get The Brand Marketing Template That Built Brands From $0-MM— Steal It Now 🚀
Marketing overwhelm? Gone.
Switch same day scrambling with big picture planning:
Ditch the “spray & pray” marketing tactics. Get focused, get strategic, get results.
Marketing isn’t about being everywhere, it’s about showing up where it counts with a cohesive, multi-channel plan. This template does that.
✔️Figure out the right marketing channels for your biz
✔️Multi-channel planning calendars: annual, 30-day & 14-day breakdowns
✔️Strategy worksheet with expert prompts
🎥 BONUS: A video walkthrough so you know exactly what to do next.
This template helps you plan smarter:
The Brand Marketing Template That Built Brands From $0-MM— Steal It Now 🚀
Marketing overwhelm? Gone.
Stop guessing. Get focused, get strategic, get results.
Marketing isn’t about being everywhere—it’s about showing up where it matters.
✔️Choose the right channels for your business
✔️Multi-channel calendars: annual, 30-day & 14-day breakdowns
✔️Strategy worksheet with expert prompts
🎥 BONUS: Video walkthrough to guide you step by step.
This template helps you plan smarter:
The Brand Marketing Template That Built Brands From $0-MM— Steal It Now 🚀
Marketing overwhelm? Gone.
Stop guessing. Get focused, get strategic, get results.
Marketing isn’t about being everywhere—it’s about showing up where it matters.
✔️Choose the right channels for your business
✔️Multi-channel calendars: annual, 30-day & 14-day breakdowns
✔️Strategy worksheet with expert prompts
🎥 BONUS: Video walkthrough to guide you step by step.
YOU'RE ALL SIGNED UP!
KEEP AN EYE ON YOUR INBOX 📨
The Brand Marketing Template That Built Brands From $0-MM— Steal It Now 🚀
Marketing overwhelm? Gone. Create a strategy that actually moves the needle.
Switch same day scrambling with big picture planning:
Ditch the “spray & pray” marketing tactics. Get focused, get strategic, get results.
Marketing isn’t about being everywhere—it’s about showing up where it counts with a cohesive, multi-channel plan. This template does that.
✔️Figure out the right marketing channels for your biz
✔️Multi-channel planning calendars: annual, 30-day & 14-day breakdowns
✔️Strategy worksheet with expert prompts
🎥 BONUS: A video walkthrough so you know exactly what to do next.
YOU'RE ALL SIGNED UP!
KEEP AN EYE ON YOUR INBOX 📨
BRAND DEVELOPMENT
MARKETING MENTORSHIP
BUSINESS CONTENT & RESOURCES
LIVE WORKSHOPS & PANELS
EVENTS & COMMUNITY
BRAND DEVELOPMENT
MARKETING MENTORSHIP
BUSINESS CONTENT & RESOURCES
WORKSHOPS & PANELS
EVENTS & COMMUNITY
BOOK A free STRATEGY SESH →
BOOK A FREE INTRO STRATEGY SESSION →
CHECK OUT MY SERVICES →
SAMA
I help FOUNDERS & EARLY-STAGE TEAMS BUILD beauty, wellness & lifestyle brands that CULTIVATE BFF-LEVEL CONNECTION & CUT THROUGH THE NOISE.
I help FOUNDERS & EARLY STAGE TEAMS BUILD beauty, wellness & lifestyle brands that CULTIVATE BFF-LEVEL CONNECTION & CUT THROUGH NOISE.
INBLOOM
PALERMO BODY
SAMA CARE
OVERT NYC
BEAUTY. WELLNESS. LIFESTYLE.
INNOVATIVE CONSUMER PRODUCTS
& THOUGHT-LEADER-LED SERVICES
L'ORIENT SKIN
OUGIE GOLD
SLEEP OR DIE
LIFTING THE MOOD
BEAUTY. WELLNESS. LIFESTYLE.
INNOVATIVE CONSUMER PRODUCTS
& THOUGHT-LEADER SERVICES
MODERN MIND
BY WAY OF
JAMIE LUGO
ALTAR BERLIN *COMING SOON
BEAUTY. WELLNESS. LIFESTYLE.
INNOVATIVE CONSUMER PRODUCTS
& THOUGHT-LEADER SERVICES
GUT PERSONAL
ZANDRA STONE
N2 HYDRATION
KOOK
BEAUTY. WELLNESS. LIFESTYLE.
INNOVATIVE CONSUMER PRODUCTS
& THOUGHT-LEADER SERVICES
clear things up with the ifgt founder EXERCISE
Shiny thing syndrome, chasing random marketing tactics just because everyone else is but not landing any of them.
Stuck in low conversion rate jail with no idea how to optimize or get sales to the next level.
Aiming to be everything to everyone, but not actually connecting with anyone at all.
Trying to figure it all on their own, wasting time, OVER THINKING EVERY DECISION and not being able to put the pieces of THEIR BRAND puzzle together.
Anxiety that clouds good judgment and a tendency to give up, succumbing to circling doubts like “Is this even a real thing?”
Early-stage businesses USUALLY fail for one of these reasons
You can't figure out how to connect to your customer or hit your revenue goals, you’re trying everything but nothing sticks.
