARGED STRATEGY SESSION
You get a repeatable system
WE DO IT ALL TOGETHER
We follow my proven framework
We co-create the strategy
We implement systems
We execute together
You get expert-level feedback
You get marketing wins on the table
Here’s a glimpse at what’s started to shift for founders inside Creating Forward—real wins, real momentum.
Pitching HER brand and people saying yes
Getting featured in major media outlets
FOUNDER THOUGHT LEADERSHIP
LIFTING THE MOOD
by way of
SAMA
Doubling her conversion on BFCM
Getting pitched to pop up at it-brand events
Selling hundreds of units on launch day
GUT PERSONAL
COCOA.ISMS
sleep or die
You start gaining real traction
We'll talk about your business and goals, then I’ll offer insights to help build your brand and enhance your marketing.
If it feels aligned, we’ll talk about working together. If not, you’ll still walk away with value and will be a part of my Founder community, which means you’ll be on my radar for partnership opps and be invited to events.
get into creating forward momentum
THE SUPERCHARGED STRATEGY SESSION
But in the era of "humanized brands" your brand needs (and deserves) more.
“Mission, vision, values”, sinking money into paid ads, influencer gifting, cool design might have worked in 2018.
Sticky Brand DNA™
BFF-level customer CONNECTION ™
ALIGNED MARKETING
IFGT* CONFIDENCE
Full Stack MarketinG & Mentorship 😇
The Creating Forward Method™
CONTENT
community
Based on first-hand experience building it-brands and supporting early-stage teams, the CFI Program is built on these core frameworks that will power your entire marketing ecosystem.
*I FUCKING GOT THIS
- Reframe what it actually takes to stand out and scale today and introduce you to the concept of Sticky Brand DNA Framework as your foundation.
- We look at the state of brand building in an era of "humanized brands” with an introduction to the philosophy, transformation, and structure of The Creating Forward Incubator.
Snap you out of status quo brand building mindset.
OBJECTIVE
TRAINING TRACK 01
MODERN MIND
The Reality of BRAND BUILDING in the Humanized Brand Era
Sticky Brand DNA™ & BFF-Level Positioning
TRAINING TRACK 02
- You know the **** out of your brand and your product ecosystem; it’s unique perspective, who it’s for, how it shows up in the world and how to talk about it so that people understand it and buy it.
- You will leave the SBDNA Strategic Direction Lab with a defined Sticky Brand DNA Strategy; your unique positioning, your founder story, your BFF-Customer profile, your brand language, positioning, and set of unique perspectives.
- You are ready to bring it to life and create your demand-driven marketing strategy to get it out there.
KNOW YOUR STANDOUT POSITION IN THE MARKET
KOOK
OBJECTIVE
TRAINING TRACK 03
Brand Integration & Creative DirectioN
- You are clear on the creative direction you want for your brand and content.
- You will have all the references and direction you need to integrate your Brand DNA and visual identity across relevant customer touch points like web, email and content.
- You will have a clear brief and connections to people you might need to engage to make it happen.
bring your DNA to life visually & VERBALLY
OBJECTIVE
GUT PERSONAL
TRAINING TRACK 04
BFF-Connection + Storytelling With Social + Digital Content
- You are putting things out into the world.
- You will have a content playbook to follow for execution across social media channels like Instagram, LinkedIn, TikTok, Substack, email newsletters and whatever else you decide is right for your business.
- You will have a content workflow to manage everything from measuring insights, to creating monthly strategies, content ideation, script writing, editing, posting and building community.
Feeling in control of your content strategy and creation workflow
OBJECTIVE
JAMIE LUGO
ALIGNED Marketing Campaigns TO CONNECT, CONVERT + CULTIVATE
TRAINING TRACK 05
- You understand the marketing ecosystem, you have selected channels that light you up and will create demand and visibility.
- You will build a 90-day, multi-channel marketing campaign, align on your goals and KPI’s, create your Brand Marketing and Content Calendar, then set up a Project Management task tracking system to effectively execute it.
