“business guardian angel”
“confidence architect” “POCKET CMO”
I work at the intersection of brand, business, and human behavior - noticing patterns, calling out what matters, and cutting through the noise that holds brands back. My perspective and the Creating Forward core frameworks are shaped by 20 years inside beauty, wellness, fashion, and lifestyle brands during pivotal stages of growth, from bootstrapped startups to pre-seed and Series A.
They inform the work I do today as a marketing mentor, creator, workshop host, and speaker.
This page is a snapshot of how I think, what I see, and how that perspective shows up in conversation, collaboration, and contribution.
WORKSHOPS, panels & events / PODCASTS & editorial
“business guardian angel”
“confidence architect” “POCKET CMO”
I work at the intersection of brand, business, and human behavior - noticing patterns, naming what matters, and cutting through the noise that holds brands back. My perspective and the Creating Forward core frameworks are shaped by 20 years inside beauty, wellness, fashion, and lifestyle brands during pivotal stages of growth, from bootstrapped startups to pre-seed and Series A.
They inform the work I do today as a marketing mentor, creator, workshop host, and speaker.
This page is a snapshot of how I think, what I know, and how that perspective shows up in conversation, collaboration, and contribution.
WORKSHOPS, panels & events
PODCASTS & editorial
Hi I'm sax 👋
i work with founders and teams building beauty, wellness,
and lifestyle brands, using sticky brand dna ™ as the foundation for connection, conversion and
ifgt confidence.
Hi I'm sax 👋 i work with founders and teams building beauty, wellness, and lifestyle brands, using sticky brand dna ™ as the foundation for connection, conversion and ifgt confidence.
INBLOOM
PALERMO BODY
SAMA CARE
OVERT NYC
Across innovative consumer products & thought-leader businesses
from early-stage to scale
L'ORIENT SKIN
OUGIE GOLD
ZANDRA STONE
LIFTING THE MOOD
Across innovative consumer products & thought-leader businesses
from early-stage to scale
MODERN MIND
BY WAY OF
JAMIE LUGO
ALTAR BERLIN *COMING SOON
Across innovative consumer products & thought-leader businesses
from early-stage to scale
GUT PERSONAL
YOGA VIDA
N2 HYDRATION
KOOK
Across innovative consumer products & thought-leader businesses
from early-stage to scale
CREATING FORWARD AT A GLANCE
TRUSTED EDUCATOR FOR SPEAKING & WORKSHOPS
20+ years of
CONSUMER brand & business insight
TOP-RANKED BUSINESS SUBSTACK & platform diversity
A connected global network of founders & operators
LET'S CHAT
CREATING FORWARD AT A GLANCE
TRUSTED EDUCATOR, SPEAKer & WORKSHOP host
20+ years of
CONSUMER brand & business insight
-
TOP-RANKED BUSINESS SUBSTACK & platform diversity
-
A connected global network of founders & operators
-
LET'S CHAT
AMBER LYON
BRIDGITTE Mallinson
SHANIKA HILLOCKS
ALEX MANDERSTAM
KAROLINA
ALEXANDRA STONE
COLLABORATION & CONTRIBUTION
Media & podcast Features
content Collaborations
Event Partnerships
get in touch
MODERN MIND
AMBER LYON
Service-based entrepreneurs, agencies, operators, & investors
Primarily across the US & Australia, with a global footprint
Beauty, wellness, fashion & lifestyle founders & consumer product brands
😎
🌏
🎯
GIRLS CLUB
ALEX MANDERSTAM
Service-based entrepreneurs, agencies, operators, & investors
Primarily across the US & Australia, with a global footprint
Beauty, wellness, fashion & lifestyle founders & consumer product brands
😎
🌏
🎯
GUT PERSONAL
BRIDGITTE MALLINSON
Service-based entrepreneurs, agencies, operators, & investors
Primarily across the US & Australia, with a global footprint
Beauty, wellness, fashion & lifestyle founders & consumer product brands
😎
🌏
🎯
LEAGUE OF ORIGINALS
KAROLINA
Service-based entrepreneurs, agencies, operators, & investors
Primarily across the US & Australia, with a global footprint
Beauty, wellness, fashion & lifestyle founders & consumer product brands
😎
🌏
🎯
SHANIKA HILLOCKS
SHANIKA HILLOCKS
Service-based entrepreneurs, coaches agencies, operators, & investors
Primarily across the US & Australia, with a global footprint
Beauty, wellness, fashion & lifestyle founders & consumer product brands
😎
🌏
🎯
GLOBAL entrepreneurial COMMUNITY
COLLABORATION & CONTRIBUTION
Media & podcast Features
content Collaborations
Event Partnerships
We love to PARTNER with businesses, thought leaders, and communities that...
ARE OBSESSED WITH COOL, EMERGING & GROWING BRANDS
care about CONNECTION over noise & insight over trends
VALUE THOUGHTFUL & MUTUALLY BENEFICIAL COLLABORATION
get in touch
HOW CAN WE COLLABORATE?