You can avoid these common, and expensive mistakes.
These issues are avoidable. It is possible to connect with your dream customer for longer than a TikTok video, and develop cohesive marketing tactics that will help you build a business that hits its goals consistently.
Having too many ideas, a confusing vision, and ineffective brand messaging that is all over the place.
clear things up with the ifgt founder EXERCISE
Having too many ideas, a confusing vision, and ineffective brand messaging that is all over the place
Early-stage businesses USUALLY fail for one of these reasons
You can avoid these common, and expensive mistakes.
These issues are avoidable. It is possible to connect with your dream customer for longer than a TikTok video, and develop cohesive marketing tactics that will help you build a business that hits its goals consistently.
Having too many ideas, a confusing vision, and ineffective brand messaging that is all over the place.
Shiny thing syndrome, chasing random marketing tactics just because everyone else is but not landing any of them.
Stuck in low conversion rate jail with no idea how to optimize or get sales to the next level.
Aiming to be everything to everyone, but not actually connecting with anyone at all.
Trying to figure it all on their own, wasting time, OVER THINKING EVERY DECISION and not being able to put the pieces of THEIR BRAND puzzle together.
Anxiety that clouds good judgment and a tendency to give up, succumbing to circling doubts like “Is this even a real thing?”
Step into a world where every action is a calculated step towards your vision
Navigate the journey with me as a founder or early stage team:
FRACTIONAL CMO & BRAND DEVELOPMENT
ONE-OFF 1:1 Strategy Sessions
THE CF INCUBATOR PROGRAM
COMMUNITY PLATFORM & MEMBERSHIP
WORKSHOPS & EVENTS
DIY GUIDES & RESOURCES
Step into a world where every action is a calculated step towards your vision
Ways to navigate the journey with me:
1:1 ONE-OFF Strategy Sessions →
THE CF INCUBATOR PROGRAM →
COMMUNITY PLATFORM MEMBERSHIP →
DIY GUIDES & RESOURCES →
FRACTIONAL CMO & BRAND PROJECTS →
WORKSHOPS & EVENTS →
Here’s a glimpse at what’s started to shift for founders inside Creating Forward—real wins, real momentum.
DUA LIPA & PRESS LOVING HER PRODUCTS
Getting featured in major media outlets
FOUNDER THOUGHT LEADERSHIP
LIFTING THE MOOD
by way of
SAMA
Doubling her conversion on BFCM
Getting pitched to pop up at it-brand events
Selling hundreds of units on launch day
GUT PERSONAL
COCOA.ISMS
sleep or die
where You start gaining real traction
Getting pitched to pop up at it-brand events
cocoaisms
Here’s a glimpse at what’s started to shift for founders inside Creating Forward—real wins, real momentum.
WHERE You start gaining real traction
Selling hundreds of units on launch day
sLEEP OR DIE
Getting featured in major media outlets
by way of
FOUNDER THOUGHT LEADERSHIP
sama
Pitching HER brand and people saying yes
lifting the mood
Working on your business with me by your side means you get where you’re trying to go faster and stronger.
We'll talk about your business and goals, then I’ll offer insights to help build your brand and enhance your marketing.
If it feels aligned, we’ll talk about working together. If not, you’ll still walk away with value and will be a part of my Founder community, which means you’ll be on my radar for partnership opps and be invited to events.
Book Your Intro Chat
Book your Sesh
THE SUPERCHARGED STRATEGY SESSION
We'll talk about your business and goals, then I’ll offer insights to help build your brand and enhance your marketing.
If it feels aligned, we’ll talk about working together. If not, you’ll still walk away with value and will be a part of my Founder community, which means you’ll be on my radar for partnership opps and be invited to events.
Book Your Intro Chat
Book your Sesh
THE SUPERCHARGED STRATEGY SESSION
SOLD OUT WAITLIST
From bootstrapped 6-figure fashion and beauty startups, where my brand strategy, community building and story-telling content made them look bigger than they were, and sell out of products.
500% DAILY REVENUE SPIKE
ZERO TO LAUNCH
IN 12 WEEKS
To a 7-figure celebrity-backed wellness brand where I saw revenue tipping into 500% daily increases on multiple occasions because of my organic marketing tactics and strategic partnerships approach.
To founders at the concept-stage who I guided out of fear-based inaction and overwhelm, into IGFT market validation, crystal-clear customer profiling, active product development and ready-to-launch in 12 weeks.
CUSTOMER CONNECTION
STRATEGIC PARTNERSHIPS
GO-TO-MARKET PLANNING
HERE'S WHAT THAT LOOKS LIKE...
Before I started my Mentorship with Sax my business was scattered and did not have a clear value prop, and after the Container it is confidently moving forward with a strategic plan
GOT kook
YOUR PATH TO CREATING FORWARD
This discovery process is designed to ensure that not only can I meet your expectations, but also that you resonate with my approach; our mutual compatibility is going to be key to achieving our collective goals.