Feeling pumped about the marketing channels that are right for you
OBJECTIVE
DR PRASANTHI L'ORIENT
CONVERSION CONFIDENCE & SCALABLE SYSTEMS
TRAINING TRACK 06
- You have retention strategies in place like subscription, repeat purchase tactics, to maximize sales and drive brand loyalty
- You are getting stellar reviews from customers that you can use as social proof and do the selling for you
- You have systems in place to control your business, and adopt the test, learn, evolve method which lets you make informed decisions
INCREASING YOUR CONVERSION WITH SALES STRATEGIES THAT DRIVE REVENUE
OBJECTIVE
lifting the mood
get into creating forward momentum
BOOK YOUR FREE INTRO SESSION
exactly what kind of marketing are we talking about here?
BUT SAX...
Here’s the kind of marketing we focus on inside the Incubator—tactics that build demand, deepen connection, and actually move the needle.
You don’t need to do everything.
You just need to do the right things.
KATE HUDSON INBLOOM
BY WAY OF
Social media + digital content (ie. substack, blog, podcast or other digital channel)
📱
Strategic product placement (non-traditional retail partnerships + activations)
🛍️
Community building programs, including customers, influencers, affiliates, ambassadors
💁🏼♀️
Partnerships + collaborations
🤝
PR + pitching yourself for visibility
🗞️
Email (automations + newsletters)
📬
🎟️
Events, IRL + digital
who This is NOT for
the creating forward founder evolution
These are the types of founders who are the best fit for The Incubator.
You’ve gone all in, you’ve gotten traction, people think you’re bigger than you are but you know you’re leaving money on the table.
You’ve proven yourself and even have a marketing lead now, but you know you have big gaps to fill before you get to the next level.
Early concept brands that haven’t got a clear vision, or product in development yet.
Founders looking for an agency to “do it for them” (this is a guided mentorship, not a done-for-you).
Businesses that aren’t ready to invest time and energy into their brand credibility.
scaling
7-figure entrepreneur
BEAUTY, WELLNESS, LIFESTYLE
Launching
Overextended FoundeR
growing
6-figure business
You’ve got a product, you want to be taken seriously, but you know it won’t happen if you keep playing small with DIY and guesswork.
We'll talk about your business and goals, then I’ll offer insights to help build your brand and enhance your marketing.
If it feels aligned, we’ll talk about working together. If not, you’ll still walk away with value and will be a part of my Founder community, which means you’ll be on my radar for partnership opps and be invited to events.
START YOUR JOURNEY
BOOK A FREE INTRO SESSION
This isn't a DIY course,
or DIY anything.
It's done with you.
The Incubator is designed for those who want a cohesive brand message, a demand-driven marketing engine, a clear roadmap, and systems that set them up for success with a mentor who’s in it with them every step of the way.
Both tiers are a hybrid of 1:1 mentorship and group coaching, and both include access to my mentorship framework, expert feedback, AI-powered tools, and a tight-knit founder community.
CHOOSE YOUR CREATING FORWARD PATH
What You Get + How It Works 🔍
cmo SUITE
PROGRAM FEATURE
core access
How to Decide Between Core and CMO
If you’re the kind of founder who wants to collaborate directly with Sax as your strategic CMO thought partner, who would benefit from unlimited material reviews, a 1:1 chat channel, and double (4) the number of 1:1 sessions.
If you’re more of a “point me in the right direction and let me run with it” founder, who is ok with most of your support being in a group environment, and lighter 1:1 access to Sax with (2) private sessions, and three material reviews.
JOIN THE CORE ACCESS
PIF bonus: 1 x material review (value $250)
JOIN THE CMO SUITE
PIF bonus: 1 x 30-min 1:1 session (value $550)
CORE ACCESS
CMO SUITE
Choose the level of access that matches your style of support.
Both tiers get my eyes and strategy, the only difference is the level of 1:1 support; CMO Suite gives you private time, personalized feedback, and hands-on co-creation with me.
BOOK A SESH TO GET STARTED
THE SUPERCHARGED STRATEGY SESSION
What Changes When You Have This Kind of Support?
Your brand stops being just that thing you’re working on. It’s in demand. And you’re leading it like a boss.
START CREATING FORWARD
Everything is managed in a centralized Brand Marketing Calendar and Content Planner.
You finally have a clear, demand-driven marketing strategy.
You have a Sticky Brand DNA and cohesive positioning that aligns with your BFF-level Customer Profile.
Your email sequences and campaigns are built, locked and loaded.