🪩 WE CAN CO-HOST AN EVENT TOGETHER
🤗 I CAN HOST A WORKSHOP FOR YOUR BRAND OR FOUNDER COMMUNITY
📦 YOU CAN SUBMIT YOUR PRODUCT FOR A CREATING FORWARD EVENT
💬 WE CAN CHAT ON YOUR PODCAST, PANEL OR SUMMIT
📓 WE CAN CROSS PROMOTE EACH OTHER’S NEWSLETTER & SUBSTACK
🙋🏼♀️ INTERVIEW ME OR ASK ME TO WEIGH IN ON A TOPIC FOR YOUR PUBLICATION
get in touch
We PARTNER with businesses, thought leaders, and communities that...
get in touch
ARE OBSESSED WITH COOL, EMERGING & GROWING BRANDS
care about CONNECTION over noise & insight over trends
VALUE THOUGHTFUL & MUTUALLY BENEFICIAL COLLABORATION
HOW CAN WE COLLABORATE?
get in touch
🪩 WE CAN CO-HOST AN EVENT TOGETHER
💬 we can CHAT ON YOUR PODCAST, panel or summit
📦 YOU CAN SUBMIT YOUR PRODUCT FOR A CREATING FORWARD EVENT
🤗 I CAN HOST A WORKSHOP FOR YOUR BRAND OR FOUNDER COMMUNITY
📓 we can CROSS PROMOTE EACH OTHER’S NEWSLETTER & SUBSTACK
🙋🏼♀️ INTERVIEW ME OR ASK ME TO WEIGH IN ON A TOPIC FOR YOUR PUBLICATION
SIGNATURE Topics & expertise
book a call below to talk ideas
FEMALE ENTREPRENEURSHIP
Building a business is just learning to trust yourself in public. It’s about building with intention, collaborating intelligently, and being present, patient and nimble. Creating Forward means we take imperfect, messy action toward our goals becoming a reality and we invest in ourselves so we can show up for our businesses in our full potential.
Sticky Brand DNA™
Sticky Brand DNA™ is the foundation of every successful brand. It helps define how a brand shows up in the world to cultivate connection, and conversion. From founder story and market validation, to BFF-level customer insight, brand perspective, product positioning, naming, language, and conversation themes, this work sets the narrative and makes marketing click.
IFGT CONFIDENCE ™
I Fucking Got This Confidence™ isn’t about hype, affirmations, or “fake it till you make it.” It’s what happens when founders have the clarity, structure, and support to trust their own thinking. When confidence is grounded in strategy and experience, founders show up more decisively - in leadership, content, and brand presence - and the business moves faster because fewer decisions get second-guessed.
Aligned Marketing
Aligned Marketing rejects the idea that brands need to show up everywhere to grow. It’s about showing up in the right places — with a multi-channel strategy that actually aligns with business goals, budget, BFF-level customer insight, and real human bandwidth. When marketing is aligned, momentum replaces overwhelm and growth becomes inevitable.
BFF-Level Connection ™
Connection = Conversion. BFF-Level Customer Connection™ reframes marketing as relationship-building at scale and turns the traditional “customer archetype” on it’s head. When brands stop chasing attention from anyone and everyone, and start cultivating trust, familiarity, and relevance with the right people they connect.
Use this to start a conversation, whether you’re looking for a speaker, contributor, collaborator, or strategic perspective. I’m always interested in connecting with people who are doing something cool.
If it’s a fit, we’ll take it further, but either way, we'll both leave with a new point of connection and new perspective which is always a win.
START A
CONVERSATION
BOOK A CALL OR EMAIL ME HERE
SIGNATURE Topics
& expertise
FEMALE ENTREPENEURSHIP
Building a business is just learning to trust yourself in public. It’s about building with intention, collaborating intelligently, and being present, patient and nimble. Creating Forward means we take imperfect, messy action toward our goals becoming a reality and we invest in ourselves so we can show up for our businesses in our full potential.
Sticky Brand DNA™
Sticky Brand DNA™ is the foundation of every successful brand. It helps define how a brand shows up in the world to cultivate connection, and conversion. From founder story and market validation, to BFF-level customer insight, brand perspective, product positioning, naming, language, and conversation themes, this work sets the narrative and makes marketing click.
IFGT CONFIDENCE ™
I Fucking Got This Confidence™ isn’t about affirmations, or “fake it till you make it.” It’s what happens when founders have the clarity, structure, and support to trust their own thinking. With this behind them, founders show up more decisively - in leadership, content, and brand presence - and the business moves faster because fewer decisions get second-guessed.
Aligned Marketing
Aligned Marketing rejects the idea that brands need to show up everywhere to grow. It’s about showing up in the right places — with a multi-channel strategy that actually aligns with business goals, budget, BFF-level customer insight, and real human bandwidth. When marketing is aligned, momentum replaces overwhelm and growth becomes inevitable.
BFF-Level Connection ™
Connection = Conversion. BFF-Level Customer Connection™ reframes marketing as relationship-building at scale and turns the traditional “customer archetype” on it’s head. When brands stop chasing attention from anyone and everyone, and start cultivating trust, familiarity, and relevance with the right people they connect.
book a call below to talk ideas
Whether you're actively looking for a speaker, contributor, collaborator, or just want a strategic perspective or new connection. I’m always interested in meeting people who are doing something cool.
If it’s a fit, we’ll take it further, but either way, we'll both leave with a new point of connection and new perspective, which is always a win.
START A CONVERSATION
BOOK A CALL BELOW OR EMAIL ME HERE
Creating Forward with Sax, on Substack
RANKED ON THE
"RISING IN BUSINESS" LIST
no-BS brand building
& marketing newsletter
GET IT ON SUBSTAck
Weekly conversations about building a brand people are obsessed with, aligned marketing, and IFGT (I Fu@king Got This) Confidence for founders, business owners, and early-stage marketing teams.