THE DISCOVERY PROCESS
Step One: bOOK YOUR FREE INTRO SESH (SSS)
Step Two: SEND ME YOUR COMPLETED IFGT FOUNDER EXERCISE
This exercise is designed to get to the core of your vision, challenges, and aspirations - a lot of people find this exercise gives them an insane amount of clarity and direction on its own.
The 45-min Supercharged Strategy Session is a no-BS conversation about the state of your business. When you book, I'll send you The IFGT Founder Exercise to complete before our call and we can use it to guide the conversation.
Step Four: CUSTOM ROADMAP & FOLLOW-UP SESSION
If we're aligned, I'll invite you to join me for a follow-up session, and I'll create a Custom Roadmap for your business to show you how the suggested Mentorship Offering or Private Project would support you and your business. During that session, you will decide if you are going to move forward or not.
Step Five: Creating Forward Kickoff & onboarding
As soon as you accept my invitation we will schedule your kick off date and you will receive a complete onboarding package with everything you need to get started and get access to the Forward Founder Studio.
Step THREE: JOIN THE 45-MIN SUPERCHARGED STRATEGY SESH
By the end of our Strategy Session, I will know if I can help you reach your goals. Either way, I’ll do my best to point you in the direction of whatever it is you need and you’ll still be invited to be a part of my kick-ass founder community.
BOOK A FREE INTRO STRATEGY SESSION
Having ideas is easy.
Starting a brand is easy.
The Creating Forward Core Framework covers the foundational pillars needed to build a brand that people are obsessed with, and a business that generates sustainable revenue.
There aren’t many founders who understand how to navigate the core pillars of a strong business and that’s why so many of the people I speak to are struggling to put the pieces of the puzzle together, to get their business to the next level, and avoid expensive mistakes, it’s also why we hear stories of businesses failing every day.
Book your free. intro session so we can get you on the path toward building the business you know you are capable of having. To schedule your first session, just click the link below and I’ll follow up with my IFGT Founder Exercise that we’ll review on our call.
Building a successful business is hard.
You can’t figure it all out on your own.
hiya, i'm sarah saxty, but most people call me sax.
Creating Forward Studio is a culmination of my decade-long career in the entrepreneurial ecosystem, building fashion, beauty, wellness and lifestyle consumer product businesses in Australia, New York and LA.
I got sick of seeing early-stage founders miss out on the hands-on, expert guidance they need to create an obsession-level brand, to develop efficient marketing strategies, and drive sustainable revenue, in favor of VC-backed startups or other privileged environments.
So in 2023, I gave up my multi 6-figure consulting retainer business model, I spent 6-months speaking to founders about their challenges to get 100% clear on the value I could offer, then I studied the world of digital business models, I excavated all my learnings, beliefs, and expertise and in 2024, I turned them into the Creating Forward Core Framework and launched my Mentorship model business.
Today, I’m here to guide you on your journey toward fulfilled success and make it possible for you to get the CMO-level support your deserve, without losing your life savings.
The gates are wide open, I share everything, all the lessons, people, templates and insights I have cultivated to benefit anybody who is trying to build a beauty, wellness, or lifestyle brand that cuts through the noise.
LET'S CREATE FORWARD TOGETHER
Free Resources
Business Tools, Training & Templates, No-Gatekeeping Brand Marketing Resources.
Business Tools, Training & Templates, No-Gatekeeping Brand Marketing Resources.
Here are my favorite free tools, templates, and guides to streamline your brand-building journey.
Swipe my favorite free tools, templates, and guides to streamline your brand-building journey.
Get the marketing template I’ve used to execute hundreds of campaigns and content strategies.
Get the MARKETING TEMPLATE →
Multi-Channel Marketing STRATEGY TEMPLATE & Content PLANNER
Start to build the foundation of your brand and marketing strategy based on my Sticky Brand DNA Positioning Framework ™ and BFF-Level Customer Connection ™ strategy.
Get the IFGT EXERCISE→
IFGT FOUNDER EXERCISE. VISION. DIRECTION. FOCUS.
Get the most ROI out of your investment with my A - Z shoot prep guide and shot list templates for product and talent shoots.
Get the PHOTOSHOOT TEMPLATE →
Photoshoot Guide + Shot List TEMPLATE Set
GET THE MARKETING TEMPLATE
MULTI-CHANNEL MARKETING & CONTENT CALENDER
Get the marketing template I’ve used to execute hundreds of campaigns and content strategies across multiple channels.
GET THE IFGT FOUNDER EXERCISE
IFGT FOUNDER EXERCISE. VISION. DIRECTION. FOCUS.
Start to build the foundation of your brand and marketing strategy based on my Sticky Brand DNA Framework ™ and BFF-Level Connections ™.
GET THE PHOTOSHOOT GUIDE + TEMPLATE
how-to get the best PHOTOSHOOT GUIDE
& SHOT LIST SET
Get the most ROI out of your investment with my A - Z shoot prep guide and shot list templates for product and talent shoots.
Creating Forward with Sax, on Substack
RANKED ON THE
"RISING IN BUSINESS" LIST
no-BS brand building
& marketing newsletter
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Weekly conversations about building a brand people are obsessed with, aligned marketing, and IFGT (I Fu@king Got This) Confidence for founders, business owners, and early-stage marketing teams.