Your content strategy is dialed in and you have a system set up to ideate ahead of time, create, edit and manage the whole thing.
You are proactive, your marketing campaigns are mapped out by the quarter now instead of making things up from week to week.
You stop second-guessing everything. It feels way more doable. You start building the brand you know you’re capable of.
🤖
🌱
🧬
🛠️
🧭
📮
📆
You are leveraging AI tools and GPT like a pro - accelerating your productivity and decision-making process.
📑
We'll talk about your business and goals, then I’ll offer insights to help build your brand and enhance your marketing.
If it feels aligned, we’ll talk about working together. If not, you’ll still walk away with value and will be a part of my Founder community, which means you’ll be on my radar for partnership opps and be invited to events.
Book Your Intro Chat
THE SUPERCHARGED STRATEGY SESSION
@beingjamielugo
"I loved your mentorship style. I loved it. Very affirming and encouraging and also pushing me to always explore more and more."
MODERN MIND
BEING JAMIE LUGO
GUT PERSONAL
"That customer research was so bloody eye opening - soooooo valuable. I’m totally mesmerized reading through everything!!"
"You’ve been such a huge catalyst for us for growth, and this year we, I know, will do three to five million, if not more. I’m just so excited to grow this biz."
@modernmind
@gutpersonal
COCOA ISMS
KOOK BEAUTY
Zandra STONE
@zandrastone_studio
"Your mentorship style is supportive and well informed. being a good listener is everything and you are a great listener."
@gotkook
"You were very engaged and supportive during our 1:1 coaching sessions. You had great energy and made me feel supported."
@cocoa.isms
"I’m incredibly more self-assured. I felt a lot of anxiety if I was doing the right thing,. Now, the mental fog is gone, I’m SO excited to knock this out of the park.
1️⃣
book a supercharged strategy sesh
GETTING STARTED
3️⃣
If we are a yes, we'll set your kick-off date and if it's a not right now kind of thing I'll point you in the right direction
If we are aligned, I’ll create your Custom Roadmap and we’ll jump on another call so I can guide you through it
2️⃣
BOOK A supercharged STRATEGY SESH
INBLOOM
Can we troubleshoot with others in a group setting?
Can I get the full breakdown of the training and everything that is included?
How much access do we have to you and what does that look like?
Does this include implementation or is it just strategy?
What if I’m not tech savvy with AI or other tools?
FAQ'S
Yes!! I’m the guide your entire way, but peer to peer learning is so valuable as a founder, and is an incredible way to get external perspective.
Can we troubleshoot with others in a group setting?
Yes, for sure, I can walk you through the plan in even more detail during your Supercharged Strategy Session.
Can I get the full breakdown of the training and everything that is included?
Both options have 1:1 access - this is NOT a DIY course and I am invested in your success.
How much access do we have to you and what does that look like?
CMO-Suite Private Mentorship Tier:
I’m your strategic partner and wingwoman throughout the entire journey. You’ll get a private 1:1 chat for voice notes, emails, and updates—plus personalized material reviews (think website copy, email flows, content plans—whatever you're working on). We’ll have 1:1 strategy sessions, deep work calls, and co-creation time, along with full access to everything included in the group Core Access tier.
Core Access Tier:
You still get me as your strategic thought partner, just in a group setting. This includes two 1:1 strategy and deep work sessions, live group mentorship with hot seats and real-time audits, and direct access to me in the Open Studio group chat during office hours.
Yes!! We implement, execute and take action together from the get go. I call this Creating Forward. Strategy is gold, but only when it’s put into action. My role is to keep you in momentum and making sure that every action is a calculated (but not over thinking) step toward your goals.
Does this include implementation or is it just strategy?
No worries, my systems are all founder-first and user-friendly. And if you’re having any blocks, we’ll work through them together 😊
What if I’m not tech savvy with AI or other tools?
Skip the Guessing Game. Get the Sales. Be the It Brand Everyone's Talking About.
- You've been circling around your Q4 strategy for weeks: saving posts, listening to BFCM podcasts, making notes, telling yourself "this is the year."
- You know exactly where you want to be by December 31st—the sales, the recognition, the momentum heading into next year.
- But something keeps getting in the way of actually executing the vision you have?
SLEEP OR DIE
BY WAY OF
